Join the "war epidemic" for the first time.
First of all, after the outbreak of the epidemic, SAIC carried out the "epidemic" fight for the first time. SAIC and its subsidiaries donated 22 million yuan in cash and medical supplies. In the face of the epidemic, medical supplies are particularly precious. In addition to providing help to doctors fighting in the front line, SAIC also focuses on preventing the spread of the epidemic.
With the support of SAIC, SAIC Roewe quickly took action to ensure the travel of people related to the "war epidemic" and ordinary people. 65438129 October, Zhengzhou CDC urgently requested Roewe to use vehicles for epidemic prevention and control. Roewe cooperated with SAIC Zhengzhou passenger car production base to overcome many difficulties such as manpower and vehicle shortage, and completed the first batch of Roewe RX5 within 6 hours. EMAX epidemic prevention vehicle has been deployed and delivered to Zhengzhou CDC.
Roewe dealers and Roewe owners all over the country also took action: Roewe Chongqing Champions League donated 10000 pairs of disposable gloves to Shuanghekou Brigade of Wanzhou District Urban Management Comprehensive Administrative Law Enforcement Detachment; A Roewe car owner volunteer from Qinhuangdao Volunteer Service Center in Hebei led members to participate in epidemic prevention and control in a scientific and orderly manner, and sent daily necessities to frontline medical staff and epidemic prevention department staff; Roewe, Yue Hong of Cangzhou, Hebei, came to the traffic police booth at the junction of rural areas and two provinces with condolences, bought protective supplies and condolences for Cangzhou Infectious Disease Hospital, and expressed condolences to the families of the isolated medical staff.
On business trip, Roewe supported Didi Chuxing, set up a "medical security convoy" in Shanghai, opened up a green channel for service vehicles in Shanghai Roewe authorized maintenance station, and set up an emergency mechanism. Many new energy vehicles in Roewe rely on the advantages of high quality, low energy consumption and easy cleaning to escort medical staff and residents.
Support dealers to tide over the difficulties.
In order to reduce the impact of the epidemic on dealers and ensure the quality of users' car selection and after-sales service in a special period, SAIC Roewe launched six measures of "double decompression, double support and double care" around sales operation and after-sales service to fully support its dealers to tide over the difficulties.
1. Relieve the assessment pressure: adjust the target assessment and business policy in February, including but not limited to temporarily canceling the assessment of sales tasks, management tasks, promotion tasks, market activities, etc., and the bonuses involved in each assessment will be paid according to the standard.
Second, reduce the financial pressure: before February 15, advance the rebate of merchants, return the bonus of dealers urgently, and relieve the financial pressure of dealers. In February, the interest-free period of new vehicles was adjusted to 150 days, and the headquarters will fully subsidize the inventory interest generated in February.
3. Vehicle logistics support: If the dealer can't operate normally due to the epidemic, he can apply for suspension of delivery. Since February 10, dealers can apply for expedited delivery through mail, Anji assistant and other channels if they have urgent order delivery needs. SAIC Roewe promises to overcome all difficulties and achieve this goal.
4. Online technical support: 7×24 real-time response to help dealers quickly solve various technical problems; Carry out regional remote technical exchanges and support.
Verb (abbreviation of verb) employee care subsidy: SAIC Roewe will give a certain amount of employee care subsidy to the dealer team that still sticks to its post during the epidemic period to help the dealer ease the operating pressure.
On-line training care for intransitive verbs: Since February 3rd, the headquarters has provided multi-channel online training such as WeChat official account "SAIC Passenger Car Class I", e-learning learning system and online live course system to help sales consultants learn online training contents such as protection education, sales/service reception tips and policy interpretation during the epidemic.
When the epidemic strikes, dealers bear the brunt of the cold. It can be said that this time, SAIC Roewe embodies the care and attention of a big brand to dealers. Roewe has always been a close partner of dealers.
Turn to online marketing strategy
Roewe changed its marketing strategy in response to the call to go out less in the face of the epidemic.
On February 3rd, Roewe launched five online warm-hearted services of "online VR intelligent exhibition hall car-watching service, door-to-door test drive service, online vehicle service, door-to-door maintenance service and one-stop online financial service" based on "reducing the number of visits by users and increasing active door-to-door service", and the safety services of "seeing, trying, buying, guaranteeing and repairing" can be enjoyed at home.
Roewe will use VR intelligent exhibition hall, short video/live marketing, and linkage with Tik Tok/ Tmall official flagship store to comprehensively optimize users' online car viewing experience, so that users can enjoy car viewing and car selection without leaving home.
As a benchmark enterprise among independent brands, SAIC Roewe quickly completed all-round response after the outbreak of the epidemic. At the most critical moment, it embodies the social responsibility and ability that a large enterprise should have. This also shows from another angle that SAIC's core national strength in dealing with special problems in a special period is an enterprise that reassures people.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.