When Evergrande entered the bottled water market, it shouted the slogan of achieving 300 "small goals" in three years. At that time, the domestic high-end bottled water market was only 654.38+0 billion, which meant that it was obviously impossible for Evergrande to triple the market by itself. Evergrande stumbled, but it seems that it didn't learn much.
From 2065438 to June 2008, Evergrande entered the FF founded by Jia Yueting, intending to set foot in the new energy automobile industry. Boss Xu is a man of his word. Forefoot decided to cooperate, FF got the first $800 million, but Boss Jia spent a lot of money, and this $800 million was soon gone. Then Boss Jia asked Evergrande to pay another $700 million. After being rejected, Evergrande's dream of building a car died before it got off to a good start.
Boss Xu is not only loyal but also persistent. After the quarrel with FF, NEVS (National Energy Electric Vehicle) officially became a wholly-owned subsidiary of Evergrande in June 2065438+2009, which means that Evergrande is one step closer to the dream of building a car. The core intellectual property rights of new energy vehicles basically come from Saab, and the technology is relatively old. However, NEVS has the production qualification of both fuel vehicles and new energy vehicles, which is probably the most important thing for Evergrande. If you want to build a car, you must first have a "birth certificate".
Evergrande acquired NEVS, but it didn't rush to build a car, but enclosed it. The newspaper published a report in July last year that Evergrande has acquired as much as 6,543.8+0.46 million square meters of land in the name of NEVS since April 2065.438+09, including many residential land. Evergrande has been building cars for a long time, but it is still inseparable from its old business. This may be the occupational disease of boss Xu.
The core idea of boss Xu's car-making is summed up in five words: "buy, close, circle, big and good" to buy is easy to understand. Mr Xu is never short of money. Even if he is short of money, there will be a steady stream of investors. Since 20 19, Evergrande has successively acquired 58.07% equity of Shanghai Kanai New Energy and 70% equity of Tate Electromechanical, with the former supplying batteries and the latter supplying motors. In this way, Evergrande has two core components of electric vehicles, although they are not big suppliers.
As for "combination", NEVS in the previous article is an example. The "circle", according to boss Xu's meaning, is "a circle of friends who build cars for the all-star lineup", which is somewhat similar to today's "visit" with online celebrities, appearing in each other's videos to jointly increase the fan base. After buy buy's continuous acquisition, it seems imminent for Evergrande to build a car.
Although what Evergrande paid for was not the best, it was "not useless". Isn't it true that Evergrande's new car appeared online yesterday? The road running video of Hengchi 1 ". Although this video has a strong sense of CG, no one dares to say that it is fake. If the video is true, it can only be said that Evergrande's R&D capability is world-class. Just bought a new car for more than a year, its R&D speed not only hung up the traditional car companies, but even Tesla was blown up.
Judging from the positioning of Hengchi 1, the wheelbase of 3 150mm has reached the standard of D-class cars. As a new brand, Hengchi is a bit reckless to play high-end as soon as it comes up. It is somewhat similar to the trajectory of Evergrande Ice Spring. Evergrande Ice Spring also hit the high end when it was first listed, and the result failed. The domestic new energy vehicle market has broad prospects, but this does not mean that Evergrande can easily get a share. Look at many new forces that have fallen before. How many points can Evergrande win?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.