The establishment of girls' study room is a face-up to the consumer groups under the interactive ceremony. The typical feature of paid study room is to build its own situation, which is one of the important features that distinguish it from traditional public learning places such as libraries and classrooms. According to the interactive ritual chain theory put forward by American sociologist Collins, the paid study room can be interpreted as a silent ritual-an exclusive situation constructed by the gathering of specific consumer groups, which creates an immersive learning atmosphere and enjoys a focused learning state. "Whether you pay special attention to each other consciously or not, you can influence each other through physical presence", which in turn produces a strong sense of participation and ritual, so as to better engage in learning. By accurately positioning the target consumer groups, girls' study rooms can not only provide corresponding services, but also help to enhance the sense of interactive ceremony by constructing exclusive situations.

Consumer places are not public places, and gender discrimination is not the same as gender discrimination. As a place of consumption, the paid study room should consider the operating costs and benefits, and should not be kidnapped by morality, so it should be open to all groups. Distinguishing and locating gender is to better meet the needs of consumers. Some girls prefer to be in the same space with the same sex when studying by themselves, and there will be a market if there is demand. The girls' study room brings girls in the same situation together to enjoy the learning atmosphere, constructs social relations through the consumption behavior of paying for self-study, and carries out circle interaction based on the paid study room while representing the group identity. Distinguishing consumer groups within a reasonable range, since the starting point is good, whether it is to open a study room or a study room, it is not equal to gender discrimination.

Attract audience through personalized service and provide space for women to grow independently. In recent years, with the "paid study rooms blooming everywhere", the competition between study rooms has become extremely fierce. Some study rooms shout the slogan "You just study and leave the rest to us", while others attract consumers through better facilities and environment. Aiming at the audience positioning of female groups, providing personalized services is also a major feature of attracting audiences. Nowadays, with the change of the consumption concept of this generation of young people, more and more people begin to pay attention to the spiritual concept hidden behind the material level. "Female independence" coincides with the spiritual pursuit of many women. Shopkeepers, as female entrepreneurs, can stimulate consumers' emotional identity by setting up girls' study rooms, which is helpful to build interactive ceremonies and micro-field situations to eliminate external interference, form a harmonious atmosphere and enjoy energy.