Zhao Zhiliang always regards "honesty is the foundation of development" as an important creed of starting a business. From 65438 to 2007, he led his staff to make great efforts to start a business, and developed an inefficient department store into a famous enterprise with an annual sales income of 3.5 billion yuan, which wrote the legend of honesty and prosperity in the business world.
1In September, 1992, when Zhao Zhiliang was just the manager of a shopping mall, he was faced with a grim situation of weak market, declining business in the shopping mall and poor efficiency. He led a group of party member to carry out drastic reforms: reforming the employment system, improving the wage distribution mode, changing the commercial marketing structure and perfecting the employment mechanism ... The introduction of a series of reform measures has brought vigorous vitality to enterprises. The implementation of the integrity management mode with the theme of "Caibai Jewelry, Gold Medal Service" and the internal mechanism of competition for posts and more work and more pay have made employees glow with infinite vitality. After a lapse of half a year, during the Spring Festival of 1993, Caibai, who got out of trouble, created a daily sales record of1180,000 yuan, and hit the golden signboard of "the first gold in Beijing" in one fell swoop.
Zhao Zhiliang led a group of people to bite "honesty" and strive to establish the business philosophy of "taking root in the people, doing business with emotion and winning by quality". Every employee must receive vivid "integrity" course training before taking up his post. They took the lead in putting forward the slogan of "calling the real price, selling the real goods, and not making fake discounts" in the city, so as to achieve real purchase price, real price reduction and real price reduction; Take the lead in setting up the first jewelry after-sales service center and implementing one-stop service; Take the lead in implementing the trade-in business of gold jewelry. This series of novel and practical promises has created a precedent for Beijing's gold and jewelry industry and made Caibai's brand of high quality and integrity deeply rooted in people's hearts. With the "honest management", the sales of gold and jewelry of Caibairen ranked first in single store sales, per capita sales, benefit per square meter, product quality and after-sales service in the same industry in China and Beijing for 13 years.
Zhao Zhiliang not only attaches great importance to "honesty" in sales management, but also takes "honesty" as his code of conduct. Together with the team members, he formulated a number of rules and regulations, such as the declaration system for business entertainment expenses, the implementation of factory affairs disclosure regulations, and the management system for the registration and distribution of gifts and gifts, and consciously accepted the supervision of employees.
Zhao Zhiliang led the company to win the honorary titles of pacesetter of civilized units in the capital, outstanding unit of ideological and political work in Beijing, advanced grass-roots party organization in Beijing, and National Youth Civilization.