CI, also known as CIS, is the abbreviation of English Corporate Identity System, which is generally translated as "corporate visual image recognition system", which is the embodiment of internal and external management behavior caused by large-scale operation of enterprises. CI system is based on enterprise positioning or business philosophy, and comprehensively designs all aspects including enterprise internal management, external relations activities, advertising and other publicity activities through visual and sound means, so that all these aspects of the enterprise can be presented to the public in a unified form, resulting in a good corporate image.
CI is a systematic brand-name trademark action strategy. As the "root" of the externalization of corporate image, the two systems, business philosophy and code of conduct, have been formulated through a lot of investigation and serious research, and are the code of conduct guiding the operation of the whole enterprise and a development rule of the enterprise. This kind of norms and rules are widely spread to the public through a series of behavioral operations, thus establishing a good brand-name trademark image among the public. In this sense, CI is a strategy.
As far as the enterprise itself is concerned, CI refers to the identity and subjectivity of the enterprise, and the fundamental meaning of subjectivity is "who am I" and self-identity; From the perspective of identity, identity is the * * * commonality of some things in the enterprise itself. Therefore, enterprise CI strategy is a unified arrangement of various substantive and practical information such as enterprise behavior, business philosophy, development strategy, production scale, technical strength, products and services, social responsibility, etc. , through various available media to promote the brand image as the core. And convey it to enterprises and the public in various forms, so as to gain the understanding, recognition, love and trust of employees and the public, and establish a good and distinctive brand image of enterprises, so as to be invincible in the fierce market competition.
CIS includes three parts, namely MI (Mind Recognition), BI (Behavior Recognition) and VI (Visual Recognition). Some scholars believe that CIS is not only composed of the above three parts, but also EI, which is the abbreviation of English Enrironmental Identity, that is, environmental identification.
Domestic CI planning is well done:
Company full name: Ai Jia China brand consulting company.
Headquarters: Shanghai
Tel: 02 1-659788 1
Company profile: China brand consulting agency in Times Ai Jia-the most distinctive brand culture strategy in Asia, which was developed by icon &；; JANDJ is a professional organization established in Shanghai and devoted to brand planning, VI image and advertising communication.
Main customers: Dahongying, China Shanshan, Minsheng Bank, Hodo Group Co.,Ltd. Co., Ltd., Yinlu, etc.
Company full name: MGO China.
Headquarters: Shanghai
Tel: 021-62101166-600.
Company Profile: MGO (China) is headquartered in Shanghai, with branches in Beijing and Guilin. It is a national effective and intelligent organization with 200 strategic, creative, design, management and consulting elites.
Main customers: Guangming, Jianlibao, Uni-President, Wuliangye, Asahi West Lake Beer, etc.
Full Name of Company: Beijing Zhengbang Brand Design Company
Headquarters: Beijing
Founder: Chen Dan
Tel: 0 10-67659778
Company introduction: Zhengbang is a brand identity design company, which is committed to creating, establishing and updating brands. It integrates brand, CI, management and design to provide customers with services such as visual identification system design, conceptual behavior identification design and brand research strategic positioning.
Main customers: Bank of Beijing, Amoi Electronics, China Telecom, China Netcom, Skyworth Group, etc.
Full name of the company: Beijing Dongdao Image Design and Production Co., Ltd.
Headquarters: Beijing
Founder: Xie Jianjun
Tel: 86- 10-58257 160
Company introduction: Dongdao Design enjoys a high reputation in the industry with its international design concept and practical operation, and is a senior corporate image design company in China. Specializing in VI design, CI introduction, graphic design, product and packaging design, environment and orientation design, website design, film and television production and other design arts.
Main customers: Dongfeng Shen Feng, Lotte Mart, Sina Logo, China PICC Group, Zhenshiming, etc.