Paris is known as the center of the world's clothing, and men's underwear is monopolized. The headquarters of internationally recognized top clothing brands are mostly concentrated here, and the clothing information sent from Paris every year has always been the vane of international fashion trends, leading the trend of international clothing.
1) Innovation and rise of underwear empire
In France, customers who buy clothes not only order clothes online, but also go to street clothing stores from time to time to see samples and make inquiries. Then sit at home and click the mouse, and the selected clothes will be delivered to your door. Now the temptation of online retail trading is not to win by price, but the diversity and fashion of online products. Therefore, this has not only become a unique landscape of Paris, a modern fashion capital, but also shows that the era of online shopping for clothing has arrived.
Underwear industry is the most dynamic and potential industry in China garment industry, and its profit rate is about 50% higher than other sub-industries. At present, the annual sales of underwear market in China has exceeded 654.38+000 billion yuan, and the annual growth rate is nearly 20%. China underwear has been exported to more than 200 countries or regions, and 17 markets have earned more than 1 billion dollars. In the next five years, the huge sales space of 500 billion yuan in China underwear market will become a powerful driving force for the development of China underwear industry and China men's underwear.
At present, the network management ability has become the core competitiveness of enterprises, and the network marketing market has also become the frontier for many enterprises to compete for. In line with this form, e-commerce in China has accelerated the pace of development, and clothing has become a hot commodity in online shopping. How to choose men's underwear correctly?
French people's extraordinary taste in clothing is another unique advantage that they can proudly stand at the forefront of the world's clothing. Walking in the streets of Paris, we hardly see two women wearing the same clothes and underwear. The slogan of the bosses is: fashion does not sell the second thing. It is this ability that enables them to quickly discover the beauty of personality contained in clothing.
With the rapid development of network information technology and the popularity of online shopping in China, the transaction scale of online shopping market in China in the first half of 2008 has reached 53 1.5 billion yuan, which is close to the scale of 5.6/kloc-0.5 billion yuan in 2007. In order to better study the development and trend of online shopping market, iResearch and Taobao jointly released the online shopping market development report for the first half of 2008. Statistics show that clothing, shoes and hats have surpassed digital products such as mobile phones and notebooks since 2007, becoming the category with the largest online shopping transaction volume. In the first half of 2008, in the sales ranking of Taobao, clothing products ranked first, contributing nearly 15% of the transaction volume to Taobao, becoming the first hot-selling goods in online shopping. According to the statistics of iResearch, there are thousands of clothing e-commerce platforms, large and small, and clothing e-commerce websites have become hot-selling websites.