The test questions are for exams, and they are required to be answered according to the standard. It is written by the proposer according to a certain assessment purpose. The following is the simulation question B of enterprise strategic management compiled by me. Let's have a look.
Enterprise strategic management simulation questions Volume B 1 1, multiple-choice questions
1. The term enterprise strategic management was first put forward by () in his book From Strategic Planning to Strategic Management published by 1976.
A. Andrews mintzberg Chandler Ansoff
Answer d
2. Political-legal factors refer to the political forces that have existing and potential effects and influences on the business activities of enterprises, including those that restrict and require the business activities of enterprises ().
A. Political study B. Laws and regulations
C. Financial system D. Enterprise documents
Answer b
3. To sum up, the ability of an enterprise is the product of organizational structure and control system. Enterprise competence refers to the skills of an enterprise () to play its productive role.
A.b. Coordinating resources
C. Resource allocation D. Integrated resources
Answer b
4. The principles that should be followed when formulating enterprise strategic objectives include the principle of consistency, also called ().
A. Principle of balance B. Principle of equivalence
C. The same principle D. Principle * * *
Answer a
5. For example, in the iron and steel industry, the energy consumption and cost can be reduced by vertically combining the three technological stages of ironmaking, steelmaking and rolling, and adopting continuous production technology and equipment. Therefore, an important reason for enterprises to choose vertical integration strategy is ().
A. Technical conditions B. Production equipment
C. Advantages of scale cost D. Conditions of resource utilization
Answer a
6. The forms of international strategic alliances are contract, international alliance, equity participation and ().
A. Sole proprietorship B. Joint venture
C. Franchising D. Licensing system
Answer b
7. Japan's Sanyo company put forward the slogan of "proud of world-class high precision", which belongs to ()
A. corporate strategic objectives B. corporate strategic mission C. corporate strategic objectives D. corporate management philosophy
Second, multiple choice questions
1 Generally speaking, the expression of corporate mission should include ()
A corporate vision B enterprise survival purpose C enterprise concept D enterprise image E enterprise brand.
BCD
2, in which of the following cases, the buyer has a strong bargaining power ()
A buyer is relatively concentrated, and a large number is enough to buy B buyer's high industry conversion cost, C buyer's low profit, D buyer's full information about suppliers, and E buyer's differentiated products.
Automatic call distribution system
3, the characteristics of strategic alliance is ()
A fuzzy boundary, B loose relation, C flexible, D efficient operation, E risk reduction.
Accelerated business collection and delivery system (adopted by the United States post office)
4, the uncertainty of emerging industries is mainly manifested in ()
A technical uncertainty b economic uncertainty c organizational uncertainty d strategic uncertainty e personnel uncertainty
Third, short answer questions
1. Specific policies for implementing low-cost strategy
1) business units should actively establish large-scale and efficient facilities;
2) Try to reduce the experience cost.
3) Strictly control the cost and management expenses;
4) Pursuing the cost minimization of R&D, service, sales, advertising and other departments.
2, the factors affecting the strategic choice of enterprises
1) dependence of enterprises on external environment
2) managers' attitude towards risks
3) Past performance of the enterprise
4) Power relations in enterprises
5) The functions of middle managers
3. What is the framework for leading strategic change?
1) establish a sense of urgency;
2) Establish a guidance alliance;
3) Develop a vision and strategy;
4) convey the changed pictures;
5) Extensive empowerment movement
6) short-term victory;
7) Consolidate the achievements and bring more changes;
8) Incorporate new methods into culture.
4. What are the factors that determine the fierce competition between strategic groups in an industry?
1) the degree of market correlation between strategic groups;
2) The number and relative scale of strategic groups.
3) Product differentiation established in strategic groups;
4) Strategy differences among different groups
5. The economic environment for enterprises to operate overseas.
(1) the level of national economic development.
(2) GDP and its distribution.
(3) Balance of payments
(4) Group trade and regional economy
Fourth, the essay questions
1. Discuss the advantages of unrelated diversification strategy.
A: 1) A company can provide products or services to several different markets, so as to spread business risks and pursue the stability of income.
2) When multiple departments (industries) operate in a company, they can make full use of the company's resources in management, marketing, production equipment, research and development, etc. , produce synergy and benefit from synergy.
3) It can balance all business units in the company, and when some business units develop or have temporary difficulties, the company can get financial support from other business units.
4) The company moves to industries with better economic characteristics, so as to improve the overall profitability and flexibility of the company.
2. Discuss the advantages, disadvantages and adaptive strategic conditions of product-oriented or service-oriented (business department) organizational structure.
A: Advantages: First, dividing departments according to products or services is conducive to the use of special equipment, making coordination easier and making maximum use of personal skills and professional knowledge. At the same time, managing each product or service as a profit center can enable business departments to expand and implement related diversification strategies. In addition, because everyone in an enterprise is associated with a specific product or service, team spirit can be cultivated and developed. Finally, this structure enables department managers to experience a wide range of functional activities and provides opportunities for training senior managers.
Disadvantages: there may be competition between business divisions, which is harmful to the interests of the whole enterprise. Repeated purchase of equipment and facilities, excessive staff and inconsistent policies of different business departments are also problems arising from this structure. In addition, because the managers of various business departments are equivalent to the general manager of a single product or service company to a great extent, it is particularly important to maintain control over the upper management (headquarters).
Strategic conditions for adaptation:
(1) Environment with relatively large change and medium or high uncertainty;
(2) the scale of large enterprises;
(3) The technologies adopted by each division are highly independent or even irrelevant;
(4) The company attaches importance to external roles, adaptability and customer satisfaction.
A Case Study of verb (abbreviation of verb)
China Ping An Insurance Group Co., Ltd. is a comprehensive financial service group with the insurance industry as the core and integrating securities, trust and investment. It is the first state-owned joint-stock insurance company in China, and also the first national insurance company with foreign shares in China. At the beginning of the century, Ping An Insurance took striving for "Top 500 and Top 400 in the world" as its ideal goal. China Ping An absorbed the essence of China's excellent traditional culture and western modern management thought, and formed a corporate culture widely praised by the outside world.
Ping An's corporate mission is: responsible for customers, service first, integrity protection; Responsible for employees, career planning, settle down; Responsible for the society, repay the society and build the country. Ping An advocates to be a noble and valuable person with the value maximization as the guidance and the pursuit of Excellence as the process. The company has formed the personal values of "honesty, trust, enterprising and achievement" and the team values of "unity, vitality, learning and innovation". Ping An's vision and ambition for employees is to become a pioneer of enterprise reform and a model of financial service learning in China, and to build a world-class comprehensive financial service group.
Please answer the following questions:
(1) What words describe the purpose of peace? Do you think the description of Ping An's enterprise survival purpose is worth improving? If you were asked to describe the purpose of survival in one sentence, how would you describe it?
(2) In the corporate mission of Ping An, what content summarizes the business philosophy of the enterprise?
(3) What are the descriptions of corporate vision? What is the strategic goal of the enterprise?
case analysis
(1) enterprise survival purpose: responsible for customers, service first, integrity protection. Disadvantages: too general. Bottom line: defuse risks and pray for peace.
(2) Be responsible for employees, plan their career and live and work in peace and contentment; Responsible for the society, repay the society and build the country.
(3) Vision: To become a pioneer of enterprise reform in China and an example for the financial service industry to learn, and to build a world-class comprehensive financial service group. Strategic goal: strive for "Top 500 and Top 400 in the world".
Enterprise strategic management simulation questions b volume 2 multiple choice questions
1. The most fundamental feature of enterprise strategy is (entirety).
2. In the specific product and market field, the characteristics and conditions of the advantages that enterprises have compared with competitors are (competitive advantage).
Shengli company is a company specializing in cosmetics business, and has no subordinate subsidiaries and branches. The strategic management level of the company is (corporate strategy-functional strategy).
4. Kodak's product and market field should be defined as which of the following fields (information record).
5. Fuyao Glass (a listed company specializing in automobile glass) is interested in considering concentric diversification as the direction of further development. Which development direction should be given priority? (Developing architectural glass products)
6.TCL is planning to enter the field of automobile manufacturing, and this strategic level belongs to (company strategy).
7. Since 1998, Beijing has strictly restricted the emission standards of motor vehicles, among which vehicles must be equipped with EFI three-way catalytic converters. It belongs to the factors in the macro-environment of enterprises (political and legal environment).
8. At present, in the catering industry of large and medium-sized cities, consumers are more and more inclined to restaurants with grades and tastes, and "good quality and low price" is no longer the primary choice for people to eat. This is the performance of macro-environment (economic environment) factors.
9. In the health care products and cosmetics industries, the most important entry barrier is (product difference).
10. Generally speaking, a high entry threshold means a high exit from the industry (high profit and high risk).
1 1. biopharmaceutical is a high-growth industry, and its combination of entry barriers and exit barriers is (high entry barriers and high exit barriers).
12. What do you think is the most important feature of the mobile phone industry (high entry/exit barriers)?
13. Beijing Changan Shopping Mall is a comprehensive department store, and its main competitor is (Beijing Parkson Shopping Center).
14. In recent two years, the People's Bank of China has continuously introduced new monetary policies, such as raising the deposit reserve and raising the deposit and loan interest rates, which are macro-environmental factors (economic environment).
15. For petrochemical enterprises, the most important factor that determines their bargaining power is (industrial concentration).
16. Party A is an import and export company. As far as its external environment is concerned, the most important macro-influencing factors are (political and legal factors).
17. For tourism enterprises, the following factors belong to macro factors (the consumption expenditure of domestic residents for tourism has increased substantially).
18. For the steel industry, the most obvious competitive features are: (economies of scale).
19. The basic logical relationship on which the value chain theory is based is (operating resources-value activities-competitive advantage).
20. The outlook for the future includes lofty goals and vivid descriptions of the goals for the next (10 ~ 30) years.
2 1. AT&T defines the purpose of enterprise survival as providing information and communication tools and services rather than producing telephones, which shows that it is necessary to describe the purpose of enterprise survival (meeting some needs of customers).
22. Description of "XX Company aims to provide entertainment activities rather than run the film industry" (the purpose of enterprise survival).
23. The slogan "We hope to be the fastest-growing and most profitable company in the car rental industry" put forward by Avis Car Rental Company of the United States shows the company's (corporate vision).
If you are engaged in the production of sports shoes, your corporate mission should be expressed as (providing shoes that can compete with cars. )
25. The target market positioning of Xidan Shopping Mall is: mass boutique. Some customers complain that the decoration level of the mall is too low and there are too few chairs in the mall. Some people suggest that the shopping mall should be further renovated, more chairs should be put, and the proportion of brand-name goods should be increased, so that brand-name goods can be cheap and good. What's wrong with this proposal? (The proposed measures are inconsistent with the enterprise objectives)
26. AT&T claims that it "provides tools and services for information exchange, not making telephones" is an expression (corporate mission).
27. Haier's corporate mission may be to create a world-famous brand in China.
28. "The East is not bright and the West is bright" is a metaphor (diversification strategy).
29. In 19xx, Sony Corporation of Japan acquired two American film companies, Columbia and Samsung, for US$ 5.4 billion. At this time, the implementation strategy was (vertical integration strategy).
30. Since KFC's fast food restaurant entered the Beijing market from 65438 to 0987, it has continuously developed franchise chains and occupied the Beijing fast food market, which belongs to the (market development strategy).
3 1. A toothpaste factory used to produce only medicinal toothpaste, but now it has increased the production of toothbrushes, which belongs to (horizontal diversification).
32.TCL's acquisition of French company Alfei belongs to (growth strategy).
33. If MP4 products are recognized by consumers, it is expected that the demand will increase sharply, and MP4 manufacturers should consider implementing (horizontal integration strategy) most.
34. A company dealing in baby milk powder is preparing to diversify. What is your top priority business area (infant milk powder)?
35. The variety of all-round drinks provided by Coca-Cola is unparalleled. From "Minute Maid Fruit Orange" to "Mineral Water from Heaven and Earth" and "Tea Research Workshop", Coca-Cola has launched nearly 20 kinds of beverage brands in China market, including fruit juice, tea, purified water and other non-carbonated beverages, which can be described as "Decathlon". The above information shows that Coca-Cola Company has adopted (horizontal diversification).
In order to further expand the production scale of color TV, Haier Group Company acquired Hefei Huangshan Electronics Group Company as a whole, which belongs to (horizontal integration).
37. "Put the eggs in one basket" is an intuitive expression of what strategy (focusing on strategy) is.
38. The type of strategy that needs the support of economies of scale is (cost leading strategy).
39. The textbook 100 shows that Ericsson has taken (active contraction strategy) to stop production of its own brand mobile phones.
40. The Boston Matrix is particularly suitable for (diversified companies).
4 1. Scenario on page 235 of the textbook: What method is suitable for the new assistant to the president? (None of the above will do)
42. Enterprises can reduce costs through effective ways, so that the total cost of enterprises is lower than that of competitors, even the lowest cost in the same industry, thus gaining competitive advantage (low-cost strategy).
43. The core of differentiation strategy is to replace something valuable to customers (uniqueness).
44. The so-called differentiation strategy refers to a strategy adopted to make the products of an enterprise obviously different from those of competitors and form distinctive features.
45. PepsiCo has made customer orientation attractive to young people, and has forcibly taken away a part of Coca-Cola's market share through low prices. The type of strategy adopted by Pepsi is (low cost centralization).
46. 1956 IKEA began to try flat packaging, initially to save transportation space, and now it has become an integral part of IKEA's competitive advantage. IKEA has adopted (product differentiation strategy).
47. The type of strategy that can generate economies of scope is (diversification strategy).
48. Chery Automobile's competitive strategy in the automobile industry is (cost leading strategy)
49. A set of interrelated and relatively concentrated enterprises and institutions in a specific industry is (enterprise cluster).
50. The brand strategy of using the same brand for all products is (family brand).
5 1. An enterprise originally operated "Xiangyang" brand clothing, which was aimed at high-end consumer groups. After the success of the market, this brand will enter the mid-range consumer market. This brand strategy is (brand extension).
52. In the long-term financing mode, the lowest financing risk is (common stock).
53. Among the long-term financing methods, the biggest financing risk is (bonds).
54. American P & amp； After World War II, G Company successfully launched "Teddy" brand washing powder, and in the 1950s, it launched "Happy" brand washing powder. This brand strategy is (multi-brand).
55. The transformation mode of strategy implementation is characterized by how the general manager of the enterprise mainly considers (implements the enterprise strategy).
56. In the process of strategy implementation, the general manager of the enterprise encourages middle and lower managers to formulate and implement their own strategies (growth).
57. The basic principle of the relationship between strategy and structure is that the structure of an organization is subordinate to its strategy.
58. The so-called strategic failure means that the result of enterprise strategy implementation deviates from the ideal state of (strategic objectives) and strategic management.
59. The purpose of strategic control is mainly to control (strategic failure).
60. Faced with the adjustment of the national housing industry policy, some enterprises quickly turned from developing high-end luxury residential projects to developing affordable housing, which belongs to: (early changes)
Case example
Peony CNPC International Credit Card, jointly created by China Industrial and Commercial Bank of China and China Petroleum, is the first national co-branded card that can be used in gas stations in China. Peony CNPC International Credit Card not only has all the functions of Peony International Credit Card, but also enjoys credit card refueling concessions and a number of value-added services, which truly realizes barrier-free consumption of "one card in hand, all people refueling" and helps you enjoy driving pleasure.
Peony PetroChina international credit cards include Visa, MasterCard and American Express. Customers can choose different brands of products according to their own preferences. The following are the main functions of this credit card:
(1) Easy to swipe your card to refuel. Peony CNPC International Credit Card can be easily used to refuel at PetroChina1more than 4,000 gas stations (click to download), and will be extended to1more than 7,000 gas stations in the near future.
(2) Credit card discount. Before June 5438+February 3, 20091,you can enjoy the discount of 1% when you use Peony Zhong You International Credit Card to charge gas at ICBC POS in PetroChina gas station.
(3)24-hour national highway car rescue preferential service. From July 1 2006, Peony CNPC International Credit Card holders can enjoy a 24-hour national road car rescue service with double discount (discount on the basis of membership price) to help you avoid worries when driving.
(4) Special joint points. Using Peony Zhong You International Credit Card to swipe your card at the POS machine of PetroChina gas station to refuel, you can accumulate special joint points, which can be used to participate in irregular points exchange activities.
(5) Consumption incentives. Cardholders fully enjoy Peony International Credit Card Points Reward Scheme and irregular promotion activities.
(6) Special annual fee discount. If you spend five times a year by swiping your card or the accumulated spending amount reaches 5,000 yuan (including equivalent foreign currency), you will be automatically exempted from the annual fee for the current year, completely eliminating your worries.
(7) Financial service function. It can be used in nearly 20,000 outlets of China Industrial and Commercial Bank, nearly 20,000 ATMs, nearly 200,000 special merchants and hundreds of thousands of POS and ATMs with UnionPay logo.
According to the above information, try to analyze:
(1) What kind of cooperation does China Industrial and Commercial Bank have with China Petroleum?
(2) What benefits did China Industrial and Commercial Bank and China Oil and Gas Group get from this cooperation?
(3) Try to summarize the conditions for the success of this cooperation.
Reference answer:
(1) This kind of cooperation belongs to cooperative marketing cooperation, specifically, promotion cooperation.
(2) The main benefits of China Industrial and Commercial Bank are: expanding the number of credit card holders; Putting PetroChina's fund management business in ICBC and taking PetroChina as a stable big customer can carry out value-added wealth management business on this basis.
The interests of China Oil Company mainly include: expanding consumers and consolidating repeat customers; Eliminate the trouble of collecting cash and changing the bank, and reduce operating costs; Some financial activities can be transferred to banks, such as issuing invoices.
(3) Conditions for success: First, both parties have the same user base, and second, their businesses have a certain relationship of mutual promotion. For example, in this case, financial products and services are plastic to the sales of petroleum products, and the sales of petroleum products need funds, and the use of funds is the service content of banks.
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