In 2020, Youku announced a new content strategy, focusing on head dramas and super variety shows, forming a specific user's mind through "five major theaters and three variety shows" and continuously providing high-quality content.

The five major theaters include pet theater, Hong Kong theater, suspense theater and family fun theater. , as well as rock sugar stewed Sydney, bridge of sighs, missing persons and other dramas are all online.

The three variety shows are trend culture, women's life and comedy variety.

Website function

Positioning: a technology company with perfect integration of entertainment and technology.

Slogan: The world is cool.

Mission: Let the world enjoy happiness, wisdom and touch.

Vision: Internet content industry leader, creator of good memories of global users, and enterprise with high happiness and innovation index.

Commitment: entertainment and cool experience.

Personality: sunny, energetic, interesting, new player.

Benefits: fine content, humanized experience, wisdom recommendation and entertainment interconnection.