In order to ensure the orderly progress of work or things, it is often necessary to make detailed plan preparation in advance, which generally includes guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and so on. So what is an excellent plan? The following is the planning scheme of Shang Chao activities that I have compiled for you. Welcome to read the collection.
Shang Chao event planning scheme 1 event time:
29 September (Monday)-65438+15 October (Sunday)
Activity theme:
Colorful national day surprises, how happy shopping is.
Scope of activities:
Xx Mall, xx Shopping Plaza, xx Bayi Store, xx Beiyuan Store, xx Huaxin Store and xx Jinniu Store.
Activity content:
(1) "Affordable first, having fun before spending" (except supermarkets and special brands)
Activity time:
20xx September 29th -20xx 65438+1October 5th.
Activity content:
First draw the discount and then spend, and send you big benefits in advance. You are lucky to have the National Day holiday, and you can use it at the same time as the full reduction activities. There are many discounts and many surprises.
During the activity period, you can withdraw the discount card free of charge every day10: 00-1:00, 14: 00- 15: 00 before spending. The highest value 30 yuan, each person is limited to one card. Every day, a lottery box or an activity area lottery is placed at the service desk of the shopkeeper for customers to draw discount cards for free.
Activity details:
(The discount cards are put into the lottery box in proportion, and each store prepares its own lottery box.)
1, the lottery can be set as a discount card, and the amount of 10 is 20%, 50%, 20% and 10% in 5 yuan, 20 yuan and 30 yuan respectively.
2. The lucky draw will be held from September 29th, 20xx to June 5th, 20xx (every day 10- 1 1, 14: 00- 15: 00).
3. The discount card can only be used on the same day, and it will be invalid when it expires.
4. Instructions for use of discount card:
You can use one card (that is, the same as the benchmark amount of the full reduction activity) when shopping in 300 yuan on the same day, and the brands participating in the full reduction activity can use it cumulatively. When negotiating with brands, the brands participating in the two activities will negotiate according to the full 300 minus 1 10 (cumulative of the two activities), and the brands not participating in the full minus activities will mobilize to participate in the discount card activities as much as possible, and negotiate and undertake uniformly according to the full 300 minus 30.
5. The discount card has not changed.
That is, the commodity 350 yuan, customers can use the discount card from 30 yuan first, and they can use the cash from 240 yuan and the discount card from 30 yuan, which is basically equivalent to a 6.9% discount. If the shopping benchmark is greater than 300 yuan, the discount will not actually reach this discount.
6. The discount card is not accumulated and can only be used as a single sheet.
7. Scope of use: only some kinds of clothes, bags and bedding.
Printing cost of discount cards: 2 10000 sheets ×0.06 yuan = 12600 yuan.
(two) some clothing, bedding and luggage in 300 yuan minus 80 yuan (except supermarkets and special brands).
During the activity, if a single store buys some clothes, bedding and luggage products on the same day, xxx will be reduced by 80 when it reaches 300 yuan, and if it buys more, it will be reduced by more.
During the activity, the discount function of the membership card will be suspended.
In principle, range of brands should participate extensively, and the number of participating brands should not be less than 80%. The same brand of six stores in Jinan should ensure equal strength.
(3) Go shopping in xx and enjoy unexpected surprises-"Lucky return is waiting for you" (except supermarkets)
Time: 20xx65438+1October 1-3.
Customers who shop all over 500 yuan in a single store on the same day can participate in the lucky draw with shopping xxx, and have the opportunity to get full and half refund of tickets.
Operating rules:
Each store has a lottery box containing 20 ping-pong balls (including 1 full court, 2 half-court games, and 18 commemorative prize, which can be selected from supermarkets, and the value does not exceed that of 5 yuan), and the staff need to stamp the "L" seal on the customer xxx who participates in the activity to draw the lottery immediately.
(4) The supermarket gives surprises and the fun keeps changing.
(xx Beiyuan Store, xx Huaxin Store, xx Jinniu Store)
One plus one plus three is free:
On the same day, when the supermarket is full of shopping in 58 yuan, you will get 3 pieces if you add 1 yuan. It is suggested that the market price is transparent and sensitive, such as daily condiments, soy sauce, vinegar, salt and other low-value commodities. The purchase of extra goods is decided by the store itself.
(5) Golden Week Tourism Commodities Exhibition
Activity time: September 30th, 20xx ―― 65438+100 on October 6th.
Activity content: During the activity, each store will display outdoor snacks, skin care products and other special products in a centralized way, highlighting the advantages of national day tourism special products and promoting sales. Stores determine their own goods and locations, and carry out on-site layout and publicity inside and outside the venue.
(6) Kyushu celebrates the National Day.
Activity time: 65438+1 October,1to 65438+1October 3rd.
The national flag is hung at the main entrance of each store and in the store, which enlivens the atmosphere of the National Day holiday.
20xx, the second activity planning scheme for Shang Chao, will be adopted soon. Are you ready for new goals in the new year? Looking back on 20xx, our xxxx branch has been established for x years. During this period, we successfully opened five branches, and established loyal customers and developed new customers through special promotions, sweepstakes, gifts and other promotional activities and public welfare activities, which improved the company's sales performance and established. By then! In the new year, we will give back to our customers with large-scale promotional activities, and let our customers and friends enter the people with new feelings, new benefits and new gains!
Activity theme:
1) Spring Festival celebration gifts for the Spring Festival.
2) Lantern Festival Love Lantern Festival
3) Feel warm and romantic on Valentine's Day.
Activity time:
20xx x month x day -20xx year x month x day
Activity layout planning:
Warm colors (red, orange and yellow) are mainly used inside and outside the store.
1, off-site layout:
1) 10 Store * * * Make 10 giant pair and put it at the door (theme promotion and activity promotion).
2) The outer packing column shall be uniformly packed according to the actual situation of the store.
3) A large lantern (50cm) is hung above the entrance, which is beautiful and elegant.
4) 10 Store has 8 vertical pairs each, with rich and colorful contents (each store carries out cost contact).
5) The red carpet (6mx2m) shall be laid in front of each store.
6) Special stickers for the Spring Festival are posted at the entrance and exit, and the content can be a New Year greeting pattern or the theme of the Spring Festival activities (uniformly produced by the marketing department).
2, the venue layout:
1) Store pop signs use special signs for the Spring Festival, posters, billboards and price stickers.
2) Stores uniformly hang Spring Festival banners, lanterns and stickers, balloons and colorful flags, and pile up and cover Spring Festival advertising cloth.
3) Play Spring Festival CDs, special offers and activities in the store.
4) Make a painting (made of KT board) on a street (made by the marketing department).
5) Make auspicious doors and design them according to the display direction of shopping malls during the Spring Festival (see attached figure for details).
Channel:
1) Hang a special flag for the Spring Festival (designed and produced by the marketing department).
2) according to the actual space of the store, hang lanterns between the gaps of lamps and lanterns.
New year's goods display area:
1) The area above is decorated with colored lights, balloons, maple leaves, small lanterns, colored flags, yellow tin foil, etc., and the outline of the whole area is framed.
2) Commodity display: Food and articles are displayed in special areas, with the words "New Year Street" hanging above them, and KT boards are used to make them in place.
3) The exhibition in the special area is mainly in the form of piles, which must be marked with POP. It is suggested that all goods be priced with gun paper. If the area is located in the main passage or entrance, an arch is made with colored lights right in front of the area, and the flashing of colored lights is the main form.
Loudaokou:
1) You can use KT board as an arch for celebrating the Spring Festival or use balloons as an arched door.
2) You can draw posters (activity content and festive patterns) on the corridor wall, or cut flowers for the Spring Festival celebration, and arrange them as high as possible to avoid customers picking them up.
3) Marketing shops with elevators decorate the atmosphere of the elevator entrance. You can hang red lanterns, colored strips, balloons, Chinese knots, colored lights and other materials at the elevator entrance to dress up.
3. Staff arrangement and terms of service
1) During the Spring Festival, the marketing department will uniformly make hats for employees, and every employee in the mall must wear them.
2) Staff service terms during the Spring Festival: Hello! Happy new year! Welcome to visit!
3) Cashiers wear pond clothes,
Exhibition and promotion of commodities.
1) Special promotion
Specific special commodity types: mainly winter commodities, new year's goods and holiday gifts. It mainly includes nutrition and health products, beer, wine, tonic wine, northern and southern goods, edible oil for grain and oil products, snack candy preserves, homemade food gift boxes, household appliances, kitchen supplies, cleaning supplies and so on. Among them, Longgang Store and Aojiang Mansion Store also added luggage, clothing, shoes, bedding, fresh cooked food, fruits and dried seafood. , all of which can be displayed as streets.
2) Manufacturer's gift promotion
Contact more than 30 kinds of goods to buy gifts, including health care products, tonic wine, grain and oil products, edible oil, snacks, candied fruit, cooked food gift boxes, household appliances, kitchen supplies, cleaning supplies and so on. Among them, clothing, shoes, bedding, etc. Supermarkets,
The gift is sponsored by the manufacturer. (executed by the marketing department of the mall * * *)
1) Large-scale cultural promotion activities of manufacturers,
2) Contact manufacturers to do large-scale cultural activities, mainly dandelion, red heart K and other manufacturers to perform reincarnation, so as to improve the passenger flow and sales of various shopping malls.
3) Contact manufacturers to do large-scale off-site activities, which require stores to prepare in advance.
Event media promotion:
Newspaper: evening news
New year DM poster, activity painting poster, banner, TV promotion, radio promotion, etc. , propaganda car and bicycle propaganda team.
Preface of Shang Chao Activity Planning Scheme 3
With the arrival of Tomb-Sweeping Day, "outing" has become a frequently used word. Rongcheng merchants, who have always been sensitive to the market, naturally launch promotional themes in each season. This year, in Tomb-Sweeping Day, major businesses continued to launch numerous product promotion activities in the name of "outing", and skin care products, outdoor clothing, digital mobile phones and snack foods became the key commodities of businesses. At the same time, many merchants also arranged outdoor sports lectures, photo contests and other interesting activities for Tomb-Sweeping Day.
Since the year before last, Tomb-Sweeping Day has been included in the list of statutory holidays. After two years of exploration and summary, the shrewd businessman avoided Tomb-Sweeping Day's sadness. The reporter learned from various department stores that in the spring atmosphere of the store, all the merchants skillfully played the "outing" tourism card, allowing the citizens to relax the dignified atmosphere and integrate into the embrace of nature while paying homage and remembering.
I. Purpose of the activity:
(1) Organize spring outing of related commodities promotion;
(2) In view of the comprehensive listing of the whole museum's products in spring, we will mainly promote new products and focus on promotion in the form of special week in combination with related industries. At the same time of promoting sales performance, supplemented by relevant public relations activities, establish the image of "Xianshuai Department Store" and support the main and guest floors.
(3) The main products of this activity: department stores (clothing, cosmetics, jewelry, shoes and bags), household appliances department (the first wave of air conditioning), and supermarket department (the activities of the outing festival continue to create a store atmosphere).
Second, the theme of the event:
Let's go for an outing together.
News of April's new love
Third, the activity time:
April 1 5
Four. Scope of activities:
Tongzhou District People's Shopping Mall and Its Surroundings
Verb (abbreviation of verb) activity plan;
(1) Department stores:
Dress yourself for the new year.
Activity mode: combining the clothing, cosmetics, jewelry and shoes and bags in the shopping mall, we will make exquisite shopping posters with newly arrived brands and main brands as the main brands, and post them in obvious positions in the special museums. Each special museum can also notify the activities in advance through SMS reminders from vip members, and receive a Youth Day gift through SMS (with valid copies) during the activities;
Theme of each district: cosmetics spring spring makeup password spring cosmetics festival
New clothes are on the market in early spring.
Neutral leisure+outdoor sports refit special sales meeting
Play personality and grab fashion.
Jewelry, spring charm dazzles my style.
Shoes and bags spring sweet baby shoes and bags special sale
(2) Supermarket
Go for an outing-looking for the first sunshine in spring
Main products: travel clothes, household washing cosmetics, moisturizing skin care products, ornaments, spring knitwear, barbecue products and barbecue-related products (outdoor tents, shovels, buckets, barbecue grills, sausages, seafood, drinks, snacks, tablecloths, napkins, wet wipes, disposable products, fresh-keeping boxes, storage barrels, etc. ; )
(3) Household appliances
Start air conditioning (the first wave), with the slogan "I want the lowest price for home appliances first", seek policy support from major home appliance manufacturers, and the home appliance department will cooperate with the unified activities and give gifts.
(4) Theme raffle
During the activity, 300 yuan can take part in the computer lucky draw 1 time, take part in it twice if you pay 1 0,000 yuan, take part in it three times if you pay 5,000 yuan, and take part in it up to three times, and 1 0,000% will win the prize. The prize is to be determined.
(5) Cultural activities
1, go shopping and fly kites in spring and April.
Form 1: Buy a batch of kites with novel styles. When customers shop in 300 yuan or above, 2 yuan can buy 1 kite, and each person can only buy 1 kite, with a daily limit of 500 kites until the end of purchase. This activity will attract young people and children.
Form 2: collect handmade kite works in advance, show and exhibit during the event, and customers vote. After the event, prizes will be awarded according to the number of votes, and kite writers will be rewarded. This activity can also pave the way for the subsequent flying activities to hold kite competitions.
2. Feel the nature and breathe from the "heart"-Tomb-Sweeping Day Walking Race around the Lake.
Starting from the canal-hiking around the lake. Set up a reception point halfway to provide drinking water and seal it. Rank according to the time spent. This activity mainly advocates environmental protection, being close to nature and embodying public welfare. It can also encourage employees to participate and boost morale. )
Sixth, dm planning
The current dm plan is version 8, version 4 for supermarkets (including special activities of Zhongyuan Store and Baihua Store), version 2 for department stores and version 2 for home appliances.
Dm products: 100- 120 All kinds of supermarkets are participated by department stores, mainly household appliances, supplemented by small household appliances.
Dm print quantity: 1, 25,000 comprehensive editions.
2, home appliances to the countryside version 0 (a4 version 2)
Release time: 1, two days before the comprehensive edition activity, March 29th.
2. Home Appliances Township Edition will be distributed 4-5 days before the event and on March 26th.
Distribution range: 1. The comprehensive edition is mainly distributed to urban living quarters.
2. Township household appliances are mainly distributed.
Within 5 kilometers northeast of the city.
Issuing department: 1, comprehensive edition, the planning department is responsible.
2, home appliances township version, the home appliances department is responsible for.
Seven. Work plan and arrangement:
1 hold the first discussion meeting on draft activities in the afternoon and March 10, and hold the second meeting in the morning 16 to determine the specific promotion plan of each brand of goods and clarify the responsibilities and division of labor; The product was submitted for confirmation on the 22nd, photographed on the 22nd and finalized on the 24th.
2. The purchasing department, the clothing department and the household appliances department shall negotiate with the supplier before March 22nd, and the supplier shall bear part or all of the activity expenses, and report the specific promotion plan to the operation planning department. Responsible by the purchasing department and relevant department managers;
3. The purchasing department shall ensure that the special promotion commodities submitted by the planning department during the activity are purchased in place, requiring large quantity, low price and material benefits. The purchasing department is responsible;
4.dm, banners, ink paintings and photos should be completed before March 3 1. The planning department is responsible;
5. Before March 3rd1,make display boards, POPs and special price labels for all stores. The planning department is responsible;
6. On the evening of March 3rd1day, all the shops hung up all the POPs of this event. The security department is responsible;
7. Adjustment of computer information on the evening of March 3 1 day. The purchasing department is responsible;
8. Special sale goods and theme activity goods (seasonal goods area) are arranged on the evening of March 3 1 day, and the purchasing department, relevant stores and general department are responsible for it;
On March 3, 91day, the security department hung up banners of various stores;
10, the planning department is responsible for the implementation of TV stations and pre-event advertisements;
1 1, March 29-April 1, guarantee the use of vehicles, and publicize and distribute dm in various streets and neighboring towns. The Operation Planning Department is responsible for:
Eight, the site layout scheme:
First, the venue:
1, regional layout, making the region visual and distinctive, and attracting customers;
2. Promote a series of theme promotion activities in important positions;
3. Play rolling publicity activities and special information in the venue as the focus of this activity;
4. Unified production of on-site special cards or discount cards, striving to be exquisite and eye-catching;
5. Shopping guide pop, shopping guide flag and list of regional characteristics are hung in the store.
B. Off-site:
1. Make banners at the off-site entrance to publicize the theme promotion activities;
2. Use the delivery truck to publicize the theme of the event;
3. Place a large arch at the entrance to increase the festive atmosphere, and the content is celebration or festival;
4, stage construction and related merchandise display (publicity tents, arched doors and other necessary items should be in place in time);
9. Post-activity evaluation;
The planning department will provide the promotion evaluation report within 15 days after the event.
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