From 65438 to 0953, American hugh hefner founded the "Playboy" clothing brand. PLAYBOY's translation means: open, elegant and happy, which contains the style of "always popular and always young". After nearly 50 years of wind and rain, PLYBOY has turned decay into magic, becoming an internationally renowned brand leading the global fashion trend, with sales outlets all over the world and more than 1000 chain stores (cabinets). 1986 Playboy "Playboy" brand clothing entered the China market. After more than ten years' careful construction, China consumers have experienced the elegance of international brands, and their "fashion, elegance and happiness" style has become a symbol of modern people's noble status. 1953 10, the first issue of Playboy magazine was born on the dining table in Hefner's kitchen, and the cover introduced the calendar girl Marilyn Monroe. Hefner, 27, borrowed $8,000 from relatives and friends, spent $500 to buy the copyright of Monroe's semi-nude photos, and founded Playboy by cutting and pasting. Unexpectedly, the inaugural issue sold more than 50 thousand copies (50 cents each) The birth of Playboy catered to the social trend of thought in the United States at that time, which Hefner himself did not expect. Hefner once said that he never wanted to be a "revolutionary", and his purpose was to create a mainstream men's magazine with "sex" as its content, which happened to be a very revolutionary idea. During the "sexual revolution" in the 1960s and 1970s, reading Playboy became a symbol of rebellion. Shortly after the end of World War II, the economy began to recover, and the appearance of automobiles, birth control pills and television, coupled with the influence of sexology research, urbanization and Vietnam War, made the university campus filled with an anti-traditional atmosphere. Playboy, which focuses on semi-nude photos of women and talks about sex, leisure and life taste, quickly emerged as the best-selling men's magazine. One year after publication, the sales volume of each issue exceeded 654.38+10,000 copies. The circulation was once as high as more than 8 million copies per issue. At that time, watching Playboy became synonymous with "enjoying life". In 1930s and 1940s, the slogan of American teenagers was: "Be as rich as Rockefeller when you grow up"; In the 1960s, the slogan became: "When you grow up, you should have fun like Hefner". Playboy was pushed to the forefront by the radical cultural movement at that time and became a banner of the sexual revolutionary movement. The most important thing of the "sexual revolution" symbolized by Playboy is not the change of sexual behavior, but the legalization of the media's public reporting of "sex". "Pursuing happiness" is the essence of Hefner's philosophy in Playboy. In the first issue of Playboy, he once wrote: "Playboy does not refer to decadent hedonists. Our so-called' playboy' is a person who doesn't regard life as just a string of bitter tears. The idea behind Playboy magazine is that entertainment and enjoyment are good things. Each of us is just living in the world in a hurry, and life should be lived with flavor. Sex itself is not just about passing on the family, it is the driving force that really makes the world move forward. " Hefner believes that Playboy can beat many competitors in the past because it pursues not only a magazine style, but also a lifestyle, and "sex" is only a small part of it. Hefner is a direct person, but he is not a rude person. After gaining a firm foothold, he demanded higher and higher quality of magazines. Every issue of Playboy has a close-up of a playmate, an interview, fictional literary works and an introduction to the art of the classic Playboy ... Some famous models, such as naomi campbell and cindy crawford, as well as Hollywood stars sharon stone, Kim and Bessinger, are proud of it. Michael Jordan, Bob Dylan and Bill Gates have all been interviewed by Playboy. John updike, Joyce Carol Oates, Stephen King and tom clancy also published articles in magazines. Playboy, which has been published for 50 years, has witnessed many important times, and the cover girls are full of amorous feelings. The only constant is the enchanting bunny with childishness. With the growth of age, the relationship between Christie and her father began to become close. Talking about politics, talking about religion, almost everything. She found that Playboy was not entirely a pornographic magazine. It has its own political position. It has a clear-cut stand against the Vietnam War and the death penalty, and often publishes some sharp interviews or articles written by well-known domestic writers. So, after graduating from brandeis University with honors, Christie decided to go out of Gunn's daughter's world and become a member of the Hefner family. Nowadays, beyond the era of fate, Playboy's territory has been extended to TV, video and Internet beyond magazines. Despite fierce competition, its average circulation can be maintained at about 3.2 million in recent years, and about 6.5438 million American adults buy it every month. Twenty-five years ago, Playboy began to explore overseas markets, and now there are 19 editions in the world, which are shared by 5 million readers (mainly men) in different countries. Playboy and its bunny logo have become one of the symbols of American culture. In 2000, a street in Chicago was named "Hefner Road". 1967, he appeared on the cover of Time magazine (this is a magazine that Hefner had to look up all the time), and the title of the report was: Pursuing pleasure. Rabbit head 1953 was designed by Arthur Paul, and it is considered to show the entertainment side of "playboy" and represent a more relaxed part of life. Rabbits are an important source of global income for Playboy. It is the most famous trademark in the world, just like the big M of McDonald's, the small hook of Nike, and the little man playing POLO on the polo shirt.