The brand competition among the three major operators seems to become fierce, and they have launched "Gigabit" broadband services with different names. First, China Telecom announced the launch of "Double Gigabit", then China Unicom announced the launch of "Three Gigabit" in the first half of this year, and China Mobile recently announced the launch of "Full Gigabit", which is dizzying.
Three major operators start the "Gigabit" era
The previous "Gigabit" refers to fixed-line broadband. After the commercialization of 5G, the three major operators all claimed to start implementing the "Gigabit" broadband strategy, but from the slogan, one shouted louder than the other.
It is understood that China Telecom released the "White Paper on Smart Home" as early as 20 19, taking the lead in launching the construction of "* * * to build a double-gigabit demonstration city" with Shanghai, which can be extended to cities all over the country in the future. This should be the first one in China to propose "double gigabit". At that time, this concept was very fashionable, and it was all the rage among companies in China Telecom provinces, which made China Mobile and China Unicom envious.
However, it can't be the same as China Telecom's "Double Gigabit" broadband name, can it? Therefore, the industry attaches importance to it. China Unicom also held the "Unicom 3 Gigabit Wonderful Sailing" conference at this year's "5 17 Telecom Festival", officially starting with 5G? New infrastructure, 5G? New platform, 5G? The new ecology has launched Gigabit 5G, Gigabit broadband and Gigabit Wi-Fi broadband services in three aspects.
In other words, your telecom is called "Double Gigabit" and Unicom is called "Three Gigabit".
Only a few months later, a name appeared, which shocked everyone. On August 24th, China Mobile officially launched the "Full Gigabit" broadband service.
At this point, the three major operators have entered the "Gigabit" era.
Mobile "Full Gigabit" slogan is basically capped
In fact, only from the brand slogan, China Mobile's current "All Gigabit" slogan is basically capped, and its name is more powerful than "Double Gigabit" and "Three Gigabit".
According to the introduction of China Mobile, relying on the industry-leading advanced technology, focusing on home connection, intelligent terminals, featured applications and quality services, it has comprehensively built a "full Gigabit" overall solution including Gigabit 5G, Gigabit home width, Gigabit WiFi, Gigabit applications and Gigabit services, and empowered an ideal life with technology.
China Telecom's "Double Gigabit" refers to the "Double Gigabit" combination of "5G+ Gigabit Broadband"; The three core elements of Unicom's "Three Gigabits" are Gigabit 5G, Gigabit Broadband and Gigabit Wi-Fi.
From this point of view, Mobile not only surpassed the other two companies in slogan momentum, but also shouted "all" in propaganda content. It is estimated that it will be difficult to surpass the word "full gigabit" in the future.
What about China Unicom?
The problem is that this has brought difficulties to the promotion of "Gigabit" of China Telecom and China Unicom. Will China Unicom continue to improve this slogan in the later period?
Obviously, if it is not revised, it will be inferior in spreading slogans, and it will be crushed by China Mobile.
But if you change it, the word "gigabit" doesn't seem to be very useful, and "ten trillion" can't be used either. After all, the "10 Gigabit" era has not yet arrived, and there is no product with 10 Gigabit speed, which is really a headache.
Therefore, the operator's financial network came up with an idea, or the three operators negotiated that China Mobile and China Unicom could use "all Gigabit" by default, so that everyone ended this round of brand slogan competition; Both China Telecom and China Unicom can use words like "Gai Gigabit" and "Super Gigabit", which have similar meanings to "All Gigabit" and are more imposing.