M A C is the abbreviation of cosmetic art cosmetics. 1985, Frank Toskan, a professional makeup artist and photographer, and Frank Angelo, who runs a chain hairdressing salon, jointly founded M A C in Toronto, Canada, combining their respective professional abilities and resources.
Just like many makeup masters have launched their own brand cosmetics, most of them are because the cosmetics in the general market no longer meet the needs of professional concepts. Toskan said that he developed M A C products for the same reason. Therefore, Toskan set out to develop a series of cosmetics that are different from other brands in color, texture and tools, suitable for stage, TV, photography and even dazzling when walking in the street.
Based on the same reasons as most make-up master brands, M A C began to create its own brand, but with a high degree of creativity and avant-garde concept, M A C developed an unparalleled unique style. M A C's color is bold and innovative, and his style subverts tradition, but he upholds several simple and ordinary spiritual concepts, such as humanity, equality, business justice and responsibility.
For M.A.C., whose style is maverick, these ideas and propositions are not slogans, and M.A.C. makes the ideas come true with every concrete action.
Because of advocating equality for all, M.A.C. employs many blacks as salespeople in the multi-ethnic melting pot of North America. This is because M A C's initial appeal is the professional characteristics of makeup, and the sales staff are all well-trained professional makeup artists. As long as black people have taste and ability in beauty and art, they may of course become salespeople.
In the amazing eyes of the industry, M. A. C invited the famous black drag queen Rupaul as the spokesperson of Vivagram lipstick. This is quite different from the aesthetic dream style of general cosmetics. Another spokesperson, k.d.lang, a famous American female singer, has a neutral style, which is quite different from the practice that most brands prefer to use elegant young beauties as spokespersons.
At the same time, M A C also opposes marketing and false advertising in a way different from ordinary cosmetics, and the salary of salespeople is not based on performance, so it can avoid the purchase pressure brought by salespeople's strong promotion.
M A C advocates environmental protection anytime and anywhere to fulfill corporate social responsibility, but it is also worried that the recycling of old containers may cause consumers to worry about cleanliness. Therefore, M. A.C launched a recycling campaign, and consumers will get a lipstick for every six empty plastic cans of cosmetics. The recycled plastic materials are made into scooters for factories to transport and distribute cosmetics.
However, one of M A C's most meaningful actions in caring for society is AIDS relief.
Many cosmetic companies avoid AIDS and other problems based on factors such as maintaining brand image and style. M A C has set up an AIDS fund in the company to provide AIDS education, prevention methods and medical care for patients. M A C specially launched VIVA GLAM lipstick suitable for women with different skin colors. Every time a lipstick is sold, M. A. C donates all the sales amount of this lipstick to improve and help the lives of AIDS patients. Because VIVA GLAM is supported and welcomed by consumers, M. A. C launched Viva Glam II, and the proceeds from the sale of this lipstick are also used as a fund for AIDS patients.
With an extremely avant-garde and bold creative concept, M A C's make-up completely got rid of the shackles and restrictions of traditional cosmetic colors. A large number of colors construct the professional image and momentum of M A C. Take lipstick as an example, with an average of 150 colors. And regardless of eye shadow, lipstick and nail polish, you can find exactly the same color and can match each other. In the exclusive store of M A C, there is even a toner specially used for professionals to carry out the brand's insistence on professional service.
In order to protect the brand concept and creativity of M A C, Estee Lauder Group signed a contract with M A C at the end of 1994. After buying more than half of M A C's shares, it supported M A C's creative development with full respect and courtesy, and assisted M A C in its internationalization. Marketing in the United States, Canada, Britain, France, Singapore and Hong Kong. Taiwan Province province was introduced in 1997 10.
Many consumers love M.A.C. based on the idea of identifying with M.A.C., and some people fall in love with M.A.C. because of its dazzling colors. Anyway, this whirlwind of makeup masters really burns so enthusiastically.
At the beginning of 1997, Frank Angelo, one of the two founders of M.A.C., died of illness, while FrankToskan, the other founder, continued to be responsible for the creativity, image and concept of the brand and insisted on the original spirit of the brand.
Being loyal to oneself and daring to express, M·A·C carries out the research and development of brand spirit and color with the concept of "going its own way". This deeply refined brand image and aesthetic expression, combined with this fashion of make-up masters, have become a trend in the industry, a hero of the era of creation, or a combination of both.
The concept of M A C comes from providing people with professional high-quality cosmetics with various colors and makeup, which is suitable for everyone. Regardless of race, gender and age, M. A. C's unique brand creed-interpreting personality, showing art and expressing self. The M A C brand firmly believes that "it pays to be rewarded", and she has opened her heart to the world. The initiative and innovation of corporate social consciousness, especially the great efforts made in AIDS prevention and treatment, has become the core of M A C's unique brand culture.
Frank Toskan, a makeup artist and photographer, and Frank Angelo, an investor in a famous hairdressing salon, set up a new makeup product "Makeup Art Cosmetics" in Toronto. Because the makeup at that time could not meet the special requirements of photography, their goal was to create a cosmetic that could meet the professional needs and be used in the studio. So M A C's hometown is in Canada. The two entrepreneurs first conceived cosmetics in their kitchens and promoted their products in hairdressing salons. Their first customers are makeup artists, models and photographers who often cooperate with each other, and then designers and magazine editors. Because of its excellent color, M·A·C has been recognized by magazines, gradually won a good reputation, and gradually spread.
1in March, 984, the two founders officially opened the first counter of M A C brand in the basement of Simpson department store in Toronto. Innovative products and professional makeup artists are important parts of the counter. The packaging of the product is very special and practical. All products are packed in black, without mirrors and cosmetic tools. One of the most popular new products is matte red lipstick. Madonna once used this lipstick in a photo and shot it in a M A C T-shirt. Since then, a brand revolution has begun.
While other famous cosmetics brands are focusing on skin care products, just to increase their turnover, M A C has always insisted on making itself an important authority on makeup and insisting on its own control of color. A large number of innovative products swept in like a storm, trying to combine noble and charming styles with real-life experiences. After the establishment of the counter, the way forward of M A C began to show uniqueness. It is the first brand in the history of cosmetics industry to invest in training employees' sales experience.
Different from the traditional advertising sales methods such as gift promotion and sampling survey, M A C relies on honest and meticulous product introduction. In addition, M A C, which advocates expressing individuality and self-expression, also integrates the grandeur of the opera house into the design of specialty stores and cabinets.
1994, when AIDS swept the world, the two founders of M A C began to seek ways to resist this infectious disease. Encouraged by employees' fund-raising, they decided to set up an HIV and AIDS organization as the focus of corporate charity, so they set up the M A C AIDS Prevention Fund. Up to now, funds have been raised through various fundraising activities such as "VIVA GLAM", "Children's Mutual Aid Card" and "M A C Drawing Card", as well as performances and fashion shows by celebrities in the entertainment and fashion circles. Now, more than 32 million dollars of AIDS fund has been raised.
The close contact between M A C brand and customers, good cooperation with professional makeup artists, fashion and unruly style, professional attitude, touching stories and impressive ace products have all been affirmed by the industry and attracted attention in the field of cosmetics. 1995, Estee Lauder Group acquired 5 1% shares of M A C Company and successfully expanded its global sales channels. The number of specialty stores and exclusive counters of major retailers around the world is also increasing at an unprecedented rate. With the continuous expansion of scale, the role of M·A·C Cosmetics Group in the international fashion industry gradually turned to the behind-the-scenes of international fashion brands and began to serve international fashion shows.
1997 Frank Angelo's untimely death opened a new beginning in the history of M A C. 1998, Estee Lauder bought the remaining shares of M A C, and John Dempsey was appointed as the new president of M A C. Under his leadership, the relationship between fashion, beauty and culture was strengthened, which made M A C tend to be a diversified fashion brand. Mr. Demsey also took the lead in leading M.A.C. to participate in international authoritative film festivals, and sponsored the concert tour of pop stars who supported M.A.C. AIDS Fund, such as the solo concert of Mary J. Blige, the spokesperson of "VIVA GLAM". In addition, through the beneficial cooperation with many celebrities such as Sandra Bernhard, linda evangelista, boy George, missy elliott and liza minnelli, he devoted himself to supporting public welfare activities such as M A C VIVA GLAM and Beauty Icon.
With the continuous development of business, M A C constantly meets the needs of customers. Recently, a series of perfumes and skin care products have been developed, all of which come from the most fundamental representatives of M A C and the individual needs of color artists. As important as developing global business, M A C has been paying attention to and trying to raise public welfare funds. In addition to implementing the M.A.C. AIDS Prevention Fund, M.A.C. is also committed to environmental protection campaigns, product packaging and recycling, and campaigns against animal cruelty experiments.
As a subsidiary of Estee Lauder Group, M A C is an internationally authoritative manufacturer and seller of high-quality skin care products, cosmetics, perfumes and hairdressing products. Headquartered in new york, USA, it has the largest branch in Toronto.