Dream, care for the future!
"Dream" is the core of our brand, and "care" is the concept of our products. The future is everyone's inner yearning and longing. The Frog Prince gives you a promising future, a quiet spiritual space, unlimited imagination in your heart, and more freedom and happiness in your mind. The Frog Prince is with you, caring for the healthy growth of the next generation and caring for the dreams and hopes of the next generation.
In the era of new consumption of mother and baby, the new generation of parents are gradually standing at the home of parenting. They are exquisite and fashionable, and they are typical ingredients and details. Compared with the price, they are more willing to study the formula composition, subdivision function and usage scenarios of the products, and focus on the field of maternal and child care. With the improvement of the parenting needs of maternal and child users, refined nursing is gradually emerging, which also promotes the development of maternal and child care products in the direction of innovation and refinement.
As a national brand that has been focusing on baby care for 22 years, Prince Frog has long seen the care needs of babies of different ages, innovatively put forward a new concept of "subdivided care, more professional", and recently launched a joint brand of Prince Frog and Princess-Frog Birun Advanced Care Series on the whole network.
As an important strategy of frog prince brand, "subdivided nursing, more professional" is also the inevitable way confirmed by market data for a long time. It is understood that the frog prince focuses on the research and development of girls' hair problems, fully conveying the concept of "my girl,' raising' is super good". The whole series revolves around the core word "nourishing", which is not only "nourishing well", but also "nourishing well", improving the nutritional status of skin and reducing skin problems.
According to the survey, the root cause of children's skin problems in China is nutritional deficiency and skin overreaction caused by region and living habits. Based on this discovery, Prince Frog chose the natural cherry extract known as the "king of nutrition" as the core ingredient of this series of products, which is rich in VC nutrients and can help nourish the skin. In addition, the frog prince has added a unique fragrance formula to the whole series of products, which can produce different fragrances according to the changes of skin temperature and time. In addition, in the bath and moisturizing products, frog prince also specially added imported amino acid surfactant (mild cleaning) and squalane (high moisturizing) respectively.
This time, the frog prince brand has spread all over the princess joint name. From the elevator to the railway station, posters about the joint name of frog prince and princess can be seen everywhere. The slogan "1.5 times softer, super power to nourish hair" is catchy and impressive.
In addition, the changes in the consumption environment and consumer groups have brought about inevitable changes in the media environment and communication methods. So the frog prince's marketing strategy and communication mode have also changed and innovated. In addition to the full coverage of many offline large-screen advertisements, the launch of this new product has also caused a heated discussion on the platform of Xiaohongshu Grass Planting. In addition to winning the favor of a large number of amateur consumers, many experts have followed suit and used the products jointly signed by Prince Frog and Princess.
As a leading brand in the field of baby care, Prince Frog has created a hairdressing and skin care product that is more suitable for girls in China with ingenuity. It not only protects girls' hair and skin with practical actions, but also enhances every girl's self-confidence and vitality through subtle sense of ceremony. Standing at the height of the industry, the maternal and child care market continues to erupt, and the industry accelerates the survival of the fittest. Prince Frog is striding forward to break the market with the ultimate products that are more subdivided and closer to the user's own skin care concept.
Use frog prince to make your skin moist, smooth and elastic.