Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. On June 65438+1October 65438+February 2006, Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as "Shanghai Automobile") officially announced that its own brand was named "Roewe", which means "innovation honor and prestige are all over the world".
Roewe's brand has developed rapidly in the past four years, and its products have covered the intermediate and high-end car markets. "Technology" has become the brand label of Roewe. Roewe brand slogan is "Taste technology, know what you know and do".
At the19th Shanghai International Automobile Industry Exhibition, SAIC Roewe officially released a brand-new ME series and launched its first SUV Roewe Whale. SAIC Roewe also brought new Roewe RX5 PLUS, new Roewe i5, new Roewe iMAX8 and other new cars, and officially announced Simon as the spokesperson of the new Roewe RX5 PLUS.
Taking "becoming an automobile enterprise (group) with core competitiveness and international operation ability" as its own development goal, the naming of independent brands fully embodies the differentiated strategic thinking of "building an international brand from a high starting point" of Shanghai Automobile.
Roewe brand has made a breakthrough in the mid-to high-end car market, which shows the strong comprehensive strength and competitiveness of Shanghai Automobile. The breakthrough of independent brands in this field is a step that China's independent automobile industry must take to develop healthily.
Shanghai Auto directly chose the mid-to-high-end brand positioning, facing the fierce competition of strong brands of global auto giants. Its courage is amazing, and the Roewe brand's four-year market achievements have been highly recognized by the industry and consumers.