1. With the vision of "becoming a leading international personal financial life service provider", adhere to corporate social responsibility and create maximum value for customers, employees, shareholders and society;

2. Advocating the values of "being a noble and valuable person based on excellent traditional culture, pursuing Excellence as the process and maximizing value as the guide";

3. Carry forward the safe spirit of "professional guidance, honest service, creating value and giving back to society", adhere to the brand positioning of "professional creating value", and realize the customer experience of "professional making life easier" in the new era of "comprehensive finance+"and "internet plus".

Extended data:

China Ping 'an Corporate Culture Framework

1. Vision: the leading international technology personal financial life service group.

2. Mission: Responsible for customers and shareholders; Mission: Responsible for employees and society.

3. Values: Maximizing value is the standard to test all the work of Ping An management.

4. Core concept: Profession creates value. Brand slogan: Profession makes life easier.

5. Cultural characteristics: crisis awareness, tolerance and simplicity.

6. Company discipline: professional leadership, honest service, company discipline, creating value and returning to society.

References:

China Ping 'an official website-Corporate Culture