The symbol of Thailand International Airlines is a mixture of colors closely related to Thailand: the glittering gold of temples, the magenta of smooth silk and, of course, the gorgeous purple of orchids. The logo of Thai Airways adopts the orchid pattern, which symbolizes the quality of Thailand-with a round curve lining the beautiful express line, which means flying freely in the sky.

The slogan of Thai Airways, Smooth as Silk, is also inspired by the smooth texture and noble appearance of the famous Thai silk. On the one hand, it symbolizes the smooth flight of Thai Airways, on the other hand, it also symbolizes the comfort and pleasure that passengers feel in the cabin of Thai Airways.