It's true. On the 25th, a placard written only in Japanese and English appeared in Lotte Department Store in downtown Seoul. Chinese slogans that were everywhere a month ago have been replaced recently. An article in South Korea's "Asian Economy" on 26th described this scene.

Only a month ago, Lotte Korea posted a sensational Chinese title "Waiting for Knowing" in major department stores, 7-1/convenience stores and business districts where tourists from China gathered. Xin Dongbin, president of Lotte Group, also publicly stated in an interview with American media that he loves China and will never give up the China market.

Due to the sharp drop of tourists in China, the sales of Lotte Department Store Head Office decreased by 20-30%. The consumption of China people in Lotte Department Store once accounted for 88% of the total consumption of foreigners, but it has dropped to 72% in March this year, a decrease of 16 percentage points. The proportion of Japanese tourists' consumption has increased. In order to increase sales, Lotte Department Store began to actively attract foreign tourists from other countries.

Facing the upcoming Labor Day, East Asia Daily reported that Lotte Department Store will target tourists from Southeast Asia and Japan. A related person from Lotte Department Store said that in order to get rid of the tourism policy that focuses on China people, the promotion strategy will be changed this Labor Day. In the past, Labor Day, Spring Festival and National Day in China were the representative seasons for Lotte to attract tourists from China.

From this perspective, the Sadr incident in South Korea has seriously affected South Korea's commercial economy in China. That's why China tourists don't buy Lotte's account, and Lotte's ambiguous attitude makes it repeatedly excluded in South Korea.