Pu 'er City, on the ancient tea-horse road, develops the tea culture tourism industry, focusing on the goal of "world tea source, China tea city, Pu 'er tea capital", highlighting the theme of "tea culture tourism" with Pu 'er, cultivating tourism products with the theme of tea culture and tea-horse culture, making full use of and giving full play to the advantages of tea industry, and realizing the win-win interaction between tea industry and tourism industry.

Pu 'er City is an important post station on the ancient tea-horse road, one of the important producing areas of famous Pu 'er tea, and one of the largest tea-producing areas in China. At the same time, Pu 'er is a place rich in tourism resources, with abundant natural ecological resources, waterscape resources and humanistic tourism resources, and obvious advantages in tea culture, national culture and port culture. The forest coverage rate of the city is over 67%, and the tea garden reaches 310.8 million mu, so the tourism development conditions are unique.

Based on the characteristics of culture and tourism resources in Pu 'er City, relying on the brand advantages of "Pu 'er City, China Tea City and World Tea Source", market-oriented, taking the construction of key tourism projects as the carrier, strengthening the leading role of the government, comprehensively improving the quality and comprehensive competitiveness of tourism industry in Pu 'er City, and building Pu 'er City into a new tourism city in Yunnan Province. At the same time, with the slogan of "sightseeing Pu 'er, delicious Pu 'er, happy Pu 'er and healthy Pu 'er", Pu 'er city will be built into "the world Pu 'er leisure and health tourism resort".

Pu 'er City plans to create a new tourism pattern of "one city, three districts and four lines". "One City" is to build a world-famous ecological and healthy holiday tourist city with Simao District as the core; "Three Districts" means planning and constructing Simao Happy Health Holiday Tourist Area with Simao District as the core, the original ecological tea culture leisure tourist area based on Jingmai Mountain Alpine Ecological Tea Garden, and the Pu 'er tea horse cultural adventure experience area with Simao District and Ninger County as the main body; The "four lines" plan to build the western border ethnic cultural tourism landscape line, the northern virgin forest landscape magical adventure tourism landscape line, the eastern tea-horse cultural tourism landscape line and the southeastern exotic ethnic customs border tourism landscape line.