After an activity, this kind of experience can enrich our lives, and there must be a lot to sum up. But what are the requirements for activity summary? The following is a summary model essay (selected 5 articles) of field promotion activities carefully arranged by me for your reference, hoping to help friends in need.
Summary of Outfield Promotion Activities 1 Our theme is the slogan of fashion and leisure. For fashionable women and young people, we should also choose a platform with high visibility in the media. Meet the needs of shopping malls and target groups.
1, lack of planning:
Promotion activities are organized and implemented under time pressure. Although they all have a certain market base, the overall development direction and annual plan of a single activity or enterprise are quite different. A single activity can't help the accumulation of corporate brands, but it will affect the pace of brand accumulation. For example, this activity refers to the sales records of best-selling brands in the formulation of prizes. However, several best-selling brands did not participate in this activity, which not only affected the activity, but also affected the cohesion of the mall.
2. The coordination between profit-making departments and non-profit departments is poor;
The promotion activities of each floor pavilion can not be regularly fed back to the planning department that publicizes this information. The promotion information of the special store has become a domestic sales document, which can not increase the brand customers, and the purpose of small profits but quick turnover has become wishful thinking. The planning department has lost the support of this information. When making an activity plan, we can't combine shopping mall activities with special pavilion activities, which will not only be independent, but also isolate the activities. When the sales department negotiates the proportion of activities with agents or manufacturers, it loses its position.
3. Poor implementation of activities:
Regardless of the size of an activity, "strategy accounts for three strokes and seven styles", which shows the importance of activity implementation. Even if no one implements the optimal strategy, he will still wait for zero.
Summary of outfield promotion activities II. Comprehensive analysis of chain stores or supermarket headquarters feedback from the branches of the business information and the residence that has a * * * impact on sales. After careful consideration and careful planning, a unified promotion plan is issued to all branches, and the following points must be mastered in formulating the promotion plan:
First of all, the purpose of promotional activities must be clear:
1. Establish corporate image and participate in market competition. Chain stores or supermarkets should give full play to the advantages of multi-branch scale operation and formulate unified promotion measures. In this way, some branches with poor business performance can get the support of the advertising industry and win consumers. Through large-scale promotional activities and corporate image publicity, chain enterprises can improve their visibility, expand their influence in the minds of consumers and gain consumers' sense of identity with the enterprise.
2. Stimulate consumption and increase sales. In the normal sales stage of an enterprise, take one or more promotional measures to add fuel to the fire and increase sales.
3. Optimize the commodity structure and sell unsalable goods, so as to adjust the inventory structure and speed up the capital turnover.
4. Introduce new products to customers. Joint manufacturers can directly recommend new products to consumers in promotional activities. Strong commodities promote new consumption concepts, new fashions, new lifestyles and corresponding new products, which shortens the process of people accepting a certain life concept, not only promotes new products but also makes businesses profitable.
Second, determine the scale of promotion.
Calculate the promotion expenses and carry out various promotion activities. The cost is in direct proportion to the promotion scale. Most of these necessary expenses are used to stimulate sales. For example, discounts, gifts, price cuts, etc. Since these expenses should be compensated from sales, the actual affordability of the enterprise must be considered when formulating the promotion plan.
Third, determine the scope of beneficiaries of promotional activities.
Promotional activities can be aimed at any customer who enters the store to shop, or at some selected people who participate in shopping. For example, profit-making sales, the overall price reduction of shopping malls is aimed at all customers who come to the store to shop; If a large amount of purchase is adopted, the customer must reach a specified amount to enjoy the profit; If some special activities are organized, only those who participate in them can benefit. In short, no matter which way is adopted, the promotion plan should be clearly and specifically stipulated, and at the same time, there should be eye-catching tips in the advertisement to let customers understand the contents of the promotion activities.
Fourth, the preparatory work is set in time. Every promotion, regardless of its scale and duration, should be fully prepared in advance.
1. Scheme planning and formulation.
2. Modification of commodity price labels.
3. Writing, printing and distributing Chinese character propaganda materials;
4. Design, production and delivery of advertisements;
5. Deployment and work arrangement of personnel in the business premises.
6. The realization of commodity inventory quantity and the forecast of sales.
V. Setting of promotion time. The time of promotional activities should be adapted to local conditions according to the characteristics of promotional goods.
1. Promotional activities are generally arranged on holidays, and the start and end times are basically synchronized with holidays, or start a few days in advance and end a few days later.
Generally speaking, it is appropriate to choose 7 days for the promotion of one or several commodities.
3. The promotional activities with prominent themes adopted by large department stores usually take a long time, usually about one month.
Summary of intransitive verbs' promotion activities.
Summary of Outfield Promotion Activity 3 This promotion activity lasted from 65438+ 10 +0 65438 to February 29th, 20xx, and * * * lasted for 58 days. It is understood that Shang Chao has a certain growth compared with the same period last year. Sales are mainly driven by key stores such as xx and xx, and the effect of the activity plan is average.
According to the market, the whole Shangchao wine market has shrunk during the Spring Festival this year, but it is mainly reflected in the gift boxes. Through the adjustment and improvement of product structure last year, the maintenance of store customer relationship, the construction of promotion team and the cooperation with dealer's activity plan, our shopping mall has achieved certain results. The forms of this promotion activity are mainly divided into four categories:
1. On-site sale:
Mainly reflect the xx system * * * 12, the cumulative number of special items 18 times. This form of activity caters to the psychological needs of ordinary customers, and the market response is good, which effectively drives sales to a certain extent. But at the same time, there are some negative effects, which reduce the brand loyalty of consumers; Increase consumers' sensitivity to price; Affect consumers' recognition of commodity quality.
Second, the pile head, end frame
Stack head and end shelf are not only reflected in sales, but also in his publicity and display to attract customers, thus guiding customers to this kind of goods or supporting products. During the whole Spring Festival, the stacking heads and end racks of our shopping malls in supermarkets were not put in place one by one according to the original plan, but several key stores have been replenished one after another, which has also played a certain role in promoting publicity and sales.
Third, the last question.
The promotion advertisement of a single product has both special price and publicity. My mall products have mainly done two projects, xx and xx. This form of activity has effectively increased sales and increased the credibility of customers. According to the actual situation of the store, xx site customers have a certain amount of customization.
Fourth, cashback.
Cash back activities also belong to an indirect profit promotion method. Although the surface value is small, it is the most affordable promotion for consumers. During the whole activity, the products in our shopping mall were mainly aimed at single products, and the procedures for returning single products were troublesome, and only for shops with promoters, with a small audience. The overall quota promotion cashback is relatively weak.
In short, we should flexibly grasp the advantages and disadvantages of various forms of activities, proceed from the actual needs of customers, foster strengths and avoid weaknesses, formulate the best scheme, and realize the pattern of synchronous development of sales volume and brand.
Summary of Outfield Promotion Activities One month before the Spring Festival in 20xx, with the vigorous promotion of the factory and the joint efforts of two groups of manufacturers, distributors and all my colleagues in our store, our product sales increased by a step compared with the same period of last year, and once again achieved a good start in the New Year. Reflected in the following aspects:
First, the sales volume of the whole series of products has increased, especially the sales volume of xx has declined from the beginning of xx to the reversal this month, surpassing the sales peak of xx and even catching up with the most brilliant sales volume in the same period of xx.
Second, the creation and promotion of product market atmosphere. At the beginning of 20xx, the blue of the sea was in a downturn, and competing stores quickly occupied the market. At that time, we were still worried about the future of xx. After a year's efforts, Haizhilan finally reversed this disadvantage and re-dominated the market.
Third, under the correct control of shopping malls, the flow of products tends to be benign and the funds are withdrawn in time. All dealers actively cooperate with this activity. However, in this process, there are also several issues worthy of our consideration.
1. For the complex and changeable market, we don't have a reasonable data to predict the more accurate total sales, which leads to the continuous increase of sales during the event. We added sales plan figures to the factory again. We will establish sales files in the future, monthly, annual, promotion period and natural sales. In this case, analyze and compare the whole data. You can also have a dynamic understanding of the market and provide a basis for forecasting the sales data of the next activity.
Second, because the sales volume of this activity in the mall is composed of two groups of merchants, group buyers, township channels and distribution channels. There was no relatively perfect sales segmentation before the event went on the market, which led to three items in the final actual sales data being higher than those reported by the factory. Before future activities, we should have a specific data segmentation scheme.
Third, implementation is not in place. The problem of poor execution is reflected in the dream series activities. At the beginning of the activity, we asked all dealers: anyone who has a dream series of consumption must register with the maintenance manager at the first time before participating in the activity. However, due to various reasons, the implementation was not in place, and the last one was out of control. This also reflects the lack of execution of our business personnel. This has brought great difficulties to our supervision. This point should be emphasized in future activities. If it can't be put in place, we'd rather give up.
Fourth, the price of the product. Before the product is promoted, we are worried about the price of xx. However, under the correct control of the mall, the price of xx did not appear obvious abnormality. And the price of xx has been falling all the way. Before the price adjustment of xx in June last year, the market transaction price was about 255 yuan/bottle in 65438+ 10, but in this activity, the lowest transaction price in the market was only 225 yuan -228 yuan/bottle. Even after the event, the price is still around 240 yuan per bottle, returning to the price before the price adjustment. In order to engage in such activities in the future, we should learn from the control methods of Hailan, don't leave too much inventory for the market, and control the delivery volume in a planned way. Don't sell for the sake of selling.
5. The data verification work was not connected in time, and the rolling sales reported every ten days were not followed up by the factory in time. There will be such an all-round big event in the future, and someone will be responsible for the statistics and uploading of this data. It is expected that the sales volume of xx will decrease one month after the holiday. It is suggested to do a follow-up activity for xx when the market inventory is not much, so as to keep the market atmosphere warm.
Summary of Outfield Promotion Activities 5 I. Analyze this promotion activity.
Changdachang Supermarket is a large supermarket chain in Zhanjiang, and Leizhou Changdachang Supermarket is one of its subordinate supermarkets with more than 200 employees. During the May Day Golden Week this year, the supermarket held a large-scale promotion activity, and one-third of its employees were involved in this May Day activity. According to the person in charge, the supermarket wants to take this activity to improve the reputation of consumers, and also wants to grasp the super sales of this Golden Week. In the competition with the top 100 supermarkets, this promotion is mainly divided into three categories:
Second, on-site sale
There are five categories of goods sold on the spot, including cosmetics, daily necessities, electrical appliances, beverages, furniture and cosmetics. The manufacturer directly sends salesmen and supermarket employees to be responsible. Daily necessities are clearly marked, and home appliances such as televisions and air conditioners are given away as accessories. All kinds of drinks are lower than usual, and all furniture is 20% off
Third, swimming promotional gifts
Supermarkets use sponsors' cars and supermarket names to distribute advertisements (cosmetics and daily necessities) and leaflets.
Fourth, on-site lottery activities
The lottery method and prizes are flexible, the winning rate is 100%, and various products are promoted by deformation.
Through a day's observation and understanding, I feel that the whole activity is quite successful, but from my personal point of view, there are still some shortcomings. I will talk about my views from the following points.
1, advertisement
If the wording and starting point of the advertisement are not very good, it should be changed to the consumer's point of view. The music at the bottom of the advertisement should suit the hearts of most consumers, and different music will be played after different streets.
2. Employee's intention
"May Day" Golden Week will increase the number of guests, and the working hours will be lengthened, which will lead to the passivity of some employees. According to the employee, only the processing fee is paid according to the usual salary, and there is also a meal. Therefore, the intention of employees directly affects the promotion effect.
3. Enhance competitiveness
(1) Establish an innovation system, strengthen self-quality construction, and ensure that the hardware is qualified and the software is in place.
(2) Improve the management system. A good management system is the guarantee for the smooth implementation of supermarket strategies and schemes and the continuous success of enterprises. Strive to achieve detailed division of labor in supermarkets, clear rights and responsibilities, and effective supervision.
(3) Improve the training system. Modern enterprises are people-oriented, and excellent employees are the key to their survival and development. Supermarkets should improve the system of employee education, training and welfare treatment, establish the system of employee pre-employment training, communicate effectively with employees, and ensure timely education and clear rewards and punishments.
(4) Make full use of the marketing concept. Unload the ideological burden of employees, do a good job in receiving and handling customer complaints, and explore and consolidate the market with heart.
(5) Do a good job of logging and monthly recording. Managers must report their work and the occurrence and handling of emergencies in writing every day. Supermarkets should also hold regular staff meetings to sum up experience, motivate employees and set development goals.
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