In 2009, along with a series of well-known happiness marketing activities, Coca-Cola launched the advertising slogan of "Opening Happiness", and established the image of Coca-Cola as an emissary of making, sharing and transmitting happiness.
From 65438 to 0979, China and the United States formally established diplomatic relations, and Coca-Cola also returned to China. In order to express the inner surge, Coca-Cola's slogan has also become "Have a coke and smile".
197 1 year, Coca-Cola's advertisement "The Peak" caused great repercussions. In the film, teenagers from all over the world gather at a mountain top in Italy and sing "I want to buy a coke for the world" in a pure voice, which expresses the wish of great harmony in world of coca-cola and brings joy to more new friends.
From 65438 to 0963, Coca-Cola soothed every lonely heart with "Things get better with Coke".
From 65438 to 0927, Coca-Cola began its first global expansion, including China. The phrase "from every corner" shows its domineering attitude, and also highlights Coca-Cola's globalization strategy.
From 65438 to 0904, Coca-Cola entered a period of consolidation and development in the United States. "Delicious and refreshing" reveals the product characteristics of Coca-Cola, and it is also one of the most frequently used advertising slogans, which lasted for a hundred years.
Drink 1886, the first bottle of coca-cola came out, and more people need to taste this new product. Coca-Cola) became the first slogan of Coca-Cola, 10, which has been the promotion theme of Coca-Cola for many years.
From 65438 to 0982, Coca-Cola changed the advertising theme. Goizueta said: "With our new slogan' Coke', we proudly show that we are the first; Our previous slogan' Have a coke and smile' was very good, but we are in fierce competition. This slogan is like a folk song. The momentum of competition has shifted from new york's procurement (the headquarters of Pepsi) to Atlanta. "
Goizueta strategic plan also expands Coca-Cola's corporate strategy. The company's private coffee and tea industries were sold, as were plastic manufacturing companies and liquor companies. 1982, aware of the growth potential of the film and television industry and its synergistic effect with marketing, Coca-Cola acquired Columbia Film Company on 1982. Goizueta said that Coca-Cola will become "a powerful enterprise in the beverage industry and entertainment industry".
Coca Cola-Baidu Encyclopedia