NAINSOOK (Chinese transliteration: LANSUE) is a clothing brand representing home fashion from new york. For many years, we have always believed that high-grade home life can not be separated from perfect cotton home clothes. How to make the fabrics of household clothes more comfortable and fashionable is our endless exploration.

Brand history

From 65438 to 1960s, the British "Industrial Revolution" began, which formed a huge demand for cotton on both sides of the Atlantic. After the American "Industrial Revolution" began, people demanded higher quality of cotton. At this time, a kind of high-quality cotton-"Nesuke cotton" appeared after artificial improvement. It belongs to high-quality long-staple cotton and can be used for high-grade cotton processing with high economic value. Become the protagonist of the "cotton kingdom" in the western United States at that time.

In the 20th century, in new york, fashion capital of the world, Licheng new york R&D Center was refined by modern technology according to the characteristics of "Naisuke Cotton" and registered its brand. This new cotton is registered in China under the name of Cotton. Combined with our production strength, we are committed to designing slow-living products to provide leisure and pleasant services to consumers all over the world. "Langxu Cotton Household Clothing" was born in 1999, which inherits the spirit of continuous research and development. Licheng R&D team was formally established in China in 2008, recruiting professionals such as brand, design and plate making, expecting to bring a brand-new American slow life concept to China consumers. At the same time, this team is the origin of "co", Xu Lang is translated from English "NAINSOOK", and LANSUE is the Chinese pinyin of "Xu Lang".

20 12, adhering to the brand spirit of putting design first and advocating American slow life, Lansue &；; This more refined product line is also operated by Licheng R&D team. Lan Xue & Company was born.

Brand concept

With the continuous improvement of people's living environment in China, household clothes will surely become a new fashion consumer goods in daily life.

As a representative of the fast-growing high-end home clothing brand in China market,

Xu Lang Lansu &; With keen market insight and outstanding creativity,

Take the fashionable European and American style as the product design concept and the three-layer cotton technology as the core technology.

Put forward the brand concept and slogan of "adding some cotton to life",

Bring consumers a "fashionable cotton experience after returning to China".

In 1990s, Xu Lang focused on the international market and put forward the idea of building an international high-end home clothing brand.

And quickly gained market recognition and achieved great success in the household clothing industry.

Became the first enterprise in China to build an international high-end home clothing brand.