Five planning schemes of Chinese Valentine's Day Valentine's Day theme activity 1 Activity name (theme): "Red line ties your heart"
Activity Type: Interactive
Venue: XXX Book City
Activity time:
Main contents of the activity:
(1), a large display board is placed in a conspicuous position near the entrance of the book mall, and the periphery is decorated with roses (see appendix 1 for specific production elements). On February 12, every customer who enters the store has the opportunity to make a commitment to his lover. Upon entering the store, everyone can get a heart-shaped card (red stands for young love, suitable for young people under the age of 25; Blue represents mature love, suitable for people aged 25-45; Gold represents perfect love, suitable for people over 45), and there is a red silk thread. Tie your "heart" with the "heart" of your favorite person with red silk thread, which symbolizes the wishes and commemoration of a happy love. Customers can take the linked "heart" away or stay in the store. For those who stay in the store, Book City will hold a glass window collection exhibition as a souvenir for participating customers.
(2) Before February 12, 52 customers who enter the store can get a Valentine's Day gift and spend Valentine's Day happily.
(3) Customers who buy books from February 10 to February 12 (Dongcheng Bookstore only) can also participate in the lucky draw held on the afternoon of February 12 17: 00 (selected by customers, the results will be announced on the spot and on the Xinzhi website, and the winners will be notified by phone).
Five planning schemes for Valentine's Day theme activities on Tanabata 2. Theme of the activities
"Valentine's Day on Chinese Valentine's Day KTV brand-new fashion theme party activities"
Love shock wave looking for the goddess in your heart
Second, the activity time
August 1-2
III. Purpose of the activity
1, through this activity, improve the brand appeal of KTV in Zaozhuang catering and entertainment market;
2. The average daily turnover increased by 80%. (After the activity, the Finance Department will report the activity results to the General Manager. )
Fourthly, the concept of activity.
This activity draws lessons from the effective promotion methods of Beijing, Shanghai, Shenzhen, Hangzhou and bars, and combines the experience of local entertainment places to find fashionable urban men and women.
Looking for passion and fresh and exciting consumer psychology to plan integration. The activity adopts the way of making friends on a large scale, and encourages guests who come to KTV to try to talk with "strangers". By carefully and strictly controlling the procedure of making friends, I believe that we can definitely create a cheerful and fresh lifestyle of clubbing (see item 6 of the planning case for specific control methods, the first wave of love shock).
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2. Publish the activity information, content and activity mode to the guests who recently visited the company through outdoor advertisements, DJ station (a KTV DJ can be invited), LED display screen and private room computer;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. This activity takes the lobby on the first floor of KTV as the activity center, supplemented by private rooms;
Any female guest who comes to KTV on the 2nd can get a rose at the bar.
6. When you come to the store and open a private room, you will get two chocolates.
Activity of intransitive verbs
Love hits the first wave: "find the goddess in your heart" (to be considered emphatically)
1. campaign slogan: resolutely talk to strangers;
(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
(3) After the guest leaves the room, give the guest a friend card for the guest to fill in;
4. The guest can observe and then entrust the waiter to send the friend card to his favorite;
⑤ If both parties are interested, they can communicate with each other through waiters and start dating;
The second wave of love shock: "Show off yourself, hot MM call order" (this plan includes hall and private room). Our store will arrange special personnel to observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card from our store, and you can get a designated cocktail in the cocktail bar with the wine card (the selection of this activity is made by our store)
Love strikes the third wave: "true confession"
KTV can provide couples who patronize KTV on Tanabata Valentine's Day with the opportunity to express themselves loudly on DJ. And get a bottle of champagne (how can you not touch her/him on a special day? )
The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)
During August1-August 2, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will draw a lottery at 0: 00 on August 26th, and so on. Draw a lottery ticket on the spot.
First prize: one room in Guo Xue Hotel, one room per night.
Romantic decorations and a bottle of champagne;
Second prize: one for each of the three digital MP4s;
Third prize: a box of chocolates for ten people.
(Specific implementation arrangements will be decided separately)
VII. Site Layout
1, gate:
(1) Doors and windows: two billboards indicating activity information;
(20xx Valentine's Day Activity Raiders: KTV invites you and your partner to participate in the KTV Tanabata Valentine's Day party, speak out your love loudly, let everyone witness your love, and express their feelings and feelings on the spot with your sweet love. )
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons.
2. Hall:
① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;
2, aim at the marble wall of the fence on the second floor of the gate to do ink-jet carving: Valentine's Day KTV new fashion theme party activities love shock wave to find the goddess in your heart;
3. Stair handrails are decorated with red roses;
3.hall:
1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";
② Silver reflective characters are engraved on the fence around the hall. Different sizes:
Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are learning from each other, vying for the golden pot to give birth to him.
Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.
In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.
Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.
There are countless people in the world.
Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?
If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
4. Private room:
(1), put a rose on the table in each room;
② Place an activity plan and detailed rules in each private room.
Eight. Activity arrangement
(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;
(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd;
(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;
(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;
⑤ DJ station in the hall and the program department arrange the adjustment of music route and program during the activity, and report it to the general manager's program on the 24th;
Before 6.23, the Marketing Department will contact the advertising space and Guo Xue Hotel to arrange rooms and meals;
⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 22nd;
⑧ All departments of our store made overall arrangements and unified the rehearsal activities on the 24th.
Nine, the end
Valentine's Day Theme Activity Planning Scheme for Tanabata 5 Articles 3 Activity 1: Sweet group photo of "Tanabata" couples.
Viewers who buy more than two movie tickets can scan WeChat on the spot, pay attention to the official WeChat of "XX" Studios, participate in the sweet photo-taking activities of couples on Tanabata, and wear couple photography props for free. Professional photographers will take two sweet photos of couples on the spot and send them directly to the audience's mailbox. After receiving the photos, the audience can share them in Weibo and @ Beijing Meng Photography @ Beijing International Studios, and get a pair of 12 inch fashion Ramina at the designated place.
Activity 2: Lucky Draw
Members can participate in the lucky draw by purchasing tickets with their membership cards, and have the opportunity to win the exquisite prizes provided by "Jingmeng Photography". The highest prize is a couple photo worth 3,999 yuan and a personal photo worth 2,999 yuan. Viewers who don't smoke albums will also get a rose soap flower gift box worth 199 yuan!
On August 13, on Tanabata, I went to UME Studios, watched a touching love film and took a sweet photo of two people to commemorate the unique sweetness and romance that belonged to two people!
Activity 3: Give creative paper cup illustrations to the boutique book bar.
On the same day, anyone who buys Tanabata sweet special drinks in Tanabata boutique book bar can get a professional illustrator provided by Booker Book Company to draw creative paper cups for you on the spot. You can also write a declaration of love on a cup for you, so that your love can last a lifetime!
Before and after Tanabata, couples can choose a variety of movies. Love-oriented youth fashion movie Tiny Times 2: Aoki Times, high-tech latest masterpiece Love Story, romantic comedy starring Zhou Dongyu in Palace Lock Aquilaria, and 3D imported blockbusters "Pacific Rim" and "furious 6" released a while ago are all very suitable for couples to watch together.
Five planning schemes of Valentine's Day theme activities on Tanabata 4. First, the activity ideas:
February 14 is Valentine's Day in the west. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.
Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.
Two. Activity time: February 6-February 14.
Third, the theme of the event: Love you forever, accompanied by true love.
Four. Activities:
Each shopper will be given a rose, and the customer will be given a red envelope (a voucher worth X yuan).
1, Love Your Life strives to create an elegant and romantic wedding for you without worrying about spending money.
Anyone who buys a couple's ring in our shop is half price.
Anyone who buys other diamond ornaments in our shop will get a customized wedding dress worth XXX yuan for 3700 yuan.
Anyone who buys other diamond ornaments in our shop will be given a set of romantic wedding photos worth RMB 5,700 and RMB XXXX.
Anyone who buys other diamond ornaments at our store 17000 yuan will be given a honeymoon trip for two with a value of RMB yuan (this is a wedding gift, if it is not suitable, it can be replaced with traditional models such as gold and silver).
2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints. XXX Jewelry Company promises that after four years, our company can recover the purchased products with the original price of relevant documents. If you don't want to recycle, you can send a piece of jewelry worth XXX yuan. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )
3. "A Beautiful Marriage in a Romantic Festival"
During the activity, the freezing point price of gold was 0, which benefited the whole city. Buy XXX yuan for jade silver jewelry and get XXX yuan for free.
4. "Valentine's Day rush"
During the activity, a special gold-inlaid jade snap-up meeting will be held every afternoon 13- 14. The original price of XXX yuan and XXX yuan of high-grade gold-inlaid jade only sells XXX yuan and XXX yuan. Each buyer sells 13 pieces and 14 pieces respectively, and buys them in a limited time until they are sold out.
Note: Every time you go to the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear it.
Note: At the same time, we must introduce the star money in the activity, so that employees can recite the words of the star money well.
Five planning schemes for Valentine's Day theme activities on Tanabata 5. Activity introduction
In recent years, with the future population increase brought by foreign companies, many young people urgently need a platform for mutual communication. At the same time, the love XX section of the XX hotline forum has been highly concerned, and a large number of marriage advertisements have been released. It has certain social significance and economic benefits for us to hold such an activity in such a big social environment. This activity is characterized by the combination of making friends, love and game interaction, and the full combination of making friends and communication, which makes this activity achieve certain social impact and economic benefits from the aspects of personnel positioning, environmental creation and cultural atmosphere.
This blind date for thousands of people was hosted by XX County Committee of the Communist Youth League, and the hotline website of XX was planned, creative and undertaken. In this blind date, we let every applicant get married through information disclosure, self-expression, self-confession, free choice and free communication. In the whole process, we will also intersperse a series of interactive activities to make the whole activity more meaningful and effective.
Second, the purpose and significance of the activity
Purpose: To choose a spouse and fall in love in a free and romantic way through fairness, openness and justice. Significance of the activity: through this activity, a large number of single young people and enterprise migrant workers will be given a chance to choose their spouses, and at the same time, talents will be retained for enterprises in the park and efforts will be made to build a harmonious society. As long as you are single and sincerely looking for the other half, you can find him or her in your mind here. May all lovers get married.
Three. Composition of activities:
Organizer: * * Communist Youth League XX County Committee
Organizer: XX hotline
Time and place: XX, XX, XX No.2 Middle School Gymnasium.
Media support: XX hotline XX radio and television station
Four. Arrangement and steps of activities
All preparatory work must be completed before August 5, 20xx:
1) Material production and procurement: July10-July 29th.
2) Registration and information production: July10-August 5.
3) Advertising and news: July 5th-August 5th.
4) Site planning and design: August1-August 5.
5) Guest invitation: July1April-July 29th.
Verb (abbreviation of verb) main operation steps
The advertising time in the early stage of this blind date can be roughly divided into three stages, which gradually set off a climax.
1) Preheating stage: June 28th to July 5th, which belongs to the publicity pre-heating period of the whole activity. Through the XX hotline website and posters, detailed activities will be published and publicized.
2) Mid-term stage: From July 5th to August 5th, the blind date meeting will be fully publicized and featured.
3) Later stage: from mid-July to official opening, everything is ready;
4) Publicity points: Do a good job in the advertising of "Destiny Tanabata-Thousand People Dating Conference" in the early stage.
5) news media: a, XX hotline network publicity; B, TV publicity; C. leaflet page; D, outdoor banners;
6) Advertising content: Focus on "Destiny's Tanabata-Thousand People Dating Conference" as a prelude to the event and make publicity reports to provide a powerful publicity offensive.
Intransitive verbs recruit joint organizers:
On-site investment scope: fashion clothes, wedding photography institutions, flower shops, food and beverage, beauty salons, leisure and entertainment, automobile real estate, etc.
Seven. Registration form (abbreviation)
Online registration; Telephone and e-mail registration; Enterprises and institutions set up registration stations.