1, which should be a complete experience of bull market, bear market and shock consolidation, and has a number of fund companies that continue to rank high among different types of funds. This is determined by the purpose of investors buying funds, especially stock funds, and the complexity of market trends. Only when the fund has completely experienced various market conditions can you identify its ability in predicting market trends and choosing investment varieties, and you can know whether the fund is worth holding for a long time. To understand this, it is clear at a glance to consult the historical evolution and performance ranking of relevant fund companies in recent years.

2. It should be a company with many senior fund managers. This essentially reflects the effectiveness of a fund company's incentive mechanism and the appeal of its internal culture. Only when the incentive mechanism is fully effective, the internal interpersonal relationship is harmonious, and the working environment is pleasant, those senior fund managers will stick to staying in the prevailing situation of job-hopping and even attract outstanding talents from outside. Just look through the resumes of fund managers of relevant fund companies and you can understand them one by one.

3. Fund companies that can attract potential investors through online direct sales discounts, or provide weekly investment reports to fund holders through SMS, email, etc. This not only reflects the attitude of the fund company to the holders, but also reflects the service level.