In 2003, Hengan Paper, a subsidiary of China Hengan Group, produced heart-to-heart wipes.

Brand name:

Personal wet wipes

Brand positioning:

High-end positioning, the first brand in the domestic wet wipes industry.

Brand attraction:

Trustworthy high quality and warm and romantic feelings bring pure care at any time.

Target customers:

Pay attention to personal image, pay attention to life perception, and have a positive consumption view, mainly young women.

Brand personality:

Warm, romantic, fashionable and tasteful intimate friend image.

Core values and slogans of the brand:

Love makes the world a soul mate!