Shenzhong Heishui Beverage Company
The packaging of "Black Water" is simple and cool, changing the transparency and purity of the past and showing people with an all-black veil. There is a little evil and dark smell on the outside, and I suddenly think of the poison hidden in Snow White's poisonous apple. This kind of paranoia is beyond the reach of ordinary people, haha. ) transparent PET, transparent bottle label, black liquid, absolutely suitable for summer wear (...) Is there wood? When the water is slowly used up, (haha, enjoy the dark side).
Product description: The first magical blueberry beverage with black as the theme in China.
Product name: Blackwater
Product specification: 480ML* 15 bottles
Product content: Blueberries
Product selling point: a new force with cool appearance, the highest value and unique taste.
Product positioning: mysterious and novel packaging and unique taste cater to the main target consumer groups, especially for young people and students who like to be unconventional.
Design originality: unique colors and simple shapes make the products have unique display advantages and give you a black shock. At the same time, fashionable and healthy content caters to the tastes of most consumers. The combination of the two brings consumers the desire to buy.
Marketing ideas: stores first, special communication prominent, continuous promotion, blooming everywhere, key support, point to area, atmosphere creation, step by step.
Company support: Plan according to market type, customer type, time characteristics and customers, rather than simply considering the purchase quantity.
The darkness before dawn is the hardest, and the situation before success is the most depressing, but the light always attracts the strong who explore, and success always belongs to the brave who persist. Let the magical black water accompany us, from darkness to light, and walk with us all the way! Explore the unknown journey.
Haha, let the black water take you to the magical world and let you enjoy the infinite reverie from night to day. Play cool and hack me.
Taking innovative functional drinks as a case, based on the brand strategy sharing of Oriental Torch People, we choose our own position in the competition and find our own 1% difference in Datong, so as to impress consumers. Only by calming down can we enter in silence and erupt in silence.
How many flavors does ginseng black water have?
Shenzhong Blackwater includes three products, namely: blueberry flavor, which takes "eye protection" as the core appeal and grasps the consumption needs of students, office workers and other people who often use their eyes; A variety of vitamins, with the slogan of "drinking charging treasure", meet the consumers who often stay up late and need to replenish their physical fitness; Black Brin flavor, with the slogan of "light and sweet memories", is light and sweet for people who lack water, just like the sweet memories of well water at home when they were young.
What is the function of Ginseng Black Water Drink?
Black water is actually foreign mineral water, and its price is very high. A bottle of 40-60 yuan, which tastes similar to domestic mineral water. It is a niche product. Domestic manufacturers have changed to juice drinks, and at least 20 are making them at present. Basically, it is blueberry, blackcurrant, blackberry, red raisin, mulberry and other flavors, with no special features.
For example, this nonsense is fashionable and light to drink. Blueberry juice, different from other manufacturers, is a hexagonal bottle with GABA- amino acids, electrolytes and vitamins added.