: wechat public platform
WeChat public platform, referred to as WeChat official account. It was named as "official platform", "media platform" and WeChat official account, and finally it was positioned as "public platform", which undoubtedly made us see a WeChat's greater expectation for the follow-up.
Using WeChat official account platform to carry out self-media activities is simply one-to-many self-media activities. For example, businesses develop and display their own micro-official website, micro-membership, micro-push, micro-payment, micro-activity, micro-registration, micro-sharing, micro-business cards and so on. By applying for the public WeChat service number, this has formed a mainstream online and offline WeChat interactive marketing method.
The official WeChat account is mainly for celebrities, governments, media, enterprises and other institutions to carry out cooperation and promotion business. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image. The slogan of WeChat official account is "No matter how small an individual is, he also has his own brand", which is enough to see its role.
Wechat official account Baidu Encyclopedia