Consumers or users form a sense of satisfaction through the use of brands and branded products, and they will form a consumption experience around brands and store it in their memories, forming the basis for future consumption decisions.
Some enterprises set up a good image for their brands, endow them with good feelings, or represent a certain culture, so that brands and branded products form a good memory in the minds of consumers or users, and people will feel a culture for this brand and associate it with a quality, standard and hygiene.
Extended data:
Brand is an intangible asset of an enterprise, which has no independent entity and occupies no space, but its original purpose is to make people remember a product or enterprise in an easy-to-remember form. A brand must have a material carrier, and it needs to express itself through a series of material carriers to formalize the brand.
The direct carriers of brands are mainly words, patterns and symbols, while the indirect carriers mainly include product quality, product service, popularity, reputation and market share. Without material carrier, the brand can't be displayed, let alone achieve the overall communication effect of the brand.
Excellent brands are more prominent on the carrier, such as Coca-Cola, which reminds people of the drinking effect of their drinks, and its red pattern and corresponding packaging can play a unique role, while McDonald's with its yellow quasi-arch "M" will give people exclusive visual effects.
References:
Baidu encyclopedia-brand