The leading role of propaganda work in corporate culture The propaganda orientation of an enterprise determines its image in the public mind.
Information propaganda not only carries the mission of knowledge dissemination, but also bears the responsibility of dissemination. Information is people's understanding of the objective world, and useful information and experience are processed into knowledge.
Learning needs a rigorous and down-to-earth attitude, and it needs to infect people around you with personality charm. The same is true of the propaganda work of enterprises. The gradual formation of information propaganda work team is conducive to the inheritance and development of corporate culture and the promotion of information propaganda work. Finally, the sense of responsibility of corporate propagandists continues to rise.
The core of Scientific Outlook on Development is people-oriented, inspiring and mobilizing the enthusiasm and initiative of employees to take the initiative in propaganda work. It is a good shortcut for enterprises to carry out publicity. Through effective system guarantee, employees are encouraged to actively participate in the propaganda work of enterprises.
Cultivating an excellent propaganda team is the focus of enterprise propaganda work.
In the process of enterprise publicity, it is necessary to change the previous empirical and inefficient service operation mode, use modern information technology and absorb advanced management service concepts.
In the process of work investigation, corporate propagandists should appropriately exchange experiences with their peers, gradually establish their prestige in the market in the process of improving corporate cultural taste, and finally win the respect of customers.
Enterprises should strengthen the training and publicity to publicize the ability of new people, and finally let employees become learning talents. Enterprises should let employees receive training in the front line, improve their ability to observe, analyze and solve problems, and finally learn to deal with swimming information.
The propaganda work of an enterprise cannot rely solely on the propaganda personnel of the enterprise. All propagandists in the organizational structure of an enterprise should attach importance to the propaganda work of the enterprise. By holding a regular meeting of the enterprise, the specific requirements in the work are put forward at the meeting, and the tasks and goals of the enterprise are defined. The propaganda work of enterprises must realize the unified overall information release, and maintain the unit image by ensuring the information quality. Enterprises should make full use of developed information media technology, grasp the trend of social change, study the latest achievements, base on regional conditions, formulate and implement clear and feasible plans for enterprises, and finally establish the internal and external image of enterprises by strengthening communication and understanding with peers.
To turn the research results of enterprises into productive forces, it is inseparable from the efforts of enterprise propagandists. Through the role of information media propaganda, enterprises finally realize the investment in their own products and promote the harmonious and healthy development of society.
Enterprises should strengthen the crisis awareness and competition awareness of propagandists, constantly convey the importance of corporate propaganda to employees in the process of perfecting their own propaganda system, and finally improve their service awareness and seek development in the competition.
As an important part of the core competitiveness of enterprises, corporate culture has a lasting and long-term impact on the survival and development of enterprises, and corporate propaganda has an important role in promoting the construction of corporate culture. Under the current economic development situation, the propaganda work of enterprises, as an organic part of corporate culture, can enhance cohesion and centripetal force, and ultimately improve quality of enterprise and enhance the competitiveness of enterprises.
Corporate culture construction can not be separated from the support and cooperation of corporate propaganda work, and also from the participation of managers at all levels and all employees.
Enterprise propaganda work is conducive to promoting the construction of enterprise culture.
The propaganda work of enterprises should be integrated into the cultural construction of enterprises, which is conducive to enhancing the self-confidence of employees in their work, thus inspiring the morale of employees, stimulating their enthusiasm and creativity, and finally achieving the development goals of enterprises.
With the deepening and infiltration of enterprise propaganda work, propaganda work can promote enterprise culture to enter a new realm and eventually be sublimated. Enterprises should carry forward the advanced concept of enterprise construction in specific propaganda work, and finally organically combine enterprise core values with daily work. The continuous sublimation of employees' ideological realm can also promote enterprises to enter a higher realm.
Only by establishing a healthy culture can enterprises be more conducive to their own development. The organic combination of propaganda work and corporate culture determines the effectiveness of corporate culture construction. Enterprises should have a position in the process of promoting their own culture, that is, regular window display, blackboard newspaper and slogan. Conditional enterprises can also set up radio stations and closed-circuit television in the enterprise, so that newspapers and various media in the enterprise can cross-promotion, so that the enterprise can finally stand out in the market competition.
Corporate propaganda is a special advantage in the process of corporate culture construction. The core spirit of an enterprise determines its values and concentrated expression in the production process, and it is necessary to refine its inner spirit and values. In the process of enterprise culture construction, the propaganda work of enterprises is also the direction of enterprise construction, and propaganda needs to have a unique feeling and play a decisive role.
The vast majority of corporate propaganda work has the function of cultural education, which is the main way to strengthen corporate culture construction in the process of promoting cultural construction.
In the process of corporate culture propaganda, it is necessary to realize the overall construction, and finally carry out the work in a planned and step-by-step manner, so that the foundation of corporate culture can be consolidated and strengthened in the process of strengthening the construction of propaganda personnel.
Organizations at all levels of enterprises should strengthen ideological education for employees, guide employees to establish a correct outlook on life, world outlook and values, while improving the ideological and moral quality of employees, they should also pay attention to giving play to the position role of propaganda work, and finally promote the healthy development and educational significance of corporate culture by using public opinion guidance.
For oilfield work, it is necessary to highlight the arduousness and task of creating excellence in the propaganda process, and finally establish an effective work flow to realize the effective use of resources and the specific practice of work.
(Author: Daqing Oilfield Chemical Co., Ltd.)
On the Construction and Publicity of Corporate Culture is the sum of business philosophy, business purpose, business policy, business image and values formed in the production and operation activities of enterprises, the fundamental expression of enterprise personality and the soul of enterprise survival, competition and development. As an effective carrier of corporate culture, corporate propaganda plays a very important role in the construction and promotion of corporate culture, which can enhance cohesion and centripetal force internally, establish corporate image externally, improve quality of enterprise and enhance competitiveness. Doing a good job in corporate culture construction is inseparable from the support and cooperation of corporate propaganda work, as well as the participation of corporate party organizations, managers at all levels and all employees.
First, the relationship between corporate culture and propaganda work
Corporate culture has many functions, one of which is the guiding function, that is, to guide employees to advance towards the established goals, so that the goals and beliefs of the enterprise are deeply rooted in the hearts of employees, so that employees can form a * * * understanding of the enterprise goals and become beliefs, and have a strong sense of mission, honor and responsibility, so as to consciously do their best to do their jobs. The direct purpose of corporate culture construction is actually to improve people, shape people, improve the overall quality of employees and improve the overall function of enterprises. Like the spread of all cultures, the role of corporate culture can only be brought into full play through effective publicity. The quality of propaganda work directly affects the construction of corporate culture, whether corporate culture can play its role in mobilizing the enthusiasm of employees, and then affects the survival and development of enterprises.
First, attach great importance to the construction of corporate culture and publicity work ideologically.
For a long time, many people have some misunderstandings about the significance of corporate culture and propaganda work. Many people unilaterally think that corporate culture and propaganda work are the functions of shouting slogans, engaging in activities, compiling an internal magazine, holding a conference, invigorating the atmosphere and boosting morale; A few people even think that as long as scientific research, management and production are well done, culture and publicity are secondary and dispensable. In view of this concept, we must really improve our understanding of the importance of corporate culture and propaganda work, improve and perfect the system, so that it can enhance cohesion and combat effectiveness within the enterprise, establish a good corporate brand outside the enterprise, and play a role in enhancing the corporate image.
1. Deeply understand and understand the connotation of corporate culture and publicity work, and realize that effective publicity is a necessary prerequisite for developing corporate culture construction. We should realize what corporate culture and propaganda work are all about. Create momentum? It is necessary for enterprises to form an ideological understanding that corporate culture theory is a qualitative leap to traditional management theory and behavior theory and an advanced management theory. The cultural management mode suitable for the enterprise and the effective and in-place propaganda work are the powerful guarantee for the enterprise to implement all-round management, which is helpful to improve the management level of operators, create a good development environment and enhance the core competitiveness of enterprises.
2. The importance of enterprise leaders is the key to promote the construction and publicity of enterprise culture. Business leaders should be advocates, managers and demonstrators of corporate culture. On the one hand, the propaganda work of enterprises is carried out under the direct leadership of the party and government of enterprises, which plays a very important role in promoting the construction of enterprise culture. On the other hand, the propaganda work of enterprises can integrate advanced party spirit culture into the construction of enterprise culture, thus ensuring the healthy development of enterprise culture in the right direction. Without the active participation of enterprise leaders, the unified construction of enterprise culture and propaganda work is easy to become a mere formality and cannot be promoted for a long time. What I am doing now is that the Propaganda Department and the Cultural Work Department merge and cross-serve, which is very conducive to the organic combination of the two.
3. We should know that employee participation is the effective implementation of corporate culture construction and publicity. Employees are the main body of corporate culture construction, and corporate culture pays attention to people's all-round development and can subtly influence employees' thoughts and behaviors. Enterprise propaganda attaches importance to people's spiritual strength, and mainly emphasizes the exertion of people's subjective initiative. The two have one thing in common, that is, the main body and the foothold of the final practice of work are enterprise employees. If there is only the advocacy and demonstration of business leaders, without the participation and efforts of employees, the expected purpose will not be achieved. Only by constantly improving the quality of employees and fully embodying the people-oriented spirit of corporate culture management can corporate culture construction develop healthily, continuously and healthily.
4. Establishing a learning organization is the fundamental guarantee for promoting corporate culture and publicity. With the advent of knowledge economy, higher requirements are put forward for the knowledge level of individuals and enterprises. Cultivating employees' continuous learning is an important principle to ensure the vigorous development of corporate culture construction and corporate propaganda work. Practice has proved that the most successful enterprise is a learning organization, which is not only manifested in good performance, strong competitiveness, strong vitality and most vitality, but more importantly, it can make employees gradually imperceptibly influence in the process of learning and sublimate the value orientation of life. In the Opinions on Strengthening the Corporate Culture Construction of * * Co., Ltd., the group company also explicitly proposed to strengthen the construction of learning organizations, and demanded to improve the comprehensive quality of employees and cultivate them. Four? Have a bottom line, responsibility, personality and faith? Sihui? I can learn, execute, innovate and communicate. Two healthy? (physical health, mental health) personnel, strengthen the honor management, highlight the exemplary role, and promote the all-round development of people.
Two, based on the actual situation of enterprises, the construction of distinctive corporate culture and cultural propaganda positions.
1 embodies the unique corporate culture of the enterprise. Corporate culture is a mirror and a banner of corporate publicity, which can show the positive things of the enterprise, express the core values that the enterprise adheres to, and let the public know and agree. The shaping of corporate culture personality should be combined with the specific situation of the enterprise, highlighting the differences in corporate values, entrepreneurial spirit and business philosophy. Our%% * * * * * * * * * * was formerly * * * * * *, with a history of more than 50 years. We have cultivated excellent culture and accumulated good traditions. While carrying forward and developing, the group company has continuously developed and innovated, gradually formed its own unique core concept and enterprise spirit, carried out sub-culture construction such as humanism, innovation, honesty, quality, safety and brand culture, gradually improved the management system and improved management efficiency. As a second-class enterprise of the group company, our institute has established an organization and leading body for corporate culture construction according to the overall planning and requirements of the group company, and integrated and innovated the original corporate culture according to the development reality, and gradually formed it? People-oriented and harmonious development? Corporate mission; ? Rigorous, realistic, innovative and efficient? Enterprise spirit; ? Build a leading scientific and technological enterprise integrating scientific research and development, scientific and technological services, scientific and technological industries, engineering contracting, technical trade and logistics services. Civil * * * equipment industry technology innovation base; The main technical service providers of scientific and technological progress in the industry; * * * * Technical application and * * * security of major technical service providers; Major manufacturers of civil equipment, production equipment and key materials? Corporate vision; ? Take innovation as life, talent as foundation, management as foundation, market as guidance and competition as driving force? The management concept of.
2, the construction of cultural propaganda positions with enterprise characteristics.
The construction of corporate culture propaganda position is an exploratory work, which is endless. We should gradually master the laws of corporate culture construction, base ourselves on the reality of enterprises, combine corporate culture propaganda with solving practical problems of enterprises, and combine it with production and operation management, ideological and political work and spiritual civilization construction to create a cultural propaganda position with distinctive corporate characteristics.
Establish a high-quality cultural propaganda team. In order to strengthen the construction of corporate culture and give full play to the prominent role of corporate culture propaganda, there must be a cultural propaganda team with high efficiency, ability to fight hard and conscientious. It is necessary to combine the needs of corporate culture construction, start from the foundation and continuously strengthen team building. Through strengthening guidance and supervision, propagandists are urged to do a good job in propaganda work seriously and solidly.
Create a strong cultural atmosphere. It is necessary to carry out corporate culture propaganda through multiple channels, angles and levels, and create a strong corporate culture propaganda atmosphere. Promoting corporate culture depends on the participation of all employees. Always insist? From employees to employees? Policy, formulate a unified propaganda strategy and focus on the use of propaganda positions, so that the propaganda work of enterprises can have greater influence and extensive radiation. It is necessary to innovate working methods, enhance pertinence, and guide the lively promotion of corporate culture construction.
Improve the publicity and evaluation mechanism of corporate culture. It is necessary to establish an evaluation and incentive mechanism for corporate culture propaganda, incorporate corporate culture propaganda into the performance appraisal system of business operators, and regularly evaluate the effect of corporate culture propaganda. The design of evaluation content must be consistent with the work content of enterprise culture construction, and should be formulated or designed according to the development plan of enterprise culture construction. The evaluation criteria must be specific and reasonable to ensure the orderly and smooth development of corporate culture publicity and evaluation activities, and the evaluation results must reflect fairness, objectivity and rationality.
Third, realize the organic combination of corporate culture and propaganda work.
Corporate culture can shape corporate image, and corporate culture also needs in-depth publicity, display and dissemination of its ideas. Establishing a good corporate image requires the support of corporate culture and active and effective publicity. In the process of enterprise development, from management style to leadership level, from scientific research and development to marketing, from staff quality to product quality, from hardware investment to software development, all factors are permeated with culture and reflect corporate image. All these require a high degree of unity of corporate culture and propaganda work. Imagine that if corporate culture and propaganda work stick to themselves, it will not only be bad for promoting enterprises, but also cause visual confusion to the public and interfere with in-depth understanding. Not only will it not form a resultant force, but it will also have side effects. Therefore, corporate culture and propaganda work should be unified and organically combined in content and form.
1. Corporate culture is a complex, which consists of four levels: concept, system, behavior and material. Any successful enterprise should refine and summarize its own unique corporate culture, and refine it from the aspects of concept, system, behavior and material, so as to maintain a high degree of consistency in these four cultural levels. At the same time, when making the annual work plan or short-term and long-term planning, the propaganda work should include the content of corporate culture, and be carefully planned and designed, so that the two can blend with each other in content, have correct positioning and distinct personality, and truly complement each other.
2. To give full play to the combined effect of the two, it is necessary to make a fuss about the form. Corporate culture can be displayed and conveyed to the public through corporate image advertisements, logos, trademarks, brands, product packaging, and internal and external environment layout of enterprises. Expand the visibility and reputation of enterprises and products. Corporate culture can also be promoted through the following channels: first, the conference promotion channel. Such as economic work conference, administrative work conference, party work conference and so on. Because every meeting itself is a process of work, study, especially collective study. It spreads enterprise values, rules and regulations and codes of conduct, as well as the judgment of enterprise material culture and spiritual culture. What the hell is this? Enterprise? Culture? Corporate people? This process. With the repeated development of such activities, the cultural concept of enterprises has gradually penetrated into the blood of entrepreneurs. The second is the way to improve daily management. For example, the code of conduct of an enterprise is to spread and shape the culture and image of its own enterprise with daily management. The third is the promotion of education and training, such as various trainings for employees. The fourth is the way of media promotion, such as newspaper, internet and TV coverage of enterprises. Finally, there is a very important way to promote activities. Spread and penetrate through various cultural activities organized by enterprises. Like what? "Two Excellent and One First" Appraisal and Commendation? 、? Technical competition? 、? Safety drill? 、? Job training? 、 ? Essay activity? 、? Speech contest? 、? Sports meeting? 、? A literary evening? And other colorful activities. In this way, it is the easiest to transform the level of consciousness (such as cultural ideas) into the level of action, and finally realize the corporate culture consciousness.