From 7cm to 70cm, the price of "Molly" also rose from 59 yuan to 9999 yuan, and some people even marked the recycling price of 380,000 yuan in the second-hand market. In recent months, POP MART has continuously launched the "Big Doll" product line, among which the MEGA collection series was first launched in June this year. Based on "Molly", there are two sizes, 400% and 1000%, which are 28 cm and 70 cm respectively. The customer group is high-end trendy users, and the slogan is "Young People's First Episode". At present, it has been online for over 6544. In September, POP MART launched the "OOTD" series again, taking "SKULLPANDA" as the prototype with the size of 19cm. So far, two sets of products have been launched. The price of the above-mentioned big dolls ranges from 899 yuan to 4999 yuan. According to the product introduction, "Big Doll" series products are mainly divided into three sales modes, including regular limited sales, limited lottery sales and limited time unlimited sales. It is the "limited time" sales method that triggered the "baby circle" frenzy. In August this year, MEGA collection series "Space Jasmine Watermelon" and "Space Jasmine Butterflies" appeared in "8 18 Tmall Super Brand Day", and nearly 1 10,000 people participated in the product lucky draw. In which 1000% size price is 3999 yuan, and 13 12 pieces are pre-sold; 400% size price 1099 yuan, pre-sold 15000 pieces, 1 second sold out. And the sales of the two products reached 9 million yuan in one minute. POP MART also pointed out in the semi-annual report of 20021that "MEGA collection series Space Molly× Spongebob released in June quickly exploded the market, of which 1000% was sold in a limited edition of 3,000 pieces, and was purchased in the form of a lottery, attracting more than1000 million people to participate." At present, the 1000% product line of MEGA Collection series in the official POP MART mall and authorized e-commerce platform is out of stock, so it is impossible to determine the replenishment time. However, in unofficial channels and second-hand trading markets, the supply of "big dolls" is very abundant, and the price is also rising. On idle fish, MEGA collection series 1000% "Space Jasmine Moon Rock" (hereinafter referred to as "Jasmine Moon Rock") has been marked by users with the highest purchase price of 380,000 yuan. The reporter asked the user about the price, and the other party said, "The price has been reduced now. If (the box) has not been opened, the transaction price is 340,000 yuan. "

"Appreciation. The winning percentage of Molida tile is only 0. 13%, which is less, more expensive and more difficult to grab. The price of the second-hand market has also risen. "