Among them, Xiaomi in China is an enterprise seeking diversified development. Xiaomi has been deeply involved in the field of mobile phones for many years and achieved remarkable results, but Lei Jun is not satisfied with this. So Xiaomi began to enter the home appliance industry, and now Xiaomi has entered a big market as high as10 billion. If we can gain a firm foothold and achieve significant development, the strength of Xiaomi Company will be greatly enhanced.
So, which trillion market does Xiaomi enter? Ma Hua Teng has also entered this billion-dollar market. What will happen between the two? Let's get to know it together!
With the passage of time, Xiaomi Company has gradually developed and become a domestic mobile phone second only to Huawei. Moreover, Xiaomi has also gone abroad, shined brilliantly in the international mobile phone market and occupied a lot of shares in the international mobile phone market. This also let the world know that China is not only a famous domestic mobile phone brand, but also a powerful domestic mobile phone dark horse like Xiaomi.
Looking back on the development of Xiaomi over the years, we can see that Xiaomi is growing step by step and climbing step by step. When Xiaomi Company was first established, it focused on low-end mobile phones with low cost performance, and the slogan was born for fever. However, Xiaomi chose the right path, and because of this, Xiaomi has always been deeply loved by consumers, gradually gaining a foothold and even harvesting a large number of loyal "rice noodles".
After gaining a foothold in the low-end mobile phone market, Xiaomi has a higher goal, that is, to enter the high-end mobile phone market and compete with Huawei and iPhone. Obviously, this is a life-and-death game. If it fails, Xiaomi will only curl up in the low-end market. What is more serious is death, and Xiaomi Company will cease to exist and become a thing of the past. On the contrary, if it succeeds, Xiaomi will undoubtedly break the limitations, create history and create miracles. In the future, Xiaomi will probably become a member of the high-end mobile phone field compared with Huawei and iPhone.
This is a gamble with high risks and high returns, but entrepreneurs are adventurous, and so is Lei Jun, the founder of Xiaomi. Otherwise, there will be no amazing idea of entering the high-end mobile phone market. However, this gambling game, Lei Jun won. Xiaomi has successfully entered the field of high-end mobile phones. Among them, other models of Xiaomi 1 1ultra and Xiaomi 1 1 have been well received by rice flour. The only fly in the ointment is the fever of Xiaomi's mobile phone, which makes countless rice noodles criticized for this.
However, we can't hide our shortcomings. In general, Xiaomi mobile phone has successfully entered the field of high-end mobile phones. Although it can't be compared with Huawei and iPhone for the time being, as long as Xiaomi is given enough development time, there is definitely a chance to achieve the goal of keeping pace with both.
This year's Xiaomi can be described as a bon voyage. It successfully retaliated against Apple in the global mobile phone brand sales list, ranking second in the world, almost equal to Samsung in the world. This is definitely the highlight moment of Xiaomi. Although Xiaomi can achieve such results, Huawei has indirectly helped Xiaomi a lot. There is a saying that Huawei has fallen and Xiaomi is full. But after Huawei fell, not only Xiaomi was eating, but oppo, vivo and iPhone were also eating. Xiaomi can achieve the second great achievement in the world, thanks to its own strength.
After reaching such a peak, Lei Jun was not satisfied with developing only in the field of mobile phones, but wanted to seek new development points in other fields. As a result, Lei Jun found a market of tens of billions, and he swaggered in.
As far as I know, in recent years, the beauty industry in China has developed rapidly. As of June 30th, 20021,there were more than 9,700 enterprises engaged in the related business of beauty instruments in China. In addition, in 2020, the market scale of household beauty instruments in China will reach 6-8 billion yuan, 202 1 year, and this market scale is expected to reach 10 billion yuan. Faced with such a promising industry outlet, many Internet giants can't hold back and are eager to move.
With such attractive industry prospects, Lei Jun naturally wants to gain a place in this industry. Therefore, Lei Jun also focused on the beauty industry, a 100 billion-level market, and directly invested in four beauty instrument companies. This can be described as eating meat first and then drinking soup. It is estimated that even soup may not be available.
On July 9, 20265438/KLOC-0, the beauty brand inFace announced that it had received tens of millions of investments from Xiaomi Group and Shunwei Capital, and inFace officially joined the Xiaomi ecological chain. In addition, in addition to inFace, from 2065438+07 to 2020, Xiaomi also invested in many companies in the beauty industry, such as AMIRO, Cosme and Oxygen.
Xiaomi has made several rounds of expansion in the beauty instrument industry. Although it cost a lot of money, the achievements are still considerable. Up to now, Xiaomi's territory in the beauty instrument industry has involved cleansing, acne removal and anti-aging, and its coverage can be said to be quite extensive.
Tencent's horse can be said to have gained a lot in the investment field in China. After all, there are many well-known enterprises or companies behind it, such as Meituan, Pinduoduo, JD.COM, Cool Dog Music and the recent Didi Chuxing.
Beauty instrument industry, a market with a scale of tens of billions, is a tuyere industry, which is bound to have a very broad prospect, which is very attractive to Ma Ziran. Therefore, in the field of beauty market, Tencent of Ma will definitely not be absent.
According to relevant information, Jiang Zong Technology, a brand affiliate of AMIRO, has recently undergone industrial and commercial changes, and Guangxi Tencent Venture Capital Co., Ltd., a subsidiary of Tencent Industrial Fund, has become a new shareholder of AMIRO. Now both Lei Jun and Ma have entered the beauty industry. Are they developing separately or competing with each other?