From primary school, junior high school, senior high school to university and even work, we may come into contact with test questions, which are written by proposers according to certain assessment needs. What are the problems you know? The following are ten questions and reference answers that I carefully prepared before starting a business, hoping to help you.

Between the beginning and the end, it is the process caused by your choice, and there is also an inseparable relationship between choice and process. Many people just regard choosing a project as the end of their struggle, but they don't know that the process of success is also very important. Similarly, without a correct choice of direction, your efforts can only be in vain.

Entrepreneurship is not a game, but a cruel life, a life that entrepreneurs need to experience and must experience. Day after day, month after month, year after year, do you feel verbose when you see the word "fu"? If so, can you persist in the tempering and test of life in the journey of starting a business? Entrepreneurship is not a thing, but a storm. Entrepreneurs should not dream first, but should break their dreams and return to reality. Real winners are mostly pioneers who have worked hard and have a solid foundation.

But just knowing this is not enough to show that you are suitable for starting a business. Please answer the following questions.

Question 1: If your current job is not sales, please answer: What was the turnover of your company last month? Who are the main customers? Which of these customers are newly developed customers? What are the reasons why old customers choose your products or services again? If your current job is sales, please answer: Who is your company's main competitor in your area? What was its turnover last month? Who are the main customers? Which of these customers are newly developed customers? What are the reasons why old customers choose the products or services of rival companies again?

Question 2: Excuse me, who are your upstream and downstream partners? What is the communication and coordination mechanism between them? What is the basis of cooperation between them? Who is the influencer of the cooperative relationship? What are the influencing factors of cooperative relationship?

Question 3: What are the unique features of your products or services? What are consumers' concession values? What other hidden franchise value is worth developing? How to develop?

Question 4: When did you work overtime recently? What's overtime for? Do I have to work overtime? How do you feel after working overtime?

Question 5: Are there any hidden rules in your company? Have you ever been hurt or benefited by hidden rules? Have you ever been hurt twice or benefited twice because of the same hidden rule?

Question 6: Looking through your business card book or address book, do people related to your work account for more than half of the total number?

Question 7: When was the last time you quarreled with your lover? In the end, which one of you persuaded whom? If you can't convince each other, will you continue to try to convince each other?

Question 8: What is your monthly income? How much is the fixed expenditure? How much is the floating expenditure? How much is the investment expenditure? How much money is left at the end of each month?

Question 9: How many partitions does your computer have? What do you put in each partition? Will it take a lot of effort to find a file? Have you ever lost important files because of the format of C disk?

Question 10: Have you finished answering the above questions?

There is a standard for doing everything, whether it is feasible or not, whether it is appropriate or not. The above ten questions are actually a test of whether you have the necessary qualities for starting a business. Of course, your answer now may not match the answer I provided, or even you may not be able to answer it at all. It doesn't matter, it just means that you still lack some qualities needed for starting a business. It's just not suitable for starting a business for the time being. It's just that it will be more difficult to succeed if you start a business now. It doesn't mean that you can't start a business in the future, nor does it mean that starting a business now will not succeed. I ask these questions mainly in the hope that you can understand these related knowledge. If there are any shortcomings, we will focus on the cultivation of relevant abilities in the future. In addition, I wrote this paragraph to separate the question from the following answer. If you haven't answered the above questions seriously, please stop reading and start answering the above questions seriously.

Starting from here is the reason why I ask the above questions. What is the real ability behind it?

Answer 1: Market awareness. This is a very important question to see if you have market awareness. No matter what job you are engaged in, once you start a business, the market problem must be your first consideration. Without certain market sensitivity and insensitivity to market-related people, it is difficult for you to make a reasonable marketing mix strategy after starting a business, and it is also difficult for you to succeed in marketing in the process of starting a business.

Answer 2: Familiar with the industry. This question examines whether you have comprehensively considered the upstream and downstream related resources of an entrepreneurial project when you decide to choose it. In the commercial society, the success of an enterprise is not the success of a single enterprise, but the result of the joint action of internal and external factors. As for the enterprises they serve, it is hard to believe that this issue will be taken into account when considering starting a business. Enterprise management is a chain, and the living environment of enterprises also has a food chain. Only by considering these two chains clearly can we decide whether we can do it.

Answer 3: Pay attention to the process objectives. A successful entrepreneur should first pay attention to his own products and services, and be the best tester and improver of products and services. They pay more attention to the value of products and services, rather than the profit behind the realization of value. Profit is the result goal of enterprise operation, but products and services are the process goal, and it is difficult to achieve the result goal without good process goal.

Answer 4: The work is overloaded. In the early days of starting a business, work and life will definitely become multiple-choice questions of "fish and bear's paw". A person who hates overtime can't work more than 10 hours a day. Successful entrepreneurs usually need to do this at the beginning of their business. "When I first started my business, I got up at 4 o'clock, cleaned up, squatted on the ground, observed chickens and took notes. I often squat for two hours and stay in front of the shed. " Liu Yonghao, the founder of New Hope Group, recalled his entrepreneurial experience: "If you don't put in more than 10 hours of work every day, don't start a business."

Answer 5: There are rules in any environment, and hidden rules are also rules. The real winners are those who are familiar with and good at using the rules. A person who is always hurt by hidden rules and can't actively adapt to the rules is easily at a disadvantage in the life-and-death business competition. As long as the hidden rules are not illegal, there is no need to rule them out.

Answer 6: Commercial society needs network resources. From the proportion of work-related people in your address book, we can see whether you usually pay attention to collecting business contacts. Although everyone has his value, no one can predict which seemingly irrelevant person will become your noble. But in the early stage of starting a business, it is best to have some available resources.

Answer 7: Communication skills, whether in work or life, are very needed, especially in the start-up period. Entrepreneurs need to communicate with many people, industry-related enterprises, government departments, investors and consumers. If you don't have strong communication skills, or people who easily give up communication, it is difficult to get the support you want when starting a business.

Answer 8: Economic ability. Entrepreneurs collect money and spend money every day. Without good financial ability, they can easily lose financial control. If you lose financial control, you lose control over the development process of the enterprise.

Answer 9: planning and risk control ability. Entrepreneurship is a systematic project, which requires careful planning, and it can be broken down into small goals and implemented in stages. At the same time, starting a business is a risky thing. If you can't predict risks, you can't prepare a risk plan. When the risk does come, you will lose some value.

Answer 10: the habit of systematic thinking. Entrepreneurship is definitely not a point-to-point process, but a gradual expansion process, so you need to have the habit of systematic thinking. If you encounter a problem, solve it, and then solve it next time. You can only solve the problem all the time, and there will be no time for systematic thinking. If you browse from the first question to the tenth question and think about it, it will be easy to find a systematic solution to the problem and save a lot of time and energy.

You may start to think that starting a business is complicated. Actually, it may be a good phenomenon. Ignorance is fearless. Only by understanding the hardships of starting a business can we have physical and psychological preparation. Written questions are always vague. The key is that you can answer carefully, turn things on paper into your own experience, and let vague things help your real life.

So how can we start a business? There must be the following aspects.

A) The name is very important, which is related to the development of the brand. Whether it is a website or a company, you must choose your name carefully, don't use uncommon words, and make people feel catchy and energetic in order to be remembered. This name not only makes you like it now, but also makes you like it many years later.

B) do a good job in marketing. This is a crucial step. "The smell of wine is also afraid of the deep alley." We must try our best to let others know about my product. We know that many online stores now prefer to spend a lot of money to buy traffic, which is actually a publicity strategy. You can also provide free trial samples, encourage customers to pass on word of mouth, and cross-recommend with other entrepreneurs, all of which are cost-effective promotion means. Of course, in the era of big data, Internet propaganda has the explosive power of geometric growth, so no matter what type of entrepreneurship, it is recommended to establish your own brand website, learn to open the door to social interaction, and welcome visitors from all directions with open arms.

C) everything is ready. Now you need to put down the pressure of fear, failure and hesitation and make a wonderful appearance. Try your best to take the first step bravely, even if it is only a small thing, it will help your career. For example, if you want to do sales, how can you just dodge and complete the sales plan without actively communicating with others? So, inviting and talking about your product boldly, even if it is poor, is an improvement.

D) If you can, you must diversify and do things that can generate "residual income". The so-called "residual income" is a project that has invested time, energy and effort, and can bring sustained income even if it does not work hard in the future. Like our young civil servants and contemporary Yue Ming, he worked hard to write a masterpiece "Those Things in the Ming Dynasty". Even if he does nothing in the future, he will get nearly 10 million yuan in copyright tax every year.

E) overcome the obstacles in your way. Fear of failure in the early stage of starting a business, and people around you don't understand your entrepreneurial project, which will bring you pressure and form obstacles. You know, no matter what you do, there will always be people who support you and others who oppose you. You must stick to your choice and fight back at those who question you with facts. There is no need to look coldly at those who oppose you.

There is a saying that "success is never your own, you rent it, and it expires the next day." Therefore, if you want to realize your entrepreneurial dream and realize financial freedom, you need to have the belief of never giving up and unremitting efforts! Come on!

Entrepreneurial skills

When people think of small business, it is easy to think of roadside stalls selling breakfast, opening online stores as agents and so on. In fact, small businesses cover a wide range. Some small businesses can be flexible, decent and relaxed. Nowadays, the popular custom-made shops have captured people's psychology of pursuing individuality and fashion, and are very popular. Almost beside the point, get to the point, so how can we do a good job in small business and become bigger and stronger? To sum up, it is four words: be smart and do more.

First, change

Change means change. In the process of small-scale business operation, the environment is often changing rapidly, and the market is also changing. Whoever responds quickly and adapts to the changes in the market wins time and the initiative in business. An obvious advantage of small-scale operation is that the ship can turn around quickly. As long as operators keep a clear head at all times, respond to market changes promptly, sensitively and quickly, and seize fleeting business opportunities first, they will certainly realize meager profits. For example, when Transformers entered the China market, the first people to get information were small businessmen, who quickly established a solid distribution relationship with the production enterprises, with little investment but considerable profits. The adaptability of small-scale operators reflected by changes is an important factor for the success of small-scale operations.

Second, Joe

Clever refers to the shortcomings of clever occupation of the market, which people have not done or thought about. If small business operators passively go with the flow, they may never succeed. In fact, the more developed the economy and advanced the society, the more detailed people's needs will be. In fact, there must be a gap market between big markets that big enterprises have no time to take care of, which is very suitable for small-scale operation. Therefore, small investors should jump out of the inherent, narrow and intensive thinking mode, grasp the law of market operation from a longer time and space, deeply study consumer demand, find a new way out, devote themselves to goods and services that operators do not have, and take advantage of market gaps. The clever test is the keen market vision of small-scale operators, who can seize the opportunity.

Third, more.

More refers to not afraid of losses, thoughtful service and customer satisfaction. Sometimes, in order to promote sales, some merchants take the road of small profits but quick turnover, some give gifts and coupons to customers, some draw cash back, and some use the media to advertise. It can be said that they have tried their best, but these common promotion methods often do not work very well. Boss Zhao, who opened a gift customization shop, came up with a way to send wedding photos with customized gifts, which attracted many prospective newlyweds to customize at home for a time and the business was booming. This is a test of the business philosophy of small-scale operators. Don't think too much about short-term interests, but take a long-term view before you can continue to operate.

Fourth, interests.

This benefit refers to providing convenience for customers. Large enterprises with abundant funds maintain operations, while small enterprises maintain operations. Enterprises with abundant funds can publish promotional advertisements through major media, make use of their superior business environment and complete complementary goods and services, and wait for customers to take the initiative to come to the door. Small-scale operators generally deal in daily necessities, and it is easy to establish stable contact with customers, so mobile sales and door-to-door delivery can often meet the needs of customers. The word "Li" tests the ability of small-scale operation and overall planning, and needs to provide convenience for customers from a global perspective.

Whether it is a small business or a big business, we should operate wholeheartedly, consider from the customer's point of view everywhere, and adjust the operation mode at any time in order to do a good job in business. Of course, if you achieve the four elements mentioned above, it proves that you are a very capable small entrepreneur and your career will surely flourish.

Risk avoidance:

Small-scale operations should be small and broad, and operators should first consider the hot and cold of their business projects. Small business is the most taboo for fools to look at the next door during the New Year. I will do what others do, because this road is often blocked. The result of chasing the wind while the iron is hot is often either to face a market giant in the same industry or to clean up the leftovers of others who have run out of oil and water. Small business operators should avoid high temperature and cold.

Take advantage of blind spots in the market

If a small-scale operator passively goes with the flow and picks up wisdom, he will never get ahead. In fact, the more developed the economy and the more advanced the society, the more diverse and detailed people's needs will be, and there must be a gap market between big markets that big capital is not interested in, too busy to take care of or unable to take care of. Very suitable for small businesses. Therefore, small investors should jump out of the inherent, narrow and rigid mindset, grasp the laws of market operation from a longer time and space, deeply study consumer demand, find another way and make use of market blind spots. For example, dealing in goods that match and complement those of big stores; Open up new industries such as scrubbing and 360 off-line shuttle service to provide consumers with multi-level convenient services.

Quick reaction ship, small turn, fast.

The business environment is often changing rapidly, and the market situation is also changing. If time is tight, you can add goods; Time is not tight, and gold also depreciates. Therefore, whoever responds quickly and adapts to the dynamic changes of the market will win the time and the initiative of management. Small-scale business ships have a fast turnover. As long as they keep a clear head at all times, respond quickly and promptly to market changes, and seize fleeting opportunities first, it is possible to achieve small-scale profits. For example, when Transformers was introduced to China, it was the small businessmen who first got the information and predicted its broad prospects. They quickly established a solid distribution relationship with developers, with little investment but considerable profits.

Take the initiative to come to the door and worry about customers.

Large enterprises with abundant funds should pay attention to management, while small enterprises should pay attention to small management. With abundant funds, we can publish promotional advertisements through various media, and make use of our superior business environment and complete complementary goods and services to wait for customers to come to our door. It is impossible for a small enterprise to make a difference. Generally speaking, the products of mobile stalls are daily necessities, which every family needs every day. If we can cater to customers' needs, establish solid contact with customers and provide on-site service, we can earn money steadily.

Small profits but quick turnover, three-point gross profit, full meal

As the saying goes, three points of gross profit are full, and seven points of gross profit starve to death. The funds of small enterprises are quite limited, and they are most afraid of causing a backlog of goods. If the funds can't be turned around, they will become dead money. The heavier the burden, it will affect the next business and form a vicious circle. Profits are meager, prices are reduced, comparative advantages are formed in the competition to attract customers, and the goal of making money with small profits but quick turnover is realized.

The advantage is not to be too eager to make money.

Making a lot of money is the dream of many people, but it is difficult for most people to make their dreams come true all their lives. What is the reason? Because they are too eager to make money, they don't want to make small money and they can't make big money. A millionaire once said: Small money is the ancestor of big money. Many rich people in life started from scratch by earning humble money.

Precautions:

If you think you can't do it alone, I suggest you find a partner. However, it is necessary to do a good job in the system and the benefit distribution contract in advance, so that there will be no subsequent contradictions.

Stick to it when you encounter difficulties. As the saying goes, a good solution is always more difficult than it is. Summarize the experience of success and failure.

Focus, it is difficult to succeed in fishing for three days and drying nets for two days. Not arrogant or impetuous.

Do what you like.

Have a detailed business plan.

Make full use of external resources.

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