Wechat-a mobile internet social tool covering hundreds of millions of users across the country. You use it to chat and others use it to make money. The use value of different hands is completely different. Do you want to be a consumer or a consumer? You don't have to use WeChat, but your mark is on WeChat! You don't have to pay attention to WeChat, but WeChat affects your work and life all the time! You don't have to do WeChat marketing, but your competitors have already done it! This passage is the slogan of many WeChat marketers. This passage may be familiar to you. As long as you look at the WeChat circle of friends, there will be various marketing information displayed in front of you. Whether you like it or not, WeChat marketing has indeed become a reality, and it has developed quite rapidly! The era of mobile Internet has arrived! WeChat marketing includes: WeChat official account marketing, personal WeChat circle of friends marketing, etc. For an enterprise, the ideal state is the combination of WeChat official account and personal WeChat circle of friends marketing, focusing on WeChat official account marketing; For individual entrepreneurs, personal WeChat circle of friends is the main marketing, supplemented by public WeChat. So what role can WeChat marketing play for enterprises and individuals? 1, which has attracted the attention of a large number of users; 2. Push practical information and advertisements; 3. Lock accurate target users; 4. Complete product sales online; 5. Maintain old customers; 6. Shaping the good brand and reputation of the enterprise; 7. Effective crisis public relations. Personally, I think there are two main purposes of circle of friends marketing: communication and making money! Wechat friends circle is a communication and marketing channel! All WeChat marketing that does not aim at making money through communication is a waste of time! Spread out in front, make money behind, don't be eager for quick success! The first batch of friends circle brand advertisements (BMW, VIVO, Coca-Cola, UK and finidi, etc. Wechat is a way of communication, but personally, it is suitable for large enterprises and brands, and it is costly for small and medium-sized enterprises and entrepreneurial teams! Tencent's friends circle pushes advertisements at a relatively high price, which seems to be a minimum recharge of 50,000, which is still a big expense for ordinary small businesses. At present, it is feasible for SMEs and entrepreneurial teams to establish marketing channels through friends circle development agents! Friends circle marketing, first of all, to be a non-offensive person, first gain the recognition and trust of friends circle fans, and then slowly introduce marketing. So how to do it? To do a good job in circle of friends marketing, we must make ourselves an expert in a certain field of the products we handle, establish an expert image and create expert marketing. For example, if you are engaged in beauty and skin care products, you should make your circle of friends an image of skin care experts; If you are engaged in agricultural products, let your circle of friends become experts in healthy eating. How to create an expert image in a circle of friends? To create an expert image, we should start with the authenticity setting of the circle of friends: 1. It is best to use the real avatar for WeChat, and the avatar with affinity is the best! If you don't even want to show the real avatar to others, it's easy to have a sense of distance; 2. It is best to use the real name of WeChat. Nowadays, many people are reluctant to tell their real names when doing WeChat business. How do they gain the trust of customers? 3, the simpler the micro-signal, the better, the best six digits, the first letter of my name plus a number or mobile phone number can be. 4, WeChat area bar, it is best to set the real location, many friends who do WeChat business set the address to a foreign place, which is fake at first glance; 5. The best format of WeChat personalized signature column is: your identity product or business introduction. For example, the signature of a customer who sells red wine can be: red wine expert XXX, who specializes in wholesale and group purchase of imported red wine from a certain country, and is fined a holiday. 6, WeChat friends circle album cover, don't put product introduction and advertising language, try to put photos that can reflect your expert identity. Doing the above six aspects well and interacting in the circle of friends can give fans a sense of reality, make it easier to get closer and gain trust. In addition to the above, it is not enough. The teacher of E-Guest Club will share more contents with you: the basic requirement is 1, and the number of friends must have a certain number of WeChat friends on WeChat. If there are only dozens, it is impossible to do WeChat marketing. There must be at least 500 fans in the early stage, and they must be high-quality accurate circle of friends to produce certain effects. Of course, you can also increase your WeChat friends through some later efforts. 2, friends impression you may say, don't just sell things, what does it have to do with your personal personality? If so, you are wrong. If you are a street vendor, or you may not need it on Taobao, it may be relevant to sell things on WeChat now. In other words, it is also important to handle your relationship with friends, customers, classmates, etc. Whether your reputation among friends is good or not, how do people evaluate you? Most business starts with friends around you. If your friends don't approve of you and support you, how can you convince others? 3. Social resources Social resources require certain experience, which is quite difficult for college students who have just graduated. For those friends who have worked for several years, you have never met, and you have made some friends other than colleagues, such as customers and partners. They have certain social network resources, which will play a very important role in your WeChat marketing, because they are the mainstream of society, rich and well connected, and can get their support. 4, copywriting skills WeChat marketing depends on your words to impress people, if you can't describe it in words, just send pictures, you can't impress others at all. A good product needs a talking word to support it, so that it can have vitality. For example, a friend who sells clothes, do you think it will be effective to directly put pictures of clothes and colors, styles and sizes of clothes? You often do this, your friends are annoying, and your good friends are fine, such as ordinary friends or friends you don't know, and they will definitely blacklist you. Therefore, to do WeChat marketing, you must have a certain writing skills, and you don't need how good the copy is. At least you have to describe the product clearly. 5. Marketing ability Marketing ability cannot be ignored. Xiaomi is successful because of his strong marketing ability. This is very important on the Internet. We all say that doing WeChat marketing is of course inseparable from the word marketing. Pre-preparation 1, a good name, a good name, easy to spread, can increase your popularity several times. For example, A Zheng, who sells apples, whose name is Brother Apple, knows at a glance that he sells apples; The name suggestion of WeChat is your industry or product plus your personal name. It is not recommended that the name is difficult to identify with any micro-store, English name, uncommon words, etc. In addition, the micro signal should not be too complicated. It is recommended to use numbers or simple English letters to facilitate everyone to add your WeChat. 2. It is very important for WeChat marketing to choose a good product. It is suggested that the product should have the following characteristics: ① high repeat purchase rate, such as mask; ② Good quality, especially products that are beneficial to health, people pay more and more attention to health problems; 3 public demand, everyone can have needs, such as delicious products, everyone is willing to try, if it is clothes, shoes, or dissatisfied with the style, or inappropriate; 4 Easy to spread: It is not convenient to write too many words and put too many pictures on WeChat, so it is best to make the product clear within 200 words, which is also convenient for everyone to remember. 3, familiar with the product before selling the product, you must be very familiar with the product, and can extract the selling point of the product. 4. The product carrier WeChat has a disadvantage that it is inconvenient to place orders and pay. What should I do? So you should make the following preparations: ① Open an Alipay account; 2 Apply for the official account of WeChat WeChat; ③ Ask professional companies to develop micro-stores; ④ Prepare multiple bank accounts. 5. Other issues 1 delivery issues: product packaging, finding express delivery, etc. ; ② After-sales problems: after-sales process, after-sales problems, etc. ③ Materials of products: words, pictures, etc. Marketing strategy 1. Share professional dry goods. When a friend buys your product, you should share it as soon as possible, so that people can see that so many people buy it and have a good shopping experience. Share after purchase and receipt. When sharing, be sure to put the screenshot of the order information and the conversation content on it, which is more real. This is an effective way to stimulate other friends to buy. If a friend bought it for you and you shared it, another friend is friends with you and the buyer, and he thinks he should support you after seeing it. 2, push technology depends on different friends, generally better friends, joking way to sell, this must master a degree, not too demanding, enough is enough. Since a personal brand can become friends with you and join your circle of friends, it must be to recognize you as a person or to be friends with you. Whether they know each other or not. So you want others to know who you are and that there is a living person behind WeChat. In sales, you must first sell yourself. So your WeChat not only publishes the promotional content of the product, but also shares your personal life, life feelings and other things to let people know who is behind this WeChat. What you share must be positive, positive and positive, and shape your personal brand. 4, emotional strategy Everyone knows what kind of person you are and has a good impression on you. If this suits you, you can make good use of people's goodwill to promote some products, slowly and step by step, and don't make a lot of product promotion in one day, which is easy to make people feel disgusted. 5. Interactive links in the circle of friends, you should let friends in the circle of friends know your existence. If your friends send some good content or information, you should comment. If you don't know what to comment on, at least ask for a zan. In fact, a friend who often sends a circle of friends just wants more people to pay attention to him. Always associate with people, and you will naturally have a good impression on you. This is a very important behavior. Often post some activities to interact with friends, such as zan gifts. 6. Learn to be grateful. No matter which friend bought it and how much it cost, you should thank others, in front of people all over the world. People support you, perhaps not because your products are good, but because of the people who recognize you, so you should know that we owe them a favor for this purchase. Remember, you will repay them one day. A person who knows how to be grateful can get the respect and continuous help of others. Enhance trust 1. Treat every new friend sincerely and communicate with them more. If someone adds you, one should learn from you, one should cooperate with you, and the third should like you. Either way, be kind to every friend and don't put on airs. When someone talks to you, no matter how busy you are, you should reply, whether it is a comment or a message, so that you won't stay, and people will feel his existence and respect for him. Secondly, after adding, friends who have no communication are not valuable friends. Anyone who is willing to communicate with you will have the opportunity to become your new good friend and cooperate with you, so it is recommended not to let go of a friend who chats with you. 2. Show the truest side to everyone. Don't pretend on WeChat, especially your personal WeChat. You should show your truest side to your friends as much as possible. When friends in your circle of friends know that a person behind him has gradually developed interest and trust in you, everything becomes simple. 3. Share dry goods regularly to make them feel concerned. Everyone has his own professional side, which is your specialty. Since you want to build your personal brand and your fan circle through WeChat, you must have a certain specialty or advantage in a certain aspect. For example, if you know e-commerce, you can dress up and write articles. You'd better share your opinions and dry goods with them regularly. Generally, people who care about you care about you because of one of your advantages. How to add 1, post your micro signal on Weibo, QQ space and QQ signature, and publicize your micro signal every once in a while. All the friends in Weibo are friends from the same industry. 2. Add more QQ groups and join different groups according to your product characteristics. 3. Add all QQ friends and mobile phone address book friends, generally known friends, classmates, colleagues and customers. 4. Write some sharing articles according to your own specialties and products and post them on some forums. If netizens think your writing style is good, they will naturally add you to WeChat and want to exchange and learn with you, such as making underwear products. You can post how to maintain your body on the women's forum. For example, E-customers will publish their own micro-marketing dry goods articles on major platforms, and then have recognized fans' attention. In short, I hope you can improve your exposure on the Internet. 5. Participate in training, forums, lectures, exchange meetings, etc. The friends who come here are all to know more people, so it is a place to increase friends. 6, push each other, find some friends with good relationships and many fans and ask him to help you promote you in his WeChat circle and help you promote it. This is also a very good way to add new friends. 7. You send the product to some friends who have a certain influence on WeChat and give him a free experience. He will help you share, promote the effect of your products and help you increase your friends. 8. If you see a friend recommending his friend WeChat on your WeChat, you can add it. If you see a micro signal related to you on the Internet, you can add it. You can add it anyway, because someone will have a chance to sell it. Don't miss any chance. 9. This method is also very common. The easiest thing is to use WeChat to search for people nearby. If it is a specialty, it is very effective to add your local friends in this way. 10, other more ways to promote powder: cooperation and mutual promotion, large-scale promotion of Weibo WeChat, other online promotion, large-scale promotion of trumpet belt, promotion of friends circle content, WeChat group, WIFI password marketing promotion, offline promotion, event promotion, voting promotion, H5 active communication promotion, entry into third-party platforms, promotion based on social applications, etc. . . Precautions 1. Brush screen: The brush screen mentioned here is to send only one form of WeChat, such as the WeChat that publishes products, and only introduces clothes pictures, sizes and colors. Send multiple wechat messages in ten minutes. It is suggested that there should be no more than two WeChat messages within one hour, and the content of WeChat should be in different forms. 2. Only advertisements: Except for promoting your products on WeChat, there is no other WeChat content, which is a no-no, especially personal WeChat. Life and work should be combined, and both individuals and products should be taken into account. 3, no interaction: never interact with friends on WeChat, never comment on other people's WeChat, and never communicate with any friends, completely in your own world, which is also a big taboo. 4, the content is empty: a lot of product WeChat will be released in one day, and if there is no time to carefully edit the daily information, it will become a simple release, and then it will be a repetitive work. For example, clothes are the introduction of pictures, sizes and colors, and nothing else. Very rigid, you can edit daily WeChat with your heart. Every day, different patterns and different forms are interesting for your friends, interesting and not boring. They even find it interesting and valuable to follow your WeChat, and they can learn a lot. Other points 1, time period analysis: This is also my observation and summary, which is generally divided into three time periods. ① 7: 00 am-9: 00 am: This is just right for getting up. The first thing to do is to read WeChat. ② 12-2: 00 noon: Many friends read WeChat during lunch break. ③ 20:00-22:00 at night, which is the highest peak and the most active time. At this time, almost many friends are using WeChat, and it is the peak of WeChat before going to bed. After mastering the above time period, you can send some advertisements and interact with you more during this time period. 2. Diversity of advertising forms: advertising content should not be too rigid and single, but diversified, participatory and entertaining. 3. Event marketing: zan sends gifts, presents, prizes, etc. Try to make your friends active, let them participate together and form an interaction. 4. Persistence: WeChat marketing generally has no effect at first. If you can't do it for a week, give up, persist and accumulate a little. Although people can do so much in a month, this is their great accumulation and precipitation before.