The scientific nature of advertising is more reflected in the clarity of expressing concepts to the audience; And artistry is reflected in the expression of advertisements! In fact, the embodiment of both in advertisements is very obvious. Let me give you an example: the advertisement of melatonin must be familiar to everyone, and the old man is wriggling there. Advertising language: no gifts this year, only melatonin, which is very popular and easy to use. (Many people say it's disgusting) But we don't care about him. The audience can know at a glance what the purpose of his advertisement is. The name of melatonin spreads rapidly and operators make money. Then we will. Art advertisements are mostly displayed in print, movies and TV. Actually, there are many. There are many artistic advertisements in every advertising festival, such as China Mobile, KFC, McDonald's, Buick and so on!