Now let me analyze the slot and why Netease did it. I summed it up,
Slot: Add a lot of China plots and character designs to subvert the original world outlook design.
Reason: 1. The game of eating chicken was denied by the national authorities and considered to be inconsistent with socialist values; 2. Lan Dong, a developer of chicken-eating games, believes that the development of chicken-eating mobile games by domestic manufacturers is suspected of infringing intellectual property rights.
Slot: Add a lot of China plots and character designs to subvert the original world outlook design.
1, banner
"Do not forget your initiative mind, keep your mission in mind and strive to become a success". What is this? It is clearly the slogan of PLA training.
Banners such as "safeguarding national security and maintaining world peace" can be described as full of positive energy.
2. Blood changed from red to green.
If it is worth spitting, it should be said that these are the above. In fact, the biggest change is that the values of the whole game have changed: from the original pursuit of individual survival to training soldiers for social justice and defending China's national interests.
cause
1, the chicken-eating game was rejected by the national authorities as not conforming to socialist values;
Recently, the Game Working Committee announced that the consultation of the Game Working Committee had been answered-the business department of the State Administration of Radio, Film and Television believed that the game content of "Survival of the Jedi" did not conform to the socialist core values and traditional cultural habits. In view of this, the Game Working Committee suggested that domestic enterprises should not develop and introduce such games.
The WeChat article of the Game Working Committee said: "Because this kind of game not only contains a lot of bloody and violent content, but also its game experience and survival concept similar to that of ancient Rome seriously deviate from China's socialist core values and the traditional cultural habits and ethics of the Chinese nation, which is not conducive to the physical and mental health of young consumers.
In view of this, the General Administration clearly holds a negative attitude towards games that encourage killing, especially if it simply kills the roles played by other gamers, it will be difficult to obtain a distribution license. To this end, I suggest that domestic game companies should not arrange research and development and introduce such games, and do not advocate testing such games to attract users.
At the same time, e-sports, live broadcast and other platforms may not provide publicity and promotion services for such games. "?
2. Lan Dong, a developer of chicken-eating games, believes that the development of chicken-eating mobile games by domestic manufacturers is suspected of infringing intellectual property rights.
Recently, the game of eating chicken is very popular, but it makes Blue Hole, the developer of the Korean version of Jedi Survival: The Great Escape, unhappy. Recently, it was reported that in view of the pirated chicken-eating mobile games in the domestic mobile phone market, Blue Hole officials will take relevant legal measures to protect intellectual property rights, mainly focusing on the plagiarism of the artistic style of "Survival of the Jedi: The Great Escape".
For example, this pixel-style chicken-eating mobile game is very similar to the original and has become the focus of this blue hole. It can be said that at present, Netease, Tencent and Xiaomi are all similar to "Survival of the Jedi: The Great Escape", and the revision of Netease is inevitable.
Answer: Yang Jichao, a marketing expert and gamer, invites you to pay attention to the official account of WeChat to market flights.