I remember writing once before about excellent logistics, which was established late, so it was in the position of a latecomer in the market, and then put forward the positioning of "big parcel" express delivery on 20 15. Shout out the slogan of "big package, excellent speed", go straight to the theme, become the first enterprise in China to clearly position its product strategy as a big package express service, and find a differentiated development path suitable for the enterprise itself.

This is the application of positioning cases.

However, there is not only one market. After the market segments are developed, there will always be competitors to follow up. Without the establishment of absolute superiority, it is not a question of "everyone has me", but a need for "everyone has me".

At present, it seems that it is not ideal for U-Speed Logistics to occupy users' minds by "finding U-Speed through big parcels", but just today, I saw another Debon's practice in the field of large-scale express delivery.

The first is to launch industry-wide standard services and express 3.60 products for large pieces; 3 kg to 60 kg, 100% free package delivery upstairs, large and small pieces together, unlimited peak season; Looking at this piece alone, I feel no different from other echelons. Almost everyone has me.

On this basis, providing services for specific industries shows innovation, taking family-oriented logistics as an example.

Because I have also seen the home furnishing industry recently, I understand that logistics is a link where brands, distributors and consumers are not satisfied, and there should be many pain points. Debon's attempt can undoubtedly improve its competitiveness through the procedural capabilities of specific industries.

From the examples of Uc and Debon, we can clearly see the idea of "occupying users' minds through positioning, cutting out a market segment" and the idea of providing more subdivided and specialized services to build competitiveness in the way of "people are higher than me", which can be properly tried and applied in enterprises.