founder
Dior Dior was founded in Paris by its founder Christian Dior. Dior Dior's fashion company covers handbags, clothing, shoes, cosmetics, skin care products, perfumes, jewelry accessories and so on.
Brand development history
Christian dior 1905 was born in Normandy. "Dior" means "Dieu" and "Gold" (or) in French.
Dior blockbuster (19 photos)
Gold later became the most common representative color of Dior brand. Christian dior was not a fashion designer, but graduated from the Paris School of Political Science. As the son of an entrepreneur, his passion for art never faded. After the ups and downs of fashion, 1946 christian dior, who is now in his thirties, opened his first personal clothing store on Montaigne Avenue.
Since 1946 was founded, Dior has always been synonymous with magnificence and elegance. Whether it is fashion, cosmetics or other products, christian dior has always been at the top of the fashion hall.
Brand awareness
Dior clothing is different from other brands. It never uses any obvious signs such as CD or Dior on clothes. (Even if there is a Dior classic logo, it is a very light color. For example, some clothes have Dior logo with light gray background and dark gray words, and some bags have an inconspicuous but magnificent Dior word under the strap. Dior won't put the sign outside. ) christian dior and Paris on the clothing label is the best identification method. In addition, Dior's high-end clothing series (of course, Dior itself is a high-end brand, here refers to the high-end middle and high-end) will have a very thin red line under the bar code, which is said to be Dior's original.
CD: This abbreviation often appears on Dior's accessories, such as the side of glasses frame, buckle ring, belt, wallet and so on.
Dior: Hanging on a bracelet and stringing the four letters of Dior into a key ring is the most obvious symbol of the "Lady Dior" wallet, and it has almost become another obvious symbol of Dior.
Diamond plaid: Dior's special diamond plaid, which rarely appears on clothes, can be seen clearly on Dior wallet.
2 development process
1946
Christian dior Clothing Company was established in Paris.
1947
Christian Dior, a fashion designer, founded a fashion shop at No.30 Avenue Montaigne and won the Neiman Marcus Award.
1948
Dior's first fashion collection "New Look" featuring "Corolla" skirts caused a great sensation.
Christian dior Perfume Company was established.
1949
We launched 1949- 1950 autumn and winter clothing series. Within 8 days, the company has received more than 1200 dress orders.
1950
France also awarded him the Medal of Honor (Remise de la Legion d'honneur).
195 1 year
Establish glove and sock department.
1953
1953- 1954' s clothing series was launched, which shocked the British Isles with a "shocking" style, that is, shortening the length of the skirt to 40 cm from the ground.
1954
Christian dior opened his first store in London.
In Paris, the company has 65,438+0,000 employees, distributed in 28 workshops, and the production of haute couture clothes accounts for half of the French haute couture clothing exports at that time. Push 1954- 1955 autumn and winter clothes, which is very refreshing.
1955
Christian dior gave a lecture at the famous Sorbonne University, which attracted more than 4,000 college students. Yves Saint Laurent joined christian dior as an assistant to Dior's husband.
1957
Christian dior and his famous left-handed scissors appeared on the front page of Time magazine. In the same year, christian dior died of a heart attack in Italy.
1958
-Yves Saint Laurent, assistant of christian dior at the age of 2/kloc-0, successfully launched her first fashion collection "Ligne Trapeze".
1960
Mark Bohan was elected artistic director.
1985
Bernard Arnold, a visionary financier, became the president of christian dior.
1989
Gianfranco Ferrer succeeded Mark Bohan as artistic director.
1995
The brand-new "Lady Dior" handbag carried by Princess Diana of England caused a frenzy.
1996
John galliano succeeded gianfranco Ferrer as artistic director of women's wear.
1998
Victoire de Castellane served as the head of the high-end jewelry department, and today Dior high-end jewelry worn by women was born.
1999
John galliano designed a brand-new saddle bag for Dior's spring/summer 2000 women's collection.
In 2000,
The arrival of designer hedi slimane has brought brand-new modern features to Dior menswear.
In 2005
Dior's Fall/Winter 2005 Haute Couture Series commemorates the centenary of Mr. christian dior's birthday.
In 2006
Introducing Gaucho handbag with portrait design of Mr. christian dior.
In 2007
After hedi slimane, Kris Van Assche became the artistic director of Dior Men's Wear.
Christian dior celebrates its 60th anniversary.
20 12
Raf simons succeeded john galliano as artistic director of women's wear.
Dior I.T Beijing market short-term concept store opens.
Dior, the world's top fashion brand, and I.T., a well-known fashion store, jointly launched the only Dior short-term concept store in Chinese mainland, which opened in 200 1 year.
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On February 23, 2003, it was grandly opened in Beijing I.T market. The concept store will open for one month, and Dior 20 13 spring and summer ready-to-wear collections and accessories will be sold in the store! The concept of Beijing Sanlitun I.T Beijing Market Store is based on Dover Street Market in London, aiming at providing a platform for different designs in different places to pretend cultural exchange through art and time. I.T Beijing Market Building is four stories high with a total area of nearly 20,000 square feet.
Successive designers
1946-1957: christian dior.
1957-1960: Yves Saint Laurent
1960-1989: Mark Bohan (Mark Bohan)
1989-1996: gianfranco Ferret (gianfranco Ferret)
1996 -20 1 1 March: john galliano (John Gariano)
condition
Dior not only restored Paris to the status of fashion center after World War II, but also trained two famous design masters: Pierre Cardin and Yves Saint Laurent. As a result, new people appeared in Dior's company. Thanks to the efforts of outstanding designers such as Saint Laurent, Mark Bohan, Ferrete and John Gariano, Dior is still trusted and sought after by people, whether it is clothing, leather goods, cosmetics or perfume. 20 12 fortune global 500 ranked 322nd.
3 business content
Treasure of Zhenka
Dior's signature lipstick, Blue Gold Lipstick, is rich in color, soft and pure, achieving an incredible balance between comfort and durability. It is also an indispensable gift in countless women's handbags. 5-color eye shadow-Although Dior will introduce a variety of dazzling new makeup products every season, this lipstick has continued since 1987 and is still the favorite of many makeup artists and women.
Advanced women's dress
Dior's design focuses on making women's modeling lines rather than colors, emphasizing women's convex-concave curves. In Dior's design, the unique charm of women is vividly reflected. In this bold and complete embodiment, black, which is not appreciated in the Central Plains, has also become a popular color. Dior's design swept away the conservative and rigid lines of women's clothing after World War II, which caused a sensation in France and the western world and moved women. Dior's fashion is gorgeous, and evening wear is the most important. Luxury, luxury, seeking unity in legend and creativity, classicality and modernity, toughness and tenderness always make people hold their breath and marvel.
Dior women's dress
Camara evening dress with big V-neck, multi-layer freely matched fur, etc. Are all made by talented designer Dior. Its elegant narrow dress always makes the wearer walk freely, which embodies the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. And the workmanship is more famous for its fineness. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.
Bags and suitcases
Dior suitcase and bag
Dior 20 12 spring and summer beauty bag avant-garde artistic visual enjoyment
Classic styles, brand-new colors and fabric processing technology make Dior 20 12 spring and summer handbags a must-have perfect item for many bags. Simple handbags in orange, nude pink and beige are gorgeous, modern or versatile. In addition, the classic Lady Dior handbag with hollow rattan, brushed patchwork and hand beaded design can bring avant-garde visual enjoyment like avant-garde.
Lady Dior20 13 handbag advertising blockbuster
Dior recently exposed the latest "Lady Dior" handbag advertising blockbuster, still endorsed by marion cotillard (marion cotillard) and shot by French fashion photographer Jean Baptiste Mondino.
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Men's wear/clothes/clothing
Dior fashion show
Dior men's wear.
From 200 1 to 2007, it was designed by French designer hedi slimane. Dior Homme men's wear design in hedi slimane emphasizes perfect lines, which attracts people's attention because of its ultra-small size clothes and the special selection of thin young models to shoot advertisements. Even Chanel designer karl lagerfeld is a fan of Dior menswear in hedi slimane at the end of the year. He tried to lose 90 pounds of fat just to put on Dior men's clothes.
Dior Homme men's wear in hedi slimane is almost morbidly slim, full of ambiguous images, simple and neat accessories, but filled with decadent soul of punk rock. Dior Homme combines the British low-key melancholy temperament with the French exquisite and elegant temperament. The narrow and thin cut makes the man in Dior men's wear look like a boy who will never grow up. His face is cold and rebellious, and his tight and thin lips reveal a trace of disdain, ridicule and perseverance.
Not suitable for Asians to wear, belonging to European and American styles. Dior's clothing style is very special, seemingly non-mainstream, belonging to the kind of bone feeling. As a well-known luxury, the price of DIOR HOMME is still not acceptable to ordinary working people in China.
cosmetics
classify
Skin care: facial essence sunscreen/cream Other care eye cream/eye essence facial scrub/
Christian Dior
Exfoliating and Makeup Removing Mask Toner/Toner/Spray Cleanser/Cream/Active Facial Repair Essence
Makeup: makeup/highlights/shadow powder lip liner/lip liner eyebrow pencil/eyebrow powder/eyebrow cake eyeliner/eyeliner blush/rouge powder lip gloss/lip gloss lipstick/lipstick base makeup/foundation cream mascara eye shadow concealer/concealer makeup/beauty tool honey powder/loose powder other makeup.
Perfume: men's perfume, women's perfume, other perfumes.
Manicure: nursing nail polish color nail polish
Men's care: face
Classification by function
Anti-sensitive, waterproof, anti-acne/anti-acne, moisturizing, hydrating, soothing skin, deep cleaning, lifting, firming, repairing, removing dark circles after sun exposure and other effects, controlling eye oil, anti-aging, anti-wrinkle and shrinking pores, removing spots, whitening, moisturizing, purifying, detoxifying and curling.
eyeglasses
Dior glasses
The elaborate design of Dior glasses style can be clearly seen from its detailed carving, innovative technology and excellent lines and contours; In addition to elegant signs, glasses themselves attract the attention of the public with their sharp contours and avant-garde designs and colors. Every Dior glasses frame or sunglasses is obviously decorated with Dior logo, which always shows the taste and identity of the wearer to the world. A work of art that combines aesthetic design with complex manufacturing techniques. Younger frames, sexy and smooth line design are integrated into fashion, giving people a brand-new feeling. Counting Dior's classic trends, glasses will always be an important part. The thin frame and streamlined design set off the wearer's eyes more and more.
look
Dior watch
Following the launch of the most eye-catching Dior crystal diamond rubber watch series in the spring of 2008, a new amethyst diamond chronograph watch was grandly launched in 2009. When the rubber strap is endowed with purple luxury vitality, the personality beyond self instantly sneaks into the bottom of my heart. Whether in passionate and fiery sports or in extremely luxurious parties, it is an enviable eye-catching focus.
Since the late 1970s, Dior has gradually entered the field of watch manufacturing. However, in the early days, the creativity of Dior watches always adhered to the modeling design of traditional watches, and did not adopt the truly popular Dior style. Therefore, before designer john galliano entered Dior in 2000, Dior's wristwatch works were hard to surprise people, and it was hard to get rid of the shackles of fashion brands. After entering the new century, Dior watches gradually began to change direction and strive to develop into a professional watchmaking enterprise.
jewels
Dior ring
In high-end women's wear, high-end ready-to-wear, perfume, knitwear, cosmetics, men's wear, glasses and other fields have a good performance.
Nowadays, Dior's jewelry works also bring amazing feelings to the world. Dior jewelry draws inspiration from various historical styles, but never simply copies a certain appearance. Instead, it gives the work a novel role through colorful gems and creates a unique jewelry style. During 1995, Dior and Swarovski * * * also developed a variety of northern lights rhinestones, which greatly enriched the colors and materials of jewelry making. In addition, another major feature of Dior jewelry is the bold use of flower patterns, which also reflects the love of its founder, Mr. Dior, for nature. Unknown wildflowers and loving roses are obvious design themes, and pure lilies in the valley have become the classic patterns of Dior jewelry.
cosmetics
Cosmetic model
Dior's products are rich in style, experienced in art and efficient in skin care technology, occupying an important position in the global perfume and cosmetics market. Dior's theme products mainly include women's perfume, men's perfume, make-up and skin care, providing a constantly updated color world for all those who want to make up, paint their lips, show off their beauty and beautify their nails. 1955, Dior's first lipstick was born. It is the predecessor of blue and gold lipstick, and it is packed in a square-headed glass bottle, just like a piece of jewelry. Once launched, it is a classic, and women use it to open up the beauty of life. Blue-gold-mouth red is a classic for nearly half a century with its dark blue hexagon.
perfume
title
Christian dior established a fashion shop in 1947. In the same year, christian dior founded Parfums christian dior and launched a new perfume called Miss Dior, which is a green Xipu perfume. Dior dream perfume, no matter from "Miss Dior" to "Dior addict", is all-encompassing, with dreamy colors. Christian dior perfume can cater to all kinds of women, men and different emotions. These perfumes are unexpected and irresistible, and they are also the artistic embodiment of the perfume manufacturing giants.
Dior always makes everything in his kingdom fully reflect the charm of women. Regarding perfume, Dior once said, "Perfume is a door to a new world, so I choose to make perfume. Even if I just stay by the perfume for a while, I can feel the charm of my design. Every woman I dress up exudes a charming and elegant temperament. " [ 1]
Dior Dior perfume is a perfume brand with a long history, and currently has a variety of perfumes. The earliest perfume was introduced by 1947.
Daifeibao
Lady Dior is one of the basic handbags of Dior. There are many fans in the fashion circle, including many celebrities. This handbag, which was born in the early 1990s, has a special legend with Princess Diana. In the 1990s, the Cezanne Art Exhibition sponsored by Dior was exhibited at the Grand Palace in Paris. At the opening ceremony, Mrs. Chirac presented Dior's new bag to Princess Diana. Dior immediately named this unnamed new package Lady Dior's elegant name. Lady Dior, extraordinary taste, obvious fashion logo, the best production materials and craftsmanship. The metal buckle with four letters of D.I.O.R hanging on the bag handle is Lady Dior's signature, but its rich connotation and variety all come from the unique ribbed diamond pattern on the bag surface, high-quality lambskin and 95 exquisite crafts. As a classic style that has been selling well, Lady Dior innovates in materials and bag modeling every year, but it has never deviated from the elegant route.
Rare pattern: unique cannage rattan plaid pattern. It is made up of 12 dense stitches criss-crossing, and the distance between each stitch must be extremely accurate, otherwise a slight difference will lead to the failure to connect the front, rear, left and right stitch interfaces. The protruding part in the middle of the unique cannage rattan plaid better highlights the luster and texture of leather. It can be said that the birth of this pattern fully embodies the spirit of christian dior's loyalty to haute couture.
Wooden shoe last: the principle of shoemaking is applied to the production of handbags. Lady Dior needs to wrap each part of the cut leather on this wooden last. This is to accurately shape the square Lady Dior handbag and ensure that the error of the handbag is minimized.
Customized service: In 2008, Lady Dior launched a customized crocodile handbag, which takes about four months from ordering to delivery. The price of this Lady Dior also starts from 200,000 RMB.
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