No matter how beautiful things are, with the passage of time, they will all become the past. Only by constantly creating the creative source of beauty can we constantly produce beauty and constantly interpret what beauty is.
Pixar, a legendary animation company, is such a miracle company that seems to be able to create beauty continuously. Its popular animated film Dream Journey won the box office in the second week. Of course, we can still recall the wonderful movie-watching experiences brought by Toy Story, Finding Nemo, Travel Notes of Flying House and Internal and External Repair.
Why does Pixar always make us willing to spend money and time watching movies?
First of all, Pixar's continuous creativity gives the work a super appeal. But why do you have this idea? Ed Catmoore, the author of Innovative Company-Inspiration from Pixar and one of the founders of Pixar, revealed the secret of Pixar's continuous innovation and innovation in the past 20 years.
First, cut to the chase and eliminate the communication category.
It seems to be a slogan to say "eliminate classes" internally, because it is difficult to do so, and we must start from the details. After Jobs bought Pixar, he put a huge long table in the Pixar conference room, which is said to be the work of a designer highly admired by Jobs and expensive.
It is this expensive table that divides their sense of class during the meeting. In the middle of the table, the director and producer seem to be more important, and others sit on both sides in turn. After a long time, in order to let everyone know how to sit, the secretary will print out the seating card and put it on the table to guide everyone to do it.
As a result, the opinions of the people at the dinner table are not important, but those of the middleman are more important. As a creative company, excellent creativity is the starting point, and the standard of good creativity is not the level of identity. Good ideas are usually the result of brainstorming and collective wisdom. Class will hinder creativity when it stimulates creativity. As managers, we realize that we must inspire employees' frankness and encourage them to use their brains to make suggestions for the company.
So Catmull threw away Jobs' favorite table.
Second, allow immature ideas, but iterate quickly.
Finally, an idea becomes successful, which usually requires growing pains. At first, it was a seed of possibility. In the book Innovative Companies, there is an interesting metaphor. Inside Pixar, the first appearance of any film is called "Uglydoll". Because: first, most children are born ugly, don't care, and movies are the same; Second, as a child's "parent", it takes patience and time to cultivate, so that the "child" can eventually become a good person.
The plot of Monster Power Company has changed greatly. One of the protagonists we saw was a lovely 7-year-old girl, but in fact, at the beginning, the protagonist of the script was a 30-year-old male accounting monster, Sally's partner, with big eyes, and didn't join the script until the story outline was written for more than a year. Travels around the Flying House, originally designed as a story of two brothers fighting for the throne, finally turned into an adventure of a little fat man and grandpa.
Immature creativity does not mean failure, it just needs the wise to constantly correct it. As long as the speed is fast enough, you can constantly adjust to the correct path. If you deny creativity because it is immature, many ideas will not happen.
Third, encourage adventure.
On the basis of good ideas, keep trying whether there can be new breakthroughs and better angles. Create new things under familiar things.
Except what I read in the book Innovative Company. We can also learn some experience directly from film works.
First, there is a good story. No matter which Pixar movie it is, it always tells us a touching story. The story is full of flesh and blood, soul and wisdom, complete and meaningful, which can arouse all human emotions, affection, friendship and love, as well as the pursuit of dreams, exploration of ideas and new interpretation of legends.
Secondly, only one central idea is transmitted to the audience at a time, which gives the audience the deepest impression and the most sincere emotion. Travel Notes of Dream Circle focuses on how to solve the contradiction between family ties and personal pursuit of dreams. In the end, both sides found their own paranoia, and finally resolved the contradiction through mutual love.
Finally, we found that Pixar's cartoon took a minimalist name. Simple names such as Toy Story, Finding Nemo, up and Coco are easy to remember and spread, which are in line with the theme and definitely reflect high internal skills.
Why is Pixar's animation attractive? Golden crutch thinks it must have other better qualities, and expects the audience to discover them themselves.