The business plan of Taobao Clothing Store Part I Preface 1

Online shopping is an important embodiment of the Internet as a practical tool for netizens. With the improvement of the overall online shopping environment, the rapid development of online payment and online banking in China, the online shopping market has shown an obvious growth trend. Since 2007, clothing products have surpassed digital products such as mobile phones and notebooks and become the first category of online shopping transactions.

The emergence of many small and medium-sized websites, the ups and downs of leading enterprises in the industry, and the emergence of new business models and product categories of vertical b2c websites have all become the focus of attention of e-commerce and media circles. As an important part of e-commerce market, the development of clothing e-commerce is the most representative and forward-looking.

It is precisely because I saw the market prospect and expansion space of clothing e-commerce and fully combined with my current situation that I first chose to open my own clothing store on the platform of Taobao and start an online business.

The second part is a summary.

Chapter 1 Overview of Online Store

Third, the main development strategic goals and stage goals (vision) of online stores.

1. Strategic goal: to make online shopping simpler, more efficient, more credible and more acceptable to different people. Let our customers enjoy a happy and simple life.

2. Stage goal: find the source of goods suitable for your online shop with good quality and quantity, and gradually go deep into the market and develop customers. In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels.

3. Timetable:

The first stage: market research, analysis of questionnaires, to understand customer needs; The second stage: determine the source of goods and develop customers;

The second stage: enter the physical store of Taobao Mall to open; Taobao opens a shop and maintains it; The third stage: publicity and promotion;

The fourth stage: online stores and physical stores enter normal operation;

The fifth stage: develop your own website; The sixth stage: make the online store bigger and stronger;

The ultimate goal: to use online stores to be a chain store all over the world, that is, to own ours.

The warehouse can deliver the customer's order to the designated place in time and quickly. Establish your own independent website from Taobao.

Chapter II Market Analysis

2 1 century is an era of digital information and internet. According to the data released by Taobao, the turnover of Taobao in 2009 exceeded 200 billion yuan, and it is set that the turnover in 20 10 will reach 400 billion yuan. At present, according to the Alipay transaction amount provided by them, the average daily transaction amount is as high as nearly 700 million yuan. Now Taobao redefines its goal as a leader in the retail industry, which brings more opportunities for people to start businesses online. A good platform will certainly create excellent enterprises.

In contemporary society, with the deepening of reform and opening up in China, cities are getting bigger and bigger, work is getting late and traffic is getting busier and busier. E-commerce network (online shopping) will only be more and more in-depth and adopted by more and more people.

First of all, the swot analysis method is used to analyze the online store as follows:

Advantages of online shop: to buy a dress in the season and solve the problem by traditional means, you need to set aside special time to stroll around the downtown area, pick one, try it and buy a few actions. Of course, if you are not satisfied later, you need to add a refund link. From this point of view, in addition to the price marked on the label, it takes time and transportation costs to buy this dress. Compared with online shopping, the selection and comparison can be completed in half an hour with a little mouse click. In addition to not trying on clothes, you can wait for clothes to come to your door, and the price is definitely much cheaper than that of shopping malls (because you don't have to pay the cost of property, personnel, advertising, etc. in shopping malls). ) It saves time and money.

At the same time, customers are still worried about the reputation, so our marketing model will adopt both physical stores and online stores to operate at the same time, so that the reputation of our online stores will be greatly improved.

According to human psychological analysis, people like to follow the trend of consumption. If one person in a group shops online, other people in the group will shop online in nine cases out of ten, and even shop in the same store together, sharing the freight, which gives us the advantage of the merchant, and at the same time, we must rely on our own integrity to achieve our best Taobao store.

Disadvantage of online shop (W): As it is in the early stage of starting a business, there may still be a running-in period in management, marketing and control, so we should firmly grasp it.

Market Opportunity (O): With the development of Internet and e-commerce, most young consumers like online shopping more and more, because online shopping can save shopping time and provide a large number of goods for consumers to choose from, which is very convenient. Modern young people are very adaptable to online shopping, which is of great benefit to our online shop and will provide us with many business opportunities. After our market research, the proportion of buying daily necessities has increased significantly. The increase in the proportion of daily necessities will continue in the future and eventually become the mainstream of online shopping, so we choose this kind of products as our main products.

Market threat (T): The online shopping market is huge and the competition among peers is fierce. In this case, only by providing inexpensive products and better pre-sales and after-sales services can we occupy a place in this huge market.

At the same time, we can often issue questionnaires and conduct end-user surveys to find out what services end-users really need and how to brand our products, so as to keep abreast of the market situation.

Second, the target market setting

Compared with the women's market, men's wear is still relatively broad and unsaturated. Compared with female consumers, male consumers prefer online shopping because it is convenient and fast, and saves shopping time. You know, most men don't like shopping. We are mainly in the men's wear market.

Our market segment is fashionable men aged 20-35. This kind of consumers pay more attention to product styles, and also love to search for the latest fashionable men's wear online. Compared with the characteristics that middle-aged men need brand suits, their needs are more flexible.

Chapter III Competition Analysis

1. Is there an industry monopoly?

There is no industry monopoly.

Second, the main competitors

Company strength, product situation (category, price, characteristics, packaging, marketing, market share, etc.). ): After investigating a number of similar online stores, we found that our competitors are very mature, but there are some obvious mistakes in their business models. We have conducted in-depth research on some consumers, and they are most worried about being cheated. After these in-depth understanding, I believe it is very beneficial to our online shop. At present, the product types of these online stores are ok, but the credibility of consumers is not high enough and the popularity of products is not enough, which is very beneficial to us. As long as our online shop chooses a good clothing brand, controls the quality of clothing, and gives customers satisfactory cost performance, I believe our online shop will definitely gain a good position in Taobao Mall.

Third, the competitive advantage of the company's products.

We use online stores, physical stores and online stores to operate at the same time to improve the online credibility of our online stores; Furthermore, in the early stage of online store operation, we will vigorously carry out advertising to improve the popularity of our online store products. At this point, we will cooperate with major clothing manufacturers. Every product we buy online will be sewn with the label or logo of our online store on the back collar of clothes and the back waist of pants. In this way, the advertising fee of our online shop will also be reduced by a large sum, and at the same time, the popularity of our online shop will be improved. And provide online consultation at any time to help customers understand our products.

Taobao clothing store business plan 2 1, market investigation and analysis.

Market background analysis of 1. 1

2 1 century is the era of digital information and internet. The development of Internet provides more convenient conditions for people to shop. From 2007 to now, the transaction scale of both b2b and b2c e-commerce markets has achieved rapid growth. Online to offline has promoted the development of wireless terminals, combined wireless network with QR code and offline, and played a broad promotion platform.

All these data show that the online shopping market in China is huge and has great potential.

1.2 online shopping crowd market survey

1.2. 1 Differences in online shopping behaviors of users of different sexes

At present, the proportion of male high-frequency online shopping users in China is higher than that of female users. Male users who have shopped at the preferred shopping websites for more than 10 times in half a year account for 12.5%, while female users only account for 9.9%. However, women account for a relatively high proportion of medium-frequency online shopping users, with 59.7% of female users shopping online for 3 ~ 10 times in half a year. Men prefer to shop within six months.

Shopping on websites is more than that of women. Among them, 3 1.6% of men spend more than 1 000 yuan online for half a year, while only 23.4% of women spend. Within half a year, 52% of female users shopped on the preferred shopping website below 500 yuan, which was 5.5 percentage points higher than that of men.

1.2.2 Differences in online shopping behaviors of users of different ages

High-frequency online shopping users are concentrated between 3 1-35 years old, and online shopping at this age is 10 times, accounting for 14.2%. Followed by the group over 40 years old, with 13.8% people belonging to high-frequency online shopping users. Relatively speaking, at present, netizens aged 18 ~ 30, who have concentrated online shopping users, buy less frequently than users over 30. It is found that with the growth of netizens' age, their spending on online shopping is also increasing, reaching its peak at the age of 36-40. Users in this age group spend the most on shopping websites, and 42% of them spend more than 1 1,000 yuan on their preferred shopping websites for half a year.

1.2.3 differences in online shopping behavior of users of different occupations

High-frequency shopping users account for a large proportion of freelancers, 15% of high-frequency online shopping users; Secondly, the staff of the party and government organs and institutions, who bought 10 more than once in half a year, accounted for10.8%, and those who bought 5 ~ 10 times online accounted for 32.9%; The high-frequency users of enterprises and students are 1 1.4% and 8.2% respectively. Judging from the amount of shopping on the preferred shopping website for half a year, freelancers spend the most, and 35% users buy more than 1000 yuan. Followed by users of party and government organs, 33% of users bought items of 1000 yuan or more on the preferred shopping website for half a year. Students spend the least on shopping in groups, and 63.6% of students spend less on online shopping in half a year than 500 yuan.

1.2.4 online shopping behavior differences of users with different incomes

With the increase of monthly income, the frequency of online shopping by netizens is also increasing. Among the online shopping users whose monthly income is below 500 yuan, high-frequency online shopping users only account for 6.9%; There are 2 1. 1% of online shoppers with a monthly income of more than 5,000 yuan. At the same time, with the increase of monthly income, the online shopping expenditure of users is also increasing. Among users with a monthly income of more than 5,000 yuan, 52.5% spend more than 1000 yuan on the preferred shopping website for half a year, which is higher than the corresponding proportion of other low-income groups. This may be because, with the increase of people's income, users may use the Internet to buy more items, and people's online shopping transactions will also increase.

As can be seen from the data, online shopping has become more popular and there is still a big market. For our online shop, there are huge existing customers and target customers.

1.2.4. 1 target market setting

It is an unchangeable truth that women love beauty and shopping. At present, the number of female consumers is huge, accounting for the vast majority of the total consumption of the whole society. According to statistics, female consumers account for 48.7% of the national population, which has a great influence on online shopping, mainly young and middle-aged women, that is, between the ages of 20 and 40, with a huge number. Therefore, the online shop in Qidu County regards female consumers aged 18-40 as the largest customer base of our online shop.

Swot analysis of 1.2.4.2 online shop

Advantages of outlets: saving time and money, the new marketing model will adopt the synchronous operation of physical stores and online stores, so that the credibility of online stores can be greatly improved.

Disadvantages of online stores: In the initial stage of starting a business, there may be some lack of experience in management, marketing and control, and there are some running-in periods.

Market Opportunity: With the development of Internet and e-commerce, most consumers are more and more interested in online shopping. Buying stocks online can save time, and it is convenient and fast. Nowadays, young people are very suitable for online shopping, which has great advantages for our online shop, and the proportion of clothing purchases has increased significantly. Therefore, the online shop in Qidu County has great potential customers.

Market threat: the online shopping market is large and the competition in the same industry is fierce. In this case, we should provide high-quality and low-priced products and do a good job in pre-sales and after-sales service. In order to occupy more market share and occupy a place.

2. Overview of online stores

2. 1 Basic information of online shop

2.2 The purpose of online shopping

Adhering to the service concept of product diversification and low price, this project provides fashionable resources, multi-style and multi-color clothing and accessories for every mm who wants to pursue his own style, and provides high-quality services to ensure the quality of products, but it does not provide customers with honest service and good comprehensive after-sales service, so that customers can shop happily.

Purpose: enjoy life, a beautiful life and a happy life.

2.3 Online Shop Profile Information

Qidu county online shop provides sellers with high-quality Korean women's clothing. With the theme of youthful sunshine, the products are integrated with novel design concepts and keen fashion sense, which meets the pursuit of modern fashionable women for life and fully embodies the fashion concept, diversified styles and rich brand culture of online clothing in Qidu County. Products with its distinctive and exquisite style, elegant temperament, unique style, high-grade fabrics, fine workmanship, simple style, comfortable wearing show dignity and personality. The products of Qidu county online shop are realized with first-class quality.

2.4 Online store management

Due to the limited human resources, the online shop has an online customer service staff and three team members on duty every day. The organization and management of online stores are as follows:

Manager: Mainly responsible for the supply, goods and logistics of Taobao stores.

Physical problems. Do a good job in all aspects of commodity service and logistics, and count the data of online stores. There are also account records of online store management fees, initial investment funds, purchase fees, as well as monthly reports of liquidity and online store profits and losses.

Customer service: mainly introduce products, with warm and thoughtful service and courtesy; Commodity introduction should be in place in detail, and there are clear regulations on return and exchange; Master supplier inventory information, supervise online trading operation, package and deliver goods.

Operation promotion: posting advertisements in major forums, blog promotion, Sina Weibo, WeChat, oicq promotion, packaging and delivery.

3. The main development strategic goals and stage goals of online stores.

3. 1 strategic objectives

Qidu County Online Shop adheres to the spirit of pursuing fashion to provide customers with unique and novel products, which will make you wear different and wonderful products, make your online shopping happier and more credible, and realize the purpose of our customers enjoying a happy and beautiful life.

3.2 Stage objectives

Ensure the quality of supply, research and develop the market, develop customers, enhance the visibility of their stores and increase the number of visitors. Marketing promotion should be properly carried out at the initial stage of opening a store, and various wireless clients such as WeChat, Weibo and qq can be used to open up certain market space.

3.3 schedule

The first stage: determine the source of goods and develop customers.

The second stage: Taobao opens a store, and the store is maintained and renovated.

The third stage: promotion

The fourth stage: enter the right track of operating online stores.

Stage 5: Build your own website.

The sixth stage: expand the scale of online stores and make them bigger and stronger.

4. Competition analysis

4. 1 Is there an industry monopoly?

There is no industry monopoly.

4.2 Competitive advantages of the company's products

The main consumer groups of online stores in Qidu County are young college students in the university town and some young women who have just graduated. Compared with other online stores, Qidu County online stores have the following advantages:

Large product selection space: Qidu County has a wide range of products with novel designs, including woolen coats, dresses, small suits, T-shirts, jeans, sweaters, leather clothes and lovers' clothes. Customers can choose according to their own preferences.

Product quality is good, and the price is competitive: the online shop in Qidu County regularly updates the types and styles of products. Each product has its own uniqueness and uniqueness, good quality, complete varieties, meeting the requirements of customers at the same level, obvious personality and novel advantages. Secondly, the prices of goods in online stores in Qidu County are reasonable, and high quality and low price bring about a leap in consumption.

First, and for the sake of customers: Qidu county online shop takes the interests of customers as the source and actively provides quality services to customers.

4.3 competitors' situation

Comparing the Korean women's dresses in Taobao Store, I feel that the competitors are gradually maturing. Therefore, in order to better develop customers, we should improve the credibility of consumers, control the quality of service, improve the customer's return rate, and make customers feel that Korean women's clothing in our online store is the best.

5. Product supply and service introduction of online shop

5. 1 product production

Source of resources and raw materials: the partners have factories that directly produce clothes, and directly produce and sell them.

5.2 products

The Korean version of women's clothing in Qidu County online shop is provided by a reputable supplier, which is inexpensive and meets the needs of consumers. Based on the principle of reputation first, the design is novel and unique with the theme of youthful sunshine.

5.3 Packaging, Storage and Transportation

Our online shop uses different materials for packaging according to the characteristics of clothes, selects appropriate storage equipment to prevent the influence of external impurities and dust, and considers the interests of customers.

5.4 Product price

The product price is reasonable, which is suitable for the current main consumer-college students.

5.5 Service introduction

Provide honest service and good and comprehensive after-sales service.

6. Network operation

6. 1 Main business

Qidu county is dominated by retail. The online shop mainly deals in women's Korean women's clothing. According to the season, the products are mainly divided into spring models, mainly small suits, sweaters and shirts. Summer style, mainly short skirts, dresses, etc. ; Autumn clothes, mainly leather clothes, leisure coats, woolen coats and so on. Winter clothes mainly include down jackets, cotton-padded clothes and sweaters. Qidu county online shop provides customers with different wonderful goods in different seasons, which is convenient for customers to find the goods they need.

The subsidiary business of Qidu county online shop is offline order business, which accepts offline batch orders; Online secondary agency business, * * * provides goods for sale in online stores in Qidu County, and provides agency prices.

6.2 Online shop operation mode

6.2. 1 input/output mode

Qidu County and superior suppliers realize the integration of purchase and delivery through Taobao, which is a b2b platform and a bridge between suppliers and distributors.

The advantages of online store operation mode are:

Clear orders, easy management, zero inventory and expanded supply.

6.2.2 Online Customer Service Management

Team members will arrange fixed personnel to be on duty at each time period. We will do our best to provide meticulous service to every customer who cares about the online shop in Qidu County. Whether they buy our products or not, our customer service supervisor will also provide you with comprehensive and high-quality services. For the team, not only the customer service staff are familiar with the products, but each member will also arrange time to be familiar with the products sold in the store, and strive to treat every customer with the most professional service and the most cordial service.

6.3 The role of online customer service

6.3. 1 Introduce the products of online stores in Qidu County.

Recommend the boutique clothing and main products of the online store to buyers, and introduce the materials and fabrics of the products in detail.

6.3.2 Guide the first-time online shopping buyers.

Introduce the online shopping process in detail for the buyer until the buyer pays through Alipay. For customers' worries about online shopping safety, it is necessary to introduce the safety information of online shopping in detail to eliminate customers' psychological concerns.

6.3.3 Inquiring about the delivered goods

Because the delivery process sometimes takes a long time, our online customer service can find out the current location and estimated arrival time of the goods and give the buyer a reply.

Because sometimes the pictures on the internet are a little different from the real thing, there will be some special situations in the process of buying and selling, such as color difference. Customer service needs to communicate with buyers, explain and convince customers to accept your products.

6.3.4 After-sales service and customer return visit

For customers who care about our online store, we can learn about their needs through chatting and ask their opinions and suggestions on our online store. Through some return visits, we can learn more about consumers' inner thoughts and make appropriate adjustments according to their suggestions, so that our online shop will also be recognized by some buyers. The customer service process is as follows:

Financial statistics

The finance department is responsible for sorting out the details of each order with excel tables, mainly including the quantity of goods, payment, freight, date, delivery place and so on. , so that we can settle and analyze the cost. You can learn more about the buyer's specific information, your actual income, and make profit analysis.

7. Characteristics of online stores

1. Zero-inventory b2b and b2c operation modes

2. Relying on superior school resources for offline publicity and localization of management.

3. New blog

Publicity mode 8. Capital planning

8. 1 operating cost estimation

8. 1. 1 equipment expenditure

Families already have basic equipment such as computers, cameras and broadband needed to open online stores, so they don't need to buy any more, and this part of the expenses can be exempted.

8. 1.2 Operating expenses

1) deposit

In order to protect consumers' rights and interests, it is necessary to pay a certain deposit when opening an online store, which can be recovered when terminating the operation of the online store. Opening an online shop on Taobao requires a deposit of 1 1,000 yuan, of which 1 1,000 yuan is on Taobao.

2) Procurement cost

Because we don't know consumers' preferences, in order to know consumers more quickly, we adopt the principle of purchasing more styles and fewer pieces. The first batch of goods is per piece 100 piece. Purchase no less than 20 products for the first time, and the estimated cost is 15000 yuan.

8. 1.3 liquidity

Because online store sales are different from traditional sales, there are several days between selling goods and receiving the corresponding amount, which extends the time for funds to be withdrawn. During this period, sufficient funds are needed to pay various expenses, such as settlement of payment and payment of courier fees. It is estimated that 4000 yuan is needed as working capital. 8. 1.4 Total capital investment

1000+15000+4000 = 20000 yuan

The initial estimated cost of the online shop in Qidu County is 20,000 yuan. 8.2 expected income 8.2. 1 sales revenue

8.2.2 Cost of sales

8.2.3 Sales profit

9. Market strategy

9. 1 store strategy

1. The shop is beautifully decorated, warm and clean, which makes people feel at home and is also very practical.

2. We should put more pictures of the baby in our store, and update the pictures regularly, introduce the functions in detail, and give people a clear feeling by combining pictures and texts.

3. Make full use of the advertising column in the store column and put our products on it by using tools such as Flash and Photoshop. Orthopedics browsed our website and saw our products.

4. Try to be online at any time, so that we can communicate with buyers. If people are not here, we will leave an automatic reply to let buyers know that you are not here.

9.2 Business Strategy 9.2. 1 Product Pricing Strategy

For the online shop in Qidu County, it has just started and has not been well known by customers. You can ask suppliers for a small number of freight forwarders, reduce the pricing of rival stores, get a small amount of profits first, and focus on improving the visibility and reputation of online stores. For product pricing, we adopt the following methods:

Cost pricing method: the cost-centered pricing method is to increase a certain profit on the basis of cost. Because ordinary stores add profits to the purchase cost, it is relatively high. If we add the profit to the cost, the price will be low.

Market pricing: pricing is based on the price reference of competitors.

Psychological pricing: according to the highest price that customers can accept, regardless of cost, there are mainly the following aspects: mantissa pricing strategy, full price pricing strategy, prestige pricing strategy and special price pricing strategy.

B2b, b2c, o2o joint marketing to establish a brand, do bulk cargo.

Provide quality services, operate at low prices and high quality, reduce costs and occupy the market. 9.3 General idea of publicity strategy 9.3. 1

Through offline service, the online shop in Qidu County will be promoted to the teachers and students in the university town, and gain influence and appeal in the university with the lowest delivery cost and various characteristics.

9.3.2 Advertisement 1) Flyer

Leaflets with unique design style are pasted in the dormitory. Visiting the dormitory can not only convey information to students, but also understand students' needs and get feedback information in time during the visit, which will play a guiding role in purchasing goods and make our products closer to consumers' requirements. The pasting of leaflets attracts people's attention in the past and achieves better publicity effect.

2) Poster dissemination

Make novel posters and stick them on the publicity boards, trading boards and bulletin boards of major schools, so that female teachers and students can see the contact information of our online store, attract the attention of potential target customers, improve the visibility of the online store and increase the number of visitors.

3) Business card promotion

Design a unique promotional business card for the online shop, including the main products, website, store name, customer service contact information and the marketing concept of the online shop, which is mainly aimed at college teachers and students and is conducive to the further promotion of the online shop.

4) Bookmark promotion

As a gift, send it together with the products purchased by customers, strengthen the image of the online store and improve the buyer's return rate. 2. Online publicity

9.3.3 Blog Promotion

This way of publicity is also an important means of publicity for the characteristics of our online shop. Online blog is a new propaganda tool, and as the most important way of online media propaganda, it needs to be vigorously cracked down.

The main way of publicity is to write a blog for the product to achieve the purpose of publicity. Nowadays, many enterprises have opened corporate blogs as a means of publicity, making full use of blog resources and becoming an important tool for online sales. Beautiful Princess online shop started a blog, focusing on the media effect of blog, not introducing enterprises, but focusing on the media effect of blog to bring traffic and sales to online shop.

9.3.4 Promotion of Chat Application Software

Chat tools have been used by hundreds of millions of young people, and they are also the main tools for us to communicate with our target customers, mainly including some instant chat tools such as qq, WeChat and Post Bar. You can add our website and online store blog, personalize your signature, and mobilize friends to promote for us. Driven by this chain, more people will know about our online shop, and it will also increase its popularity and page views.

9.3.5 Establish friendly links with other online stores.

Some good friends are also doing online stores. We can exchange the connection of shops through mutual connection, form a small network, increase each other's influence and increase the number of online shop views.

9.3.6 Promotion of preferential activities

Discount promotion: because online shopping can't try it on, it will lead to the loss of some potential customers. If the discount is large, it can attract customers and encourage consumers to buy online.

Gift promotion: giving some small gifts to customers who often care about our website, old customers and customers who buy online for the first time will help to enhance the popularity of our website.

Limited supply: Providing some "real and reliable limited supply slogans" for our products can attract consumers' attention and help stimulate consumers' desire for online shopping.

Word-of-mouth marketing: Make use of the buyers who have bought products in our online store to carry out word-of-mouth publicity, let users carry out online and offline word-of-mouth publicity, and help promote our website and products.

Member discount system: Although the user membership system is very old, it still plays an important role in marketing. Help to activate users and stimulate consumption. It is the link between online stores and members. Through the communication with members, we can understand the special needs of our peers for Korean clothing and point out the direction for us to find suppliers.

10, risk analysis and response

10. 1 industry competition

Taobao's online store has a large number of users, and imitation and similar online stores appear in the competition, which may lead to the loss of some customers and the reduction of members.

Coping: Keep the characteristics of the store, increase the variety and characteristics of products, avoid single products, reduce costs and strengthen publicity.

10.2 managing risks

Because we are still some college students who have not graduated and have no experience, we lack a lot of experience in management, such as technical experience and personnel transfer.

Response: learn, explore, innovate, communicate with some successful online store managers, absorb the essence and discard the dross.

10.3 items with supply risks and quality problems.

Response: communicate with suppliers to ensure the supply of goods. 10.4 marketing problems led to a decline in business.

Response: The propaganda strategy should be adjusted according to the changes of the market, market research should be conducted, mistakes should be analyzed, and new strategies should be formulated.

1 1. Future development of online stores

Gain sales and credibility, and gain influence in local operations. Open new online stores, operate more goods, build the brand of online stores in Qidu County, and develop its own b2c platform.

Expand our target customer base, focus on the local area and gradually expand to all parts of the country.

12, conclusion

With the rapid development of Internet and e-commerce, online shopping has become a very popular consumption mode and future trend. The rapid development of Taobao's online stores has become increasingly close to the lives of netizens. Coupled with the strengthening of network infrastructure and the huge population of China, we can imagine how many potential online shopping customers there are. For the online stores in Qidu County, our development space is still very large. I believe that through the efforts of our team, our online shop will have a bright future.