1. Project & Wedding in Magic Butterfly Pavilion & Planting Flowers
Second, the project strategy of the company
1. Project background
All kinds of flowers tell a thousand words, and every sentence explains "beauty", especially now. With the continuous improvement of people's living standards, the quality of life is also improving. The pursuit of life! Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In Huainan market, wedding arrangement and art home flower arrangement have just started. Therefore, the wedding &; Floriculture is very promising.
2. Flower shop task
Effectively develop sales channels, based on providing products and services, and promote the great development of the flower market. Our perfection will become a lovely messenger, sending blessings and happiness to thousands of families, creating a fantastic wedding for you and bringing you beauty and happiness!
3. Company objectives
Become the best wedding company and floral company in Huainan.
Our flower shop will establish a certain popularity among consumers in a year, and strive to make ends meet. Through guidance and inspiration, consumers will know more about and love floral art, and the field of wedding cloth will be deeply rooted in the hearts of the people.
Third, business environment and customer analysis.
1. Industry analysis
Huandiexuan Wedding Service &; Floriculture is a flower shop focusing on weddings and floral art, which is oriented to urban residents. Target customers are newlyweds, family members, company opening ceremonies, banquets, celebrations, grave sweeping, etc. The market scene is large and wide, and as long as it is influential, it will be deeply rooted in people's hearts.
2. Target customer analysis
There are ordinary consumers such as students, housekeepers and newcomers, as well as big customers such as companies, hotels and institutions. No matter what kind of customers, they need to provide high-quality products and good services. Whether it is floral art or packaging, we should give full play to our own characteristics.
Fourth, business strategy.
1. Team members:
Wang Juan (group leader) is mainly responsible for the management and development planning of the flower shop.
Chen Ming is mainly responsible for business strategy and project planning.
X X is mainly responsible for market research and result analysis.
2. Marketing strategy analysis
2. 1 brand strategy
At the beginning of the flower shop construction, we attached great importance to the brand. On the brand packaging, according to the detailed market research and bold prediction, the artist adopted the design scheme of combining static and dynamic, carefully planned the visual image and text font, and strived for unique innovation.
2.2 The price strategy is perfect. Flower shops strive for perfection in raw materials, packaging and service, and strive to give customers the greatest enjoyment and psychological satisfaction. Take both the price route and the quality route to meet the needs of consumers at different levels.
2.3 Promotion strategy
(1) publicity strategy
By distributing leaflets and posting advertisements, we will establish good relations with major newspapers, TV stations, wedding companies, wedding photography and flower centers in flower shops to achieve mutual benefit and win-win results.
(2) service.
The service of Perfect Flower Shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for the following ways:
1. Call to thank you or send an email for friendly reminder service, and send e-cards to customers on major holidays.
2. Establish consumer questionnaires, attach gifts, and grasp the first-hand information of consumer demand.
3. Customers who buy flowers or order for the first time will receive vases with flowers and enjoy preferential prices, and enjoy the membership price after becoming members.
Exchange information and feelings with consumers on the Internet from time to time, and answer questions that customers are most interested in.
You must answer the consumer's questions in detail and smile.
6. Establish customer database files. When a customer places an order repeatedly, just enter the customer's name and other information and it will be automatically transmitted to the system.
Channel construction
At present, flower shops mainly establish business relations with first-class wholesalers. When choosing a wholesaler, we will generally examine its business performance, reputation and cooperative attitude.
Whether the goods are timely or not requires wholesalers to have several marketing outlets in different areas of the same city, so that university distributors can pick up flowers on the spot. Usually, they sign cooperation agreements with wholesalers and reach agreements on issues such as price and product quality.