Remember that famous advertisement in Zhongguancun? On the roof of an electronic street, there is a huge advertisement, which can be clearly seen from a stop away: "If computers all over the world unite, the Internet will be realized." This sentence is familiar to most people in China. This advertisement can not only make people smile, but also make people excited.
What will happen to the world if human beings lose association?
Lenovo's advertising, not only in the IT industry, but also in the whole brand advertising field, is definitely an extraordinary advertising language. In this advertising language, "association" is universal, which can be "connection" and "imagination" closely related to human development; In the form of a hypothetical rhetorical question of "what will happen if it is lost", it further implies the importance of audience "association" to human beings. Combining "Lenovo computer" and picture playback, Lenovo at this time has become a narrow sense, specifically referring to the "Lenovo" brand. The coincidence of different meanings of "Lenovo" makes the audience feel that "Lenovo computer is also very important to the world!" This kind of "flowers instead of trees" advertising words is more effective for enhancing the image of the brand in the public mind. And that group of TV commercials that symbolize the whole series of communication with orangutans and forests have always been memorable! Lenovo's advertisements are many times better than those that the stars were later hired to shoot in huge quantities.
Nokia: People-oriented Technology
Nokia, a communication brand from Helsinki, Finland, can eventually become a mobile communication giant in the world. This slogan has played a great role. "People-oriented technology" is the core value of Nokia brand. It is Nokia's consistent concept in brand communication, conveying Nokia's spirit of thinking for consumers everywhere-allowing users to fully enjoy all kinds of fun and convenience brought by humanized technology and gain unforgettable experiences such as achievements, fashion and personality. Under the guidance of this advertising concept, Nokia has gradually become a brand with leading technology and humanized personality; An innovative, tasteful, fashionable and interesting brand. One step at a time, Nokia finally achieved the hegemony of the land.
Netease: the power of gathering people online
The power of people is limited, and the power of the network is infinite. Netease's advertising slogan "the power of gathering people online" can be said to be quite correct. Internet is a powerful tool for "gathering people's strength online". The advertisement of "Netease, the power of gathering people online" spread all over the streets of China through TV, radio, newspapers, internet and other media when the Internet was most prosperous. Many IT elites really rushed to Netease. This slogan is also a classic in the advertising language of China Internet industry.
China Mobile: Communication starts from the heart.
A 12-year-old girl took out her mobile phone and dialed her grandfather's phone. Then the voice-over slowly rises, "China moves, and communication starts from the heart". This touching scene may also be the first time that Chinese people know that telecom companies can also advertise, and advertisements can be so touching. Because of this, China Mobile, whose communication starts from the heart, has become the largest mobile network operator in the world.
IBM: There is no small business you don't do, and there is no big problem you can't solve.
No enterprise is too small, and no problem is too big.
When Blue Giant's business is in a trough, this provocative slogan is put forward, not only hoping to become a veritable multinational enterprise, but also hoping to truly become a one-stop solution enterprise for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.
Hai Wei: How far is the people of China from the information superhighway? 1500m north.
1996 One day in late autumn, a huge sign was erected at the intersection of Beijing Baiyi Road, which read: "How far is China people from the information superhighway? 1500m north. " —— 1500m In front of it is Yinghaiwei Network Science and Education Museum.
Speaking of Ying Haiwei, many young netizens may not know it, but "recalling that year", Ying Haiwei used to be an iconic banner and an Internet pioneer with a high reputation. Zhang Shuxin's advertising language is so bold and unconstrained that it quickly became famous in Zhongguancun area overnight.
I don't know whether this slogan has made Haiwei or Haiwei. Anyway, this slogan has become a classic memory of China's early Internet, and it's fun to say it.
Baidu, you will know.
The development of world search engines has always relied on word of mouth, and so has Baidu. Baidu has always been low-key, relying on the reputation of netizens, Baidu has today's glory! From "Baidu has a problem" to "Baidu will know", Baidu's seven-year storm has changed people's living habits. "Baidu, you will know" has become something that hundreds of millions of netizens do every day! With the rapid spread of Baidu slogan, Baidu's brand is more deeply rooted in people's hearts.
Dell: America, local price.
"American goods, local land price", Dell's slogan not only conveys that its brand comes from the United States, but also reflects Dell's excellent quality and approachable price. This advertisement is simple and clear, but very practical.
Asus quality, rock solid.
When ASUS first came to the mainland market, it appeared as a motherboard manufacturer. Asus motherboard has quickly become synonymous with "high quality" because of its large shipment volume and reliable character. "ASUS quality is rock solid" is a slogan of ASUS, which also represents an idea of ASUS computer and a belief that quality is the first. It can be said that many users have begun to have the impulse to buy this slogan.