June 65438+1October 65438+February 2006 Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as? Shanghai automobile corporation? ) officially announced the naming of its own brand? Roewe? , take meaning? Innovation honor, prestige everywhere? . Roewe's brand has developed rapidly in the past four years, and its products have covered the mid-level and mid-to high-end car markets. Technology? It has become the brand label of Roewe Automobile. What is the slogan of Roewe brand? Taste, technology, realization? .
Roewe? Its Chinese naming incorporates the traditional elements of China, which embodies China's spirit of self-improvement and profound cultural accumulation, and at the same time conveys a classic and noble bearing. Among them,? Rong? Has the meaning of honor and honor? Wei? , including prestige, dignity and prominent position. The combination of Roewe and prestige embodies the values of global innovation honor and prestige.
What is its foreign name? Roewe? , from Spanish Loewe, contains? A lion? Moral, right? r？ The first intention is to convey the meaning of innovation and royal dignity. Roewe is pronounced in English ['ru:ivi], which is similar to the Chinese pronunciation of "Roewe"; If you pronounce ['reui] according to Spanish habits, does it have China? Ruyi? Charm. Finally,? we? Implicit? we? Meaning, embodies the unity of spirit and belief.
(Photo/Text/Photo: Pacific Auto Network Li Caiying)