1、

Overview Amateur football in Shanghai and even the whole country has always been in a state of wild ball disorder, lacking good organization and guidance, and the government has no more manpower and financial resources to promote amateur football. In recent years, Shanghai Football League, as the largest communication platform for amateur football players and football fans in Shanghai, has provided strong support for the development of amateur football in Shanghai. Under the platform of Shanghai Football League, the team was born. With the increase of teams, cups are constantly emerging. China Cup, Jutong Cup, Football Manager Online Cup, umbro Cup and Yanfeng Cup have become the targets of amateur football teams. The beginning of the Spring and Autumn League of Shanghai Football League has continuously improved the competition system in Shanghai. At present, the competition system of amateur football in Shanghai has gradually evolved into a competition mode dominated by leagues and supplemented by cups.

2、

Problems faced by amateur football in Shanghai

A:

The imperfect competition system is an important way for amateur football to test the level of the team and promote the team building. However, the imperfect competition system has greatly affected the development of amateur football. At present, although Shanghai amateur football has a league and cup system, only a few teams actually participate in these competitions. A good grading competition system and a community-based competition system have not yet been formed. Grass-roots teams can't participate in the games that suit them, thus forming a situation in which wild balls keep coming and regular games can't participate. We have a statistic here. There are 10~20 regular amateur football matches in Shanghai every year. There are 200~250 teams participating in these competitions, with 6000 participants. The population of amateur football in Shanghai ranges from 600,000 to 800,000. That is to say, only 1% of the people really participate in the regular competition, which makes the development of amateur football in Shanghai unable to make great strides. Therefore, it is the most urgent hope of our amateur football market, participating amateur organizations and active pioneers to straighten out the competition market as soon as possible, establish a new competition organization system, build a good competition order and enhance the overall value of the Shanghai amateur league.

B,

Team organization problem

l

The organizational structure of the team is not standardized;

Nowadays, the amateur football team in Shanghai is often composed of classmates, colleagues and friends. As a result, most amateur teams are still in the family-style "small workshop" organizational structure, and the development of the team is often decided by several people, resulting in loose team discipline and no clear team building goals, which makes the team building stagnate for a long time.

l

Decentralized personnel, greater mobility:

Another problem of amateur football is that people are scattered and have great mobility. In order to participate in some competitions, some amateur football players often form teams temporarily or join a team temporarily. After the game, they often go their separate ways, which makes the team often not appear as a whole.

l

The team's financial resources are unstable;

Like the survival and development of other social groups, the survival and development of amateur teams need sufficient financial support. Venue fees, training equipment such as football and benchmarking, drinking water, clothing and equipment, drinking water, protective equipment, etc. There is a charge. The possibility of earning income by relying on amateur teams is very small, so how to solve the problem of team funds has become an unavoidable proposition for every team. Due to the depression of China football market, the commercial sponsorship mechanism of amateur football has basically not been established. At present, the commercial sponsorship of Shanghai amateur football team is basically a non-market behavior. Sponsors are often out of personal hobbies or relationships, or even for the purpose of promoting corporate products, ignoring the propaganda energy of amateur football teams themselves and often demanding unrealistic returns. Therefore, commercial sponsorship is random and short-term, and most teams and sponsors break up after a short honeymoon period. At present, most of the team's financial solutions are mainly to collect membership fees or team fees. This is a measure that must be taken in the early stage of team development. Amateur teams are often dominated by high school and college students, and there is no stable income, which also makes some teams unable to receive membership fees on time, thus causing the team's related expenses to be in arrears, thus causing the team's economic resources to be unstable.

l

The team lacks necessary training;

When it comes to the organization of amateur teams, it is necessary to mention the understanding of amateur football participants on team training. Some teams often only participate in competitions without any training activities. Amateur football lovers often think that participating in amateur football is a game without training, and they often ignore some unnecessary injuries to themselves or their golfers because of insufficient training. In our statistics, 80% of amateur football injuries are caused by lack of necessary training and protection, and irregular technical movements on the court. In addition, good training will also make the quality of amateur football matches higher, more players will participate and the progress of the team will be more remarkable.

C,

Commercial development of amateur football

With the continuous development of amateur football, membership dues can only solve the problem of team survival. So how can the team get the opportunity to develop vigorously? Undoubtedly, commercial development will become another opportunity for the development of amateur football, and more and more amateur football participants are beginning to pay attention to this. But now the commercial sponsorship of amateur football in Shanghai basically belongs to non-market behavior. According to the survey, 90% of sponsors are often out of personal hobbies or relationships. Even for the purpose of promoting enterprise products, ignoring the propaganda energy of amateur football teams themselves often requires unrealistic returns. Therefore, commercial sponsorship is random and short-term, and most teams and sponsors break up after a short honeymoon period. Then how to truly standardize the business development of amateur football and become an amateur football participant has a subject.

1. How to standardize amateur football leagues?

In my opinion, to do a good job in the commercial development of amateur football, we must first standardize amateur football leagues and enhance the image of amateur football. A good image is the first guarantee to attract investors and the starting point to tap their own business opportunities. Without a good image as a guarantee, how can sponsors invest their money on the platform of amateur football?

2, amateur football how to do their own packaging.

Premier League and Serie A are the top leagues in world football. Why does the average income of 0304 Premier League teams (clubs) reach 66 million pounds, while the average income of Serie A teams (clubs) is only 43 million pounds? There is no doubt that the main reason for the gap in the packaging of the league itself is that the Premier League has done better than Serie A in terms of stadium, team discipline and promotion of the league itself. It can be seen that doing a good job of self-packaging can enhance the brand value and economic value of amateur football itself and attract more businesses to pay attention to the platform of amateur football.

3. How can amateur football tap its own value?

Digging its own value is also an important part of business development. For amateur football, mass, participation and entertainment will be the main starting point of commercial development. Amateur football practitioners can use their own network resources to expand their own packaging, and can also launch uniforms, logos, slogans, mascots and other related products that only belong to their own teams and leagues. In addition, as the most important resource-human value, it is an aspect that amateur football practitioners often ignore. We can launch our own stars, make them recognized by the public through packaging and publicity, and develop extended products. So as to achieve the purpose of business development.

4. How to protect the rights and interests of sponsors and investors?

How to consciously safeguard the rights and interests of sponsors and investors after the sponsorship is reached is also a very important aspect. At present, most teams and sponsors break up in discord after a short honeymoon. The main reason is that most teams don't have this awareness, often don't take the initiative to maintain the image of sponsors, and sometimes even do things that damage the image of sponsors. This has caused many sponsors to end their sponsorship of teams and leagues in advance or after short-term sponsorship, thus forming a bad cycle. I think that after the sponsorship is reached, all teams and leagues should consciously safeguard the image of sponsors. Teams and leagues should arrange special personnel to keep regular communication with sponsors and provide timely publicity suggestions and regular publicity effect reports. Only in this way can the sponsorship relationship be maintained for a long time.