1. Change packaging: It is not a long-term solution to continue to use Wang Laoji's red can packaging, let alone a way of rebirth. We should quickly upgrade the existing design, focus on "packaging quality and taste", and even create "public welfare packaging", with "public welfare quotations" printed on cans.

Second, repositioning: Jiaduobao herbal tea, the preferred brand of China herbal tea.

Third, Jiaduobao herbal tea slogan: not afraid of getting angry, drink Jiaduobao.

Fourth, Jiaduobao launched the herbal tea brand: "Not afraid of getting angry" brand herbal tea.

Verb (abbreviation of verb) Jiaduobao herbal tea marketing strategy: change its name and dress up for progress, and the international brand Jiaduobao will continue to strengthen and display its quality, taste, morality and conduct, highlighting its international temperament and character.

6. Industry Marketing: As the standard-bearer of China Herbal Tea, we should do something to promote the development of the industry and highlight the herbal tea culture, such as setting up China Herbal Tea Research Institute, holding China Herbal Tea Culture Festival and setting up the Herbal Tea Master Award.

Seven. Public welfare marketing: "Drinking Jiaduobao herbal tea is to add more treasures to children" public welfare activities started. Every time consumers buy a jar of Jiaduobao herbal tea, Jiaduobao donates five cents to Jiaduobao Poverty Alleviation Fund, which is specially used to buy stationery and clothes for children in poor mountainous areas.

Eight, Jiaduobao brand development strategy: give people Jiaduobao.

9. Positioning of Jiaduobao Group: a world-class healthy food and beverage enterprise group.

Ten, Jiaduobao brand slogan: Jiaduobao, add more treasures to the body.