Braving the World is an original marketing activity launched by China Resources Snow, aiming at exploring the Yarlung Zangbo Grand Canyon, the source of the Yangtze River, the border and the polar regions.

With its unique way of challenging the inaccessible natural geography and paying attention to the natural environment, it has also attracted widespread attention in the industry, and it is also the most difficult time for Snow Beer in the past five years.

20 17 "Snowflakes Fight for the World, College Students Challenge Not to Reach the Summit" was held in Diqing Prefecture, Yunnan Province. The activity selected 24 college students from millions of college students nationwide.

After quickly adapting to altitude sickness, the warriors devoted themselves to the actual training of climbing the peak, overcame many obstacles and difficulties, successfully climbed to the top and conquered the 5 155-meter peak.

Extended data

The success of breaking into the world.

Going to the East not only effectively enhanced the popularity and influence of Snowflake, but also laid a good foundation for upgrading its product brand.

Since its establishment five years ago, Dantianya has made a great leap in popularity and participation, but the bigger leap is that Dantianya has successfully jumped from an original activity brand to a product brand with high loyalty.

It is also a unique cultural brand created by Snow Beer to give back to consumers in China. So far, the event has been successfully held for nine times. And once the product was launched, it won the infinite favor of consumers.

Baidu encyclopedia-snowflake beer

Baidu Encyclopedia-Snow Beer Braves the World