Music website planning book I. Background and theme of website design
With the increasing commercial value of online music, it has attracted the attention of many record companies, portals, SP and communication operators. Especially the rapid rise of music-related culture and its potential huge commercial value.
In the future content-oriented Internet, music is one of the eternal main contents of mass entertainment consumption. Merchants who master upstream resources will definitely be in an advantageous position in the competition. If they master a lot of upstream resources, they will not only be in an invincible position, but also make many competitors fall behind.
* * is the ear that discovers and cultivates music. Instead of mechanically listing good music, it recommends music through many opinion leaders in different music fields, and organically combines music, words and pictures according to our own tastes, thus giving a brand-new interpretation of music and expressing the feelings and attitudes that different users are eager to get.
Second, the overall style design of the website
(1) Website name: * * *
The website name "* * *" also comes from the English word * * *. Our website mainly provides music suitable for all kinds of people and their favorite music. Music is for listening, but for feeling, and the organ of feeling is the ear. "* *" makes us feel that this can be well demonstrated.
(b) Website slogan: Get your ears pregnant.
The slogan "Let your ears get pregnant" sounds very powerful, people can remember it as soon as they hear it, and they have a certain sense of humor, which will leave a deep impression on people. Everyone has to think about it after hearing this sentence. This is our intention, not only for the aftertaste of this slogan, but also for the aftertaste between this slogan and our website.
(c) Website keynote: Black, white and gray will be the keynote.
Black, white and gray are simple and quiet. * * A music website is a place where listeners can feel calm. So with black, white and gray, we can heal our hearts more directly through music. Let our uneasy hearts calm down. Feel music with your ears. There is no strong color. Use simplicity to reflect the purity of music.
Third, the website home page planning
(A) Design style
The design style of the homepage of the website advocates simplicity and cleanliness. The content of the layout is neat and clear, which is convenient for the audience to quickly understand the main functions of the website and quickly understand and use the link function when using the website.
(II) Main contents
Website name, website LOGO, navigation bar, registration/login link, keyword search bar, friendship link area and copyright information at the bottom of the website are all essential elements of the homepage of the website. The main content of the home page will introduce the latest situation of some pages. You can set a link, and click the link to go directly to the corresponding page.
The main contents of the homepage are distributed as follows:
Select the photos of the band or the latest music album on the home page, and put them at the top, occupying a quarter of the page. The photos are streaming, and we will constantly update the latest activities, new songs and our latest periodicals of various bands. At the same time, build different styles of music, as well as a platform for communication and enjoyment. These columns are chosen to make the audience relax when opening the website. There are two QR codes in the lower right corner of the map, which can be linked to the WeChat subscription number and Weibo WeChat official account through "scanning", so that the audience can have more "mobile" interaction.
There are radio periodicals, music stories, live pictures, live activities, discussion boards and other columns at the bottom of the page. These columns have chosen the corresponding content with high popularity, high participation and high click-through rate. Of course, these columns are also the columns with the highest utilization rate of netizens.
Fourth, website channel planning and personnel division.
According to the positioning and concept of this website, the following five channels have been opened in Website I * * *:
(1) radio periodicals
Radio periodical is a collection of music with different themes regularly launched by the staff of * * website according to music types (including folk songs, metal, English, electronics, back-shaking, pop, undercurrent, atmosphere, psychedelic, punk, world music, hard box, jazz, rap, soundtrack, reggae, blues, vocals, etc.).
In addition, * * netizens also have the function of collecting, commenting and downloading radio periodicals. Collecting periodicals can facilitate users to find and listen next time; Comment area is a platform to directly receive users' satisfaction with periodicals, where users can speak freely and exchange music; At the same time, * * provides high-quality music downloads and gives * * users high-quality music enjoyment.
(2) Music stories
This part is mainly divided into three parts: media articles, music interviews and music mood. Media articles are mainly articles that media people comment on music. They evaluate songs so that listeners can feel different ways of understanding music from the articles. Music interview is an interview with a singer or songwriter by a website reporter to share the story of song creation. Music mood is a communication platform for music lovers. Registered users can post blog posts related to music, share their feelings about background music, and also make comments and exchanges. The same music can give people different feelings. Through communication, we can feel different moods and make the music world more colorful, which is also the original intention of our opening this section.
(3) the original proposal
This section mainly recommends some original singles or music with video in the website. It will also introduce the lead singer of the music and the artistic conception that the music wants to express. These music are all original. Maybe not many people will know, but these songs will go straight to our hearts. Let our ears feel our hearts. Every song will have their story. Let people who listen to songs know more about the artistic conception in songs. The original channel also provides an ideal platform for people who make original music to show their dreams, from which we choose individual or team works to put on the website. Not only people who listen to songs can hear good songs, but some people who have original songs also have a stage to show themselves.
(4) photos of the scene
Setting up this channel is mainly divided into two purposes. One is to provide the live photos we took to people who didn't go to the scene to feel the atmosphere. The second is to provide a platform for people who have been to the scene to provide us with photos taken on the spot. Every member has the right to comment below, and can load or download the pictures we uploaded through certain participation. We will put the live photos of the hottest bands under this channel. Moreover, when each picture is clicked, there will be songs and live videos corresponding to the picture. Let you feel the scene not only through pictures, but also through music.
(5) Mass activities
This channel mainly introduces the performance activities of band singers, including band information, performance time and place, ticket fees and so on. This channel aims to provide a centralized activity information platform for music lovers. This channel mainly introduces the performance activities of band singers, including band information, performance time and place, ticket fees and so on. This channel aims to provide a centralized activity information platform for music lovers.
I recommend it carefully.