Combined with enterprise economic work
From Deng Xiaoping Theory to Theory of Three Represents, from Scientific Outlook on Development to building a harmonious socialist society, a series of major strategic ideas put forward by the CPC Central Committee are all around the theme of building Socialism with Chinese characteristics. Enterprises are economic organizations, and creating wealth is the essential feature of enterprises. Strengthening the country and enriching the people needs economic support. Large state-owned enterprises are a solid foundation for social and economic development. As the propaganda department of state-owned enterprises, it is necessary to integrate propaganda work with enterprise economic work in order to have a position and make a difference.
In June 2006, after Chongqing Port Logistics Group was formally established, the cadres and workers of the former four state-owned enterprises, namely Chongqing Port Group, Material Group, Wanzhou Port and Fuling Port, came together. Due to different regions and formats, the quality of employees is uneven, their thoughts fluctuate greatly, they have many doubts and complex mentality. Many people don't understand the purpose, significance and future development of the integration of the four major enterprises, and even have resistance. Some cadres have poor psychological endurance when it comes to personal interests. In view of these situations, the three major media in our company, Chongqing Port Logistics News, corporate TV news and corporate website, launched targeted publicity at the same time to help employees solve their doubts. Through the situation education activities, employees have clearly understood the situation, unified their thinking, and made clear the historical mission and responsibility of * * *.
About two-thirds of the news in newspapers, televisions and websites of enterprises are news related to the economy. In economic propaganda, we should pay attention to three aspects: first, emancipate our minds, renew our concepts, seize opportunities and seek development; The second is around the development goals, annual production and operation tasks, enterprise management, safety and quality of the new group. To publicize the new initiatives, experiences and achievements of pragmatic innovation and pragmatic work of all units and employees of the Group. Repeatedly and emphatically publicize the annual policies, objectives and tasks; The third is to increase the publicity of modern logistics, marketing and management, informatization and other economic knowledge. Through all-round, multi-genre and series of economic publicity reports, the theme song of enterprise reform and development was played.
Combined with improving the core competitiveness of enterprises
The market economy is ruthless, and the survival of the fittest is an unchangeable law. Innovate ideas and concepts, pay close attention to and actively seek the highlights of enterprises in the process of reform, reorganization, construction, operation, production, management and corporate culture construction, seize the opportunity, take precautions, follow up in time, cooperate organically, vigorously publicize the superior service brand of enterprises, and enhance the core competitiveness of enterprises.
In May last year, 1-15, the shipping branch under the group was responsible for hauling the double-track bridge of Shibanpo Yangtze River Bridge in our city 1400 ton steel box girder. This is the first case in the history of inland river shipping in China, which not only attracted the attention of the people of the whole city, but also attracted the attention of the people of the whole country. Seize this rare publicity opportunity, the Propaganda Department carefully planned a publicity campaign to build a corporate brand. In advance, the technical data of the special towing of steel box girder and the news background of the double-track bridge of Shibanpo Bridge were understood in detail, and the specific publicity plan was studied and formulated, which prepared more detailed news background materials for the news media. The propaganda department sent two teams to the scene to interview. One group accompanied reporters from Wuhan along the ship lock, Three Gorges, Wanxian, Zhongxian, Fengdu, Changshou and other places. The other group invited reporters from People's Daily and Chongqing Daily to Fuling overnight to interview Tang, the captain and commander-in-chief of the special tugboat, to understand the hardships in towing and conduct in-depth publicity reports. The Propaganda Department also specially produced large-scale slogans such as "Chongqing Port Logistics Group Contributes to the World's First Span", "Chongqing Port Logistics Group Carefully Builds a Characteristic Towing Brand", "The long and overweight steel box girder of Shibanpo Bridge is carried by Chongqing Port Shipping Company" and "Chongqing Port Logistics Group is willing to contribute to the early completion of Shibanpo Bridge", which were hung on tugboats of Chongqing Port1003,802,800-65438. It not only improved the social popularity of Chongqing Port Logistics Group and shipping company, but also shaped the brand of the enterprise. More than 30 media outlets, including People's Daily, Xinhua News Agency, CCTV, Chongqing Daily, Chongqing TV Station and Sina.com, have successively made 1 12 follow-up publicity reports. CCTV and Chongqing TV broadcast for more than 50 minutes, with a long duration, wide scope and great influence, which made the brand Tetuo famous all over the country and the Yangtze River.
Container transportation is the core brand of Chongqing Port Logistics Group, and we have always regarded it as the focus of publicity, and we have to publicize it many times in the news media every year. This year, more than 50 articles were published in national and local news media, such as the opening of Cuntan International Container Terminal, the first breakthrough of 200,000 TEUs in Jiulongpo Container Terminal, the integration of the three ports to build a container hub port, the acceleration of container clearance in Chongqing Port from 1 working day to 10 minute, 92% of containers in Chongqing being transported by port logistics group, and the strong growth of container transportation in Chongqing Port. In addition, competitive service brands such as large-scale transportation, ro-ro ship, metal material logistics, ship trading, warehousing, logistics and distribution have also been highlighted.
Combined with shaping corporate image
News propaganda is an important part of the party's propaganda work. Doing a good job of internal publicity can enhance the centripetal force and cohesion of enterprises, and doing a good job of external publicity can improve the social visibility and social image of enterprises. A good corporate image is one of the magic weapons for enterprises to win and occupy the market and improve economic benefits. We regard shaping corporate image as the most important duty of corporate propaganda department and strengthen the planning of news propaganda. From the perspective of social news media, we comprehensively analyze, think and grasp the news points and highlights that will appear in enterprise reform, production, operation, management and cultural construction, plan ahead and prepare carefully, and provide news background materials from different angles according to the respective characteristics and advantages of newspapers, TV stations, networks, professional newspapers and industry newspapers. For example, the grand opening of the 65,438-inch Tantan International Container Terminal on June 7 last year was a landmark project for Chongqing to open the southwest sea port and build a shipping center in the upper reaches of the Yangtze River, and it was also one of the image projects that city leaders paid close attention to. In order to create the social image of Chongqing Port Logistics Group, we have carefully planned the grand opening ceremony, prepared various news background materials, and invited news media such as People's Daily, Xinhua News Agency, Chongqing Daily, Chongqing Evening News, chongqing morning post, Chongqing Business Daily, Chongqing Times, China Traffic News and China Waterway News to interview on the spot. On the same day, People's Daily advertised with the eye-catching headline "The largest container terminal in the upper reaches of the Yangtze River opens in Chongqing today". The People's Daily read it again the next day. Xinhuanet reported on the topic "Cuntan Port: Chongqing takes an important step to build a shipping center in the upper reaches of the Yangtze River", and Sina.com and other 12 websites reported it. In addition to the news, Chongqing Daily also published a newsletter entitled "Chongqing builds a shipping center in the upper reaches of the Yangtze River". Other newspapers and periodicals reported from the perspectives of "Cuntan Port set two national records", "40% of waterway containers went to sea from Cuntan Port", "Cuntan International Container Terminal was opened" and "Chongqing Cuntan Port is the first masterpiece to build a shipping center in the upper reaches of the Yangtze River". The publicity was so powerful and effective that many citizens made a special trip to Cuntan New Port. After the news of port opening was widely publicized, more than 65,438+000 organizations and enterprises from home and abroad and this city visited Cuntan Port. Another example is that in April last year, our group signed a strategic cooperation agreement between banks and enterprises with Chongqing Branch of China Construction Bank, and obtained an intentional credit of RMB 3 billion. We also made timely publicity reports with the help of Chongqing Daily, Chongqing TV and other news media, achieving the goal of highlighting the scale strength and social credibility of Chongqing Port Logistics Group. Chongqing's strategic measures to enlarge and strengthen state-owned enterprise groups and integrate logistics resources have aroused strong repercussions throughout the country. Last year, in 65438+February and 65438+April, CCTV news broadcast the headline news, reporting that the container in Shanghai Port exceeded 20 million TEUs, of which the picture and interview of Jiulongpo Container Terminal in Chongqing Port lasted nearly one minute. According to statistics, there were more than 300 news reports promoting Chongqing Port Logistics Group last year, which played a great role in enhancing the social image of enterprises. Liang Congyou, Chairman of Chongqing Port Logistics Group, stood out from nearly 1000 candidates in the "Top 10 Logistics People in China in 2006". This means that Chongqing's measures to integrate logistics resources and accelerate the development of modern logistics industry have been recognized by the national logistics industry, and it is also a symbol of the social visibility of Chongqing Port Logistics Group.
We believe that enterprise news propaganda must be carried out closely around enterprise economic work, publicize the brand and image of the enterprise, and make it widely known to the society and customers, so as to enhance the competitiveness of enterprises in the market economy and improve their economic benefits. Only by serving the economy and making a difference can the propaganda work of enterprises have status and vitality.