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Cover girl's makeup brand
The growth process of COVERGIRL cover girl

COVERGIRL is a famous American make-up brand and one of the main products of Procter & Gamble. Since 196 1 the first foundation product was launched in the United States, COVERGIRL has been devoted to the research of make-up products to meet the needs of consumers. In the course of more than 40 years' growth, COVERGIRL has always been favored by consumers, not only the leading cosmetic brand in the United States, but also a cosmetic brand with a high market share in the Canadian market.

COVERGIRL was inspired by the cover girl of international fashion magazine. Their confident and beautiful temperament is the beauty standard advocated by COVERGIRL. From now on, let the world witness your natural beauty, just like the cover girl, exuding natural confidence anytime and anywhere! This is the goal that COVERGIRL has been pursuing. COVERGIRL is the first brand in the world to associate the brand of products with the names and faces of famous models. Molly sims and other world-renowned models signed contracts with COVERGIRL. COVERGIRL brings exquisite and natural makeup to women, makes women more confident, and makes every ordinary woman as confident, beautiful and charming as cover girl.

Today, the brand-new cover girl makeup-the first choice brand for world-class cover girls to realize their true selves-comes to China, which will bring the natural and harmonious makeup that China women dream of. Among them, hydrating silky foundation, color-locked lipstick and pure natural liquid foundation are essential products recommended by COVERGIRL to create confident, natural and beautiful makeup. Proctor & Fair-priced cosmetics under the Gamble Group are sold through large supermarkets, drugstores, open-shelf daily chemical stores and counters. CoverGirl was founded in 196 1, inspired by the cover girl of international fashion magazine. Their self-confidence, beauty and healthy temperament are the best dreams of all girls, and also the beauty standard that the brand has always adhered to. It also encourages everyone in disguise, and everyone can look like a "cover girl." Britney Spears and kirsten dunst like Britney Spears very much. The sealed small box is extremely beautiful! And there is a lip brush inside, so don't worry about which color to choose. Six colors can be matched with clothes at will, which are bright and tender.

The brand takes the cheap route and is one of the best-selling cosmetics in the open-shelf market in the United States. Whether it is texture or color, it will always be ahead of the trend. 1989 was awarded by Procter &; Gamble acquired and continuously updated its overall image. In recent years, with the slogan of "relaxed, breezy and beautiful CoverGirl", we have taken a fresh and healthy beauty route, greatly reduced the use of spices, made the color transparent, made the foundation lighter and more natural, and combined with the most popular mineral ingredients. With the support of strong and intensive procurement channels, we can improve the quality and always keep the parity. CoverGirl is also the first brand in the world that not only enables supermodels and celebrity endorsements, but also associates its name with the brand name. Every spokesperson is a very popular model figure, including christie brinkley in the supermodel era and idol singer Rihanna. Not long ago, she also signed Drew Barrymore, a kind and lovely actress in Hollywood.

In 2005, the parent company Procter & Gamble. G hired Pat McGgarth, the top makeup artist in the beauty industry (the royal makeup artist in Dior fashion show, who helped giorgio armani launch the foundation and makeup series that everyone praised) as the creative director of the group, which further enhanced the fashion sense and brand authority of CoverGirl. CoverGirl landed in China in, and there are 1 1 shopping malls/department stores in Beijing. The series launched in China is limited, but the colors are aimed at women in China, with rich choices. Aqua Smooth Liquid Foundation (RMB 99/30 ml): light and moist, easy to push, effortlessly blend with skin color, very close-fitting, semi-dumb and refreshing. Oil-free and fragrance-free formula, ***6 colors.

Outlet lipstick with color lock (RMB 99): 2-part, first rub the color, PermaTone mesh structure makes the color last; Then rub the moisturizing layer to moisturize and lock the color. Durability is really nothing to say, better than many similar expensive brands. ***24 colors.

AquaSmooth Lipstick (RMB69): Regaining the moisture of pure lipstick, it is more transparent in texture and makeup, delicate and silky, and more youthful and romantic. ***30 colors.

Slim LashExact Mascara (RMB89): The root is clear and slender, and it won't knot after brushing several times. The compact brush head is easy to control. ***2 colors.

Silk Eye Shadow Trio (RMB69): Smooth texture, easy coloring and practical color matching. ***6 series color number.