KFC is one of the earliest American fast food restaurants introduced to Hong Kong. /kloc-in the summer of 0/973, the first two KFC branches were operated under the name of "Hometown Chicken" in Mei Foo San Tsuen, Lai Chi Kok and Han Wei Tower, No.282 Hennessy Road, Wan Chai. 1974, KFC has expanded 1 1 branches in Hong Kong, and even spent money on a TV advertisement with the slogan "Fresh, tender, smooth and delicious". However, due to the misjudgment of the market situation, despite the great advertising efforts, it has not been successfully promoted to the general public. Later, McDonald's began to set up branches in Hong Kong at 1975 and 1, and KFC closed all KFC branches in Hong Kong in the same year. From 65438 to 0985, KFC was operated by Birdland through franchise. After re-introduction to Hong Kong, the opening strategy was conservative in the first ten years, and it was not until the end of 1990 that the speed of adding branches was accelerated. As of August 20 12, KFC in Hong Kong has 63 branches. "The erroneous estimation of the market situation, despite strong advertising, has not been successfully publicized to the public."