Disadvantage 1: "As long as the album design is well done, it is nothing more than a look, which has little impact on the market sales of enterprises."
First of all, we should understand the significance of album design to an enterprise and the future market. Propaganda is always a double-edged sword! Either good or bad, there is no intermediate evaluation. When the audience is defined as "average", you may have been unknown on the list. Therefore, only by relying on first-class publicity materials can we firmly attract customers' attention and attention. You are definitely not the only one doing propaganda in the world! Only excellent picture books will set off your brand more clearly among many similar enterprises. Prejudice, thus winning more opportunities for your business or sales. Only by adhering to high standards can we gradually establish the image of the market and finally establish the height of corporate brand. If even a picture album representing the facade does not have high quality requirements, the so-called brand enterprises and brand products are sheer nonsense!
Secondly, the creation of album design is a process of concentrated expression after the integration of enterprise resources. Including image, concept, management, production, sales, services, products and so on. Albums for different purposes should have specific content combinations, whether simple or complex, and should be developed around the needs. Not according to the budget, blind reduction will only reduce the potential sales force of the album! Relatively speaking, you have saved costs, but the loss will be more of your future profits!
Once again, don't ignore the growth of the market! The establishment of enterprise status is a long-term accumulation process. 10 years ago, few companies spent a lot of money to make beautiful picture books, just like supermarkets today. 10 years ago, everyone sold it simply, but now, without store decoration and proper packaging, the probability of customers trading in your store will definitely decrease. Nowadays, the consumption era has entered the stage of brand demand, which is not only a necessary choice, but also a quality choice based on brand trust! "What you hear is false, what you see is true" Through publicity, the three-dimensional evaluation of the quality of products or enterprises will be the first factor for the target consumer groups of customers to evaluate you.
Disadvantage 2: "Why should it be complicated if it can be simple? For reference, just copy it. "
Effective publicity album design is the concentrated expression of enterprise characteristics, but according to the direction of use, it is focused. Or attach importance to product introduction, or emphasize corporate culture, or reflect market value, or based on investment analysis. In short, its creative purpose must be based on a unified purpose. Even a comprehensive picture book must have core values.
Not every enterprise's culture is the same, just seeking simplicity and quickness, ignoring the particularity, specialization and artistry of album creation. Then, the album you made is at best an imitation after imitating other people's styles, just wearing other people's clothes on the catwalk, without original publicity, which is of little significance to the development of the enterprise market!
Disadvantage 3: "Look for more advertising companies to compare, but I am afraid there is no good one?"
"Integrity is the cornerstone of enterprise development and market development. Enterprises that lack integrity will pay higher market costs! " This is the wonderful comment of China business legend Shi Yuzhu in CCTV's "Win in China" program, and it is also his personal experience of legendary business experience. Now the China market has become more and more standardized, and the industry starting point and corresponding standards have also undergone qualitative changes. As a smart industrial company, service is the planning and mental work paid in the creative process. The introduction of the plan embodies the labor results behind it. Some enterprises choose competitive exhibition or invite public bidding. There is no standard to measure its labor value evaluation. I thought it was nothing to come up with a plan. I had to kill the chicken with a knife. Anyway, I didn't pay for it myself. In the short term, enterprises are shortcuts to get effective solutions and reduce their own costs. But it is often the beginning of the lack of integrity. This can be seen. As long as it is better, there will always be losers. Without the guarantee of mechanism, it is a meaningless waste of intelligence! Enterprises that don't respect other people's labor will certainly not get real respect from the other side. If they only get petty profits, they are glad that the slogan is just empty. Therefore, there is an unwritten rule in high-end planning: no one will participate in free competitive demonstrations! Customers can choose, but customers must pay the price for the choice, not us.
Disadvantage 4: "Let's look at several schemes first."
Creativity emphasizes inspiration, and creation pays attention to passion.
Unnecessary redundancy scheme first expresses distrust of the designers of the design company. Secondly, it ignores the work of creative companies, and thirdly, it lacks a sense of self-responsibility, because this premise is that enterprises have no clear purpose at all and are arbitrary.
The process of creative personnel of professional design companies creating albums is an optimization process in itself, which includes many selection and comparison processes and creative optimization processes. It is also rigorous and systematic. When customers get their works, it is also the result of professionals expressing their customers' needs by professional means. This is the only best result. The more professional people are, the higher their grasp of this aspect is. Therefore, the shooting level of albums created by different people is different. Its gold content is also completely different.
Many customers talk about the needs and requirements in the early stage, but after the plan comes out, it is actually more consuming the passion of creative companies. Basically, professional companies have revised more than three drafts, and the passion of design and creation personnel has been completely exhausted. No matter how professional a player is, it is difficult to be creative without passion, and it is impossible to create first-class works.
Therefore, it is not the better to revise the manuscript. Enterprises that expect to obtain high-quality picture books should select creative companies and creative personnel, communicate effectively and deeply in advance, and make your picture book design get the best performance.
Disadvantage 5: "Of course, the design and creation of the album are the business of the design company."
There are only half of excellent design and creation companies. Based on the depth of understanding, the more high-quality picture books are needed, the more inseparable they are from the assistance of the enterprises involved. That kind of cutting enterprise completely pushes things to creative companies, which seems completely relaxed, but it is actually out of the control of self-demand. No matter how effective communication is, it can't fully describe the essence of things, and communication is always limited. Moreover, the album must accurately reflect the professionalism and differences of corporate customers. Often these professional things are one-sided and scattered in the understanding of the creators, and it is easy to go astray. As necessary assistance, they actively and completely cooperate, which is what enterprises must do in album creation. Without effective cooperation, the album created is just a false picture.
Disadvantage 6: "The design is good, but the cost is too high."
Excellent creation comes from accumulation and mastery. From communication, creativity, shooting design, proofreading to finished product printing, the links are complicated. The more control links, the greater the final relative deviation. In order to ensure that the final customers can see the works that meet the requirements, the creative company must be supervised and tracked by professional creative personnel all the time, rather than being informed of the supporting suppliers at which stage. Responsible professional creative companies will effectively avoid possible deviations and maintain effective communication with customers in the creative process. Therefore, the extra cost consumed during the period is actually very large. And all these efforts, customers may not be able to fully see. Coupled with the scarcity of professional design talents and the ability to take corresponding responsibilities for possible mistakes, these will be the basic conditions to ensure the publication of high-quality picture books. Therefore, value for money, expensive value for money, has its own reasons. In fact, it is the most stupid and ridiculous to abandon quality and methods and evaluate costs alone.