Symbolic significance and development history of bright dairy industry
As a key leading enterprise in national agricultural industrialization, Bright Dairy has been adhering to the corporate mission of "innovating life and enjoying health" for a long time, and has always made achievements in building the first brand of fresh products in China with the pioneering spirit of leading change, forging ahead and continuous innovation. In 2000, "Bright" series products won the title of the only dairy product designated by the delegation of the 27th China Olympic Games. 200 1, shortlisted as "Top 50 Most Respected Enterprises in China"; Since 2002, it has been selected as "Top 0 Enterprises in Shanghai 100" over the years, and its ranking has increased year by year. It was selected as "Top 500 Chinese Enterprises" by china enterprise confederation and China Entrepreneurs Association. In 2004, Bright Dairy was selected as the "20 Most Leading Listed Companies in China in 2004" in the "2004 China Stock Market Leadership Report" published by Fortune China. In 2005, it was awarded the national credit rating AAA 1 enterprise by the Institute of International Trade and Economic Cooperation of the Ministry of Commerce; In 2006, it won the title of "Excellent Independent Innovation New Product" at the annual competitiveness conference organized by China Academy of Social Sciences and China Business News. In June 2007, 5438- 10 was awarded as the most competitive brand in China in 2006 by the Ministry of Commerce. In September of the same year, it was jointly awarded the title of "Top Ten Food Safety Enterprises in China" by the Ministry of Health, the Ministry of Agriculture, the Ministry of Public Security, the State Administration for Industry and Commerce and the State Food and Drug Administration of the United States, and it was the only liquid milk enterprise in China to receive the title. In June, 2007, 5438+ 10 passed the re-evaluation of Shanghai Quality Gold Award Evaluation Group and won the "Shanghai Quality Gold Award" again. Bright brand has gone through more than 50 years of development. It is the responsibility and pursuit of all bright people to provide consumers with safe, fresh, nutritious and healthy dairy products. At present, the market share of bright fresh milk, fresh yogurt and fresh cheese ranks first in the country. Bright Dairy adheres to the eight-character working policy of "innovation, development, pragmatism and cooperation" and has made a series of improvements from organizational structure to brand equity. With the efforts of all bright people, all business indicators have achieved good growth. In 2004, the main business income was 6.8 billion yuan and the net profit was 320 million yuan. The profit budget of the board of directors has been completed, and the sales revenue and profit have maintained double-digit synchronous growth for many years, which reflects the healthy and sustainable development of the company. In the same year, Bright Dairy won the Gold Medal of Shanghai Quality Management, and Bright Technology Center ranked among the top 50 enterprise technology centers recognized by the state (332 in total), and was rated as an advanced technology enterprise with foreign investment in Shanghai. At the same time, it was rated as the most industry-leading listed company in China by Fortune China, and was selected as one of the top ten enterprises in key industries in China and the top 500 Chinese enterprises. It was also rated as a national credit rating AAA 1 enterprise by the Institute of International Trade and Economic Cooperation of the Ministry of Commerce. Bright probiotic milk and aloe yogurt were recommended as famous products in Shanghai health food industry in 2004. In the ranking of the top 500 Chinese enterprises in 2006 jointly issued by china enterprise confederation and China Entrepreneurs Association, this enterprise ranked 434th.